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Founder of mcgarrybowen, John McGarry, loses battle with Parkinson’s
  • In memoriam

Founder of mcgarrybowen, John McGarry, loses battle with Parkinson’s

By Reel 360 Oct 15, 2021
In 2002, one of the original "Mad Man," John McGarry left his CEO position at Y&R along with Gorden Bowen and Stewart Owen to launch revered creative shop, mcgarrybowen. At...
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2020 in Review: The Biggest Stories of the Year
  • Year in Review

2020 in Review: The Biggest Stories of the Year

By Colin Costello Dec 29, 2020
It's almost over. Dear 2020, the Reel 360 team must not-so-politely ask you to get the f*ck out of our collective lives. Don't pout. Don't be insulted. We endured you for 365 d...
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mcgarrybowen + Dentsu = Dentsumcgarrybowen
  • REEL MOVES

mcgarrybowen + Dentsu = Dentsumcgarrybowen

By Colin Costello May 14, 2020
We're getting a supercalifragilisticexpialidocious vibe from this new merger. Welcome to the world of Dentsumcgarrybowen. Listed as a part of Dentsu Aegis Network, the new org...
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More layoffs, furloughs and salary freezes hit agencies
  • National

More layoffs, furloughs and salary freezes hit agencies

By Reel 360 Apr 20, 2020
As we enter the sixth week of lockdowns and working from home due to the global health crisis, agencies are finally beginning to feel the impact as more were laid off and/or fu...
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Big Now/mcgarrybowen create short anti-hate film
  • Indie Film

Big Now/mcgarrybowen create short anti-hate film

By Reel 360 Mar 23, 2020
March 21 was The International Day for the Elimination of Racial Discrimination.' It's easy to forget as the world has been in a global crisis due to the Coronavirus COVID-19 p...
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JJ Watt and bros star in new Subway campaign
  • REEL NEW YORK

JJ Watt and bros star in new Subway campaign

By Colin Costello Mar 10, 2020
Talk about a "bromance" for food. A new national campaign for Subway features football stars JJ, TJ, and Derek Watt. The three are featured to spotlight Subway's BOGO Footlong ...
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mcgarrybowen announces new U.S. strategy leaders

mcgarrybowen announces new U.S. strategy leaders

By Reel 360 Feb 14, 2020
Jennifer Zimmerman, Global Chief Strategy officer at mcgarrybowen, today has shown some Valentine's Day love to Jamie Shuttleworth and Shawna Ross by elevating them to leaders ...
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mcgarrybowen names Grillo U.S. Operating Officer
  • REEL MOVES/NEW YORK

mcgarrybowen names Grillo U.S. Operating Officer

By Reel 360 Feb 13, 2020
Jon Dupuis, Global President, mcgarrybowen, announced that Lucia Grillo has been promoted to U.S. Chief Operating Officer. Grillo joined mcgarrybowen as Head of Operations only...
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Reese’s uses first Super Bowl spot for candy bar Take5
  • Super Bowl

Reese’s uses first Super Bowl spot for candy bar Take5

By Colin Costello Jan 31, 2020
Tired of reading about all the Super Bowl spots airing yet? Well, don't fall asleep on this one, because we at Reel 360 embrace dumb humor. And Reese's first Super Bowl spot ev...
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mcgarrybowen, United go full force for ‘Star Wars’
  • Reel Ad of the Week

mcgarrybowen, United go full force for ‘Star Wars’

By Colin Costello Nov 26, 2019
Brands are now coming out in full force (see what I did there?) for their cross-promotions with the film that could possibly outgross this year's Avengers: Endgame. Yes, we're t...
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