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LinkedIn and McCann launch “The Network That Works For You”
  • Reel Ad of the Week

LinkedIn and McCann launch “The Network That Works For You”

By Reel 360 Feb 22, 2026
LinkedIn is leaning into the awkward realities of work life in a new brand campaign created with McCann New York. Titled “The Network That Works For You,” the effort mar...
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Instacart taps Local Produce, BBDO and McCann for Super Bowl
  • Super Bowl

Instacart taps Local Produce, BBDO and McCann for Super Bowl

By Reel 360 Jan 13, 2026
After a successful Super Bowl debut in 2025, Instacart is returning to the Big Game in 2026 with a bigger creative swing and a broadened agency roster. Instacart’s internal c...
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John J. Dooner Jr., founder of McCann Worldgroup dies at 77
  • In memoriam

John J. Dooner Jr., founder of McCann Worldgroup dies at 77

By Reel 360 Jan 7, 2026
John J. Dooner Jr., the longtime advertising executive who helped reshape the modern global agency model as founder of McCann Worldgroup and former chairman and CEO of both McC...
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IKEA reminds us the best gift is being present
  • HOLIDAY SPIRIT

IKEA reminds us the best gift is being present

By Reel 360 Nov 10, 2025
This holiday season, IKEA isn’t selling furniture, it’s something of sale far rarer: attention. With its new campaign “The Best Gift Is Being Present,” the brand is urg...
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New York Lottery has more up its sleeve with NYL+
  • Reel Ad of the Week

New York Lottery has more up its sleeve with NYL+

By Colin Costello Sep 12, 2025
New Yorkers aren’t exactly trusting when a brand promises “more.” That’s the brilliant tension McCann New York plays with in “Nothing Up Our Sleeve,” a surreal, sle...
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TRAVERSE32 moves to McCann from IPG Mediabrands
  • REEL MOVES/NEW YORK

TRAVERSE32 moves to McCann from IPG Mediabrands

By Reel 360 Aug 13, 2025
McCann has named Brendan Gaul as Global Chief Entertainment Officer, bringing his award-winning original entertainment company TRAVERSE32 from IPG Mediabrands in a move that si...
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The Final Copy of Ilon Specht doc premieres on AMC+
  • REEL WOMEN

The Final Copy of Ilon Specht doc premieres on AMC+

By Reel 360 Mar 7, 2025
The powerful and long-overdue story of Ilon Specht, the trailblazing female copywriter behind L’Oréal Paris’s iconic slogan, Because I’m Worth It, is finally reaching au...
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Durex shines light on Valentine’s Day with Afterglow campaign
  • Valentine's Day

Durex shines light on Valentine’s Day with Afterglow campaign

By Reel 360 Feb 14, 2025
Durex is bringing a fresh, sex-positive glow to Valentine’s Day with Afterglow, a bold campaign that celebrates the role of lube in enhancing pleasure and confidence. Created...
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New York Bodegas come to life in New York Lottery campaign
  • REEL NEW YORK

New York Bodegas come to life in New York Lottery campaign

By Reel 360 Sep 19, 2024
For September, the New York Lottery has launched GRANDE, two new Scratch-Off Games with the chance to win up to $3,000,000 in cash prizes. In addition to the massive cash oppor...
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McCann Worldgroup announces reorganization
  • REEL MOVES/NEW YORK

McCann Worldgroup announces reorganization

By Reel 360 Oct 6, 2023
McCann has gone through a significant reshuffling of its creative leadership to bolster its creative capabilities and propel brand growth. These changes are part of the agency...
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U.S. Bank, McCann doc Translators at Tribeca
  • Indie Film

U.S. Bank, McCann doc Translators at Tribeca

By Reel 360 Jun 8, 2023
U.S. Bank is getting into the film business. The bank announced the launch of Translators, a documentary focused on the lives of three immigrant, bilingual children who are th...
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Beaver goes for dream home in NY Lottery spot
  • REEL NEW YORK

Beaver goes for dream home in NY Lottery spot

By Reel 360 Apr 13, 2023
New York Lottery and HGTV network, a Warner Bros. Discovery property, have teamed up for the first time ever to introduce HGTV’s My Lottery Dream Home Scratch-Off – a new g...
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New York Lottery ups drama in Dutchess County
  • REEL NEW YORK

New York Lottery ups drama in Dutchess County

By Reel 360 Feb 15, 2023
To get people in the spirit of playing its Cash Multiplier Series of Scratch-Offs, the New York Lottery is giving people the chance to multiply their winnings—and the drama...
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Chevrolet and McCann launch video for Chinese branding
  • International

Chevrolet and McCann launch video for Chinese branding

By Reel 360 Sep 5, 2022
Chevrolet China and McCann Shanghai have launched the very first brand video for the Chevrolet Black Bowtie emblem, which was introduced to the China market in 2005. B...
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Annovera, Whitney Cummings Un-Apologize
  • REEL NEW YORK

Annovera, Whitney Cummings Un-Apologize

By Reel 360 Jun 10, 2022
Since, well, forever women have expressed that the birth control category doesn’t work for them. And Annovera believes it’s time for women to stop apologizing for who they ...
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Grown-up problems aren’t just for Grown-ups in Kids Help Phone campaign

Grown-up problems aren’t just for Grown-ups in Kids Help Phone campaign

By Reel 360 Dec 7, 2021
Adults are taken more seriously than kids, and so are their problems. But here’s the thing: kids have adult-sized problems. Anxiety, depression, grief – their problems are ...
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Monica Tailor appointed Global Director of McCann LIVE
  • REEL MOVES/NEW YORK

Monica Tailor appointed Global Director of McCann LIVE

By Reel 360 Nov 10, 2021
McCann announced today that Monica Tailor has been promoted to the role of SVP, Global Director of McCann LIVE, the network’s global social practice. The appointment marks t...
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This New York Lottery game will lift every bacon lover’s spirits
  • REEL NEW YORK

This New York Lottery game will lift every bacon lover’s spirits

By Reel 360 Sep 29, 2021
There’s something delicious (yeah, we went there) coming to New York Lottery retailers. It’s a new Scratch-Off Game called BACON! Yes, glorious bacon! To launch the new ...
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It would seem the health of our lungs is up in the air

It would seem the health of our lungs is up in the air

By Reel 360 Sep 29, 2021
In honor of World Lung Day, the organization has unveiled a travelling art installation in the sky, Lungs in the Air, designed to heighten Canadians’ awareness of the effect...
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Wendy’s new smartphone even comes with an assistant on the side

Wendy’s new smartphone even comes with an assistant on the side

Sep 27, 2021
Did not see this coming. To mark the revamp of its mobile app, Wendy’s Canada has created limited-edition Wendy’s Phones and is giving them away on Twitter. These swee...
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