Annovera, Whitney Cummings Un-Apologize

Annovera
(Courtesy McCann)

Since, well, forever women have expressed that the birth control category doesn’t work for them. And Annovera believes it’s time for women to stop apologizing for who they are and what they want.

In the latest campaign from our friends at McCann, New York, we see comedian, writer, producer and actress, Whitney Cummings, encouraging women to UN-apologize for being themselves. The brand wants them to leave outdated cultural and social stigmas at the door so they can focus less on birth control and more on being their most authentic selves. Watch below:


REELated: Whitney Cummings & Annovera Birth Control celebrate Women


Annovera’s call to Un-apologize began on April 23rd and continues this month with the release of additional campaign spots incorporating Un-Apologies across a variety of female perspectives and experiences throughout their reproductive journeys.

It’s never been more necessary to Un-Apologize for women being themselves. The Reel 360 News Team agrees.

CREDITS:

BRAND: Annovera, Therapuetics MD

  • SENIOR VICE PRESIDENT OF MARKETING: Kristen Landon
  • EXECUTIVE DIRECTOR, REPRODUCTIVE HEALTH MARKETING: Tom Moody
  • ASSOCIATE DIRECTOR, CONSUMER MARKETING: Hope MacDonald
  • ASSOCIATE PRODUCT MANAGER, REPRODUCTIVE HEALTH: Jennifer Salokar

AGENCY: McCann New York

  • CO-CHIEF CREATIVE OFFICER: Pierre Lipton
  • CO-CHIEF CREATIVE OFFICER: Shayne Millington
  • EVP EXECUTIVE CREATIVE DIRECTOR: Maru Kopelowicz
  • CREATIVE DIRECTOR: Craig Bishop
  • CREATIVE DIRECTOR: Peter Sherer
  • JUNIOR ART DIRECTOR: Cassie Powell
  • JUNIOR COPYWRITER: Sam Weiss
  • SVP EXECUTIVE ACCOUNT DIRECTOR: Liz Der
  • VP ACCOUNT DIRECTOR: Dana Markiewicz
  • ACCOUNT DIRECTOR: Mercedes Ward
  • ACCOUNT EXECUTIVE: Lydia Dembert
  • CHIEF STRATEGY OFFICER: Erica Yahr
  • SVP GROUP STRATEGY DIRECTOR: Anna Andreis
  • STRATEGY DIRECTOR: Claire Stewart
  • SVP EXECUTIVE INTEGRATED PRODUCER: Debbie Dunlap
  • PRODUCER: Alexandra Nish

PR: WEBER SHANDWICK

  • EVP CLIENT EXPERIENCE: Leah Wiseman
  • VP CLIENT EXPERIENCE: Asia Young

PRODUCTION COMPANY: Gravy

  • DIRECTOR: Laura Murphy
  • EP: Brent Stoller
  • PRODUCER: Tanya Stephens
  • DP: Doug Chamberlain
  • PRODUCTION DESIGNER: Kate Bunch
  • PRODUCTION SUPERVISOR: Carolina Aquino
  • 1ST AD: Mark Robinson

STYLING

  • WHITNEY’S HAIR: Jess Switzer
  • WHITNEY’S MAKEUP: Nova Kaplan
  • WHITNEY’S STYLIST: Tara Swennen

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