George Floyd Archives

Reel Ad of the Week

George Floyd: A look back at the best ads

By Colin Costello May 25, 2021

It was one year ago today that George Floyd was viciously and callously murdered by former Minneapolis police officer Derek Chauvin who held his knee on Floyd’s neck for 8 ...

REEL BUSINESS

George Floyd: 1 year later brands grapple with diversity

By Reel 360 May 25, 2021

Today marks a somber anniversary as it was a year ago Minneapolis police murdered George Floyd. While his death was a harrowing reminder of the threats Black men face every day...

Legal

Derek Chauvin found guilty on all three counts

By Reel 360 Apr 20, 2021

After only deliberating for ten hours, the diverse 12-member Minneapolis jury found former police officer Derek Michael Chauvin guilty on three charges in the death of George F...

Year in Review

2020 in Review: Our favorite advertising campaigns

By Colin Costello Jan 1, 2021

It's hard to remember back in February 2020, when the Kansas City Chiefs bested the San Francisco 49ers in Super Bowl LIV and Parasite was winning Best Picture, no one was talk...

REEL SAN FRANCISCO

New voter campaign addresses police brutality

By Reel 360 Oct 8, 2020

With just 30 days left before election day, the Courageous Conversation Global Foundation (CCGF), which is focused on racial equity, is launching ‘Vote For Them’. Created...

SPORTS

Pence aide calls NBA Players boycott: “Silly,” “absurd”

By Reel 360 Aug 27, 2020

Players across the NBA have been adamant that more needs to be done to effect social change after the recent police shooting of Jacob Blake in Kenosha, Wisconsin. It began...

SPORTS

Milwaukee Bucks opt to boycott Playoff Game 5

By Reel 360 Aug 26, 2020

No fans. And now, no players. In light of the violence currently happening in Milwaukee due to the shooting of Jacob Blake, The Milwaukee Bucks have decided to boycott Game ...

The One Club

‘Where Are All The Black People’ goes online globally

By Reel 360 Aug 10, 2020

Prompted by this year’s rise of the Black Lives Matter movement and in acknowledgment of the ad industry’s continued lack of diversity, The One Club for Creativity has re...

The One Club

If you watch one video today, watch this – you NEED it

By Reel 360 Jun 16, 2020

The Reel 360 team is literally blown away. "What the World Needs Now" is a jaw-dropping, powerful music video performed by Grammy-nominated Tank and The Bangas (along with the ...

The Craft

SATURDAY MORNING pens a manifesto for change

By Reel 360 Jun 15, 2020

When SATURDAY MORNING launched as a movement for peace to address and impact issues of racial injustice, they announced their mission with a letter. Today, in the wak...

MEDIA

George Floyd demonstrations: In photos

By Reel 360 Jun 7, 2020

The global foot of outrage against racism and police brutality is still pressing down on the gas pedal with no sign of braking. It was a powerful week that saw millions across ...

The One Club

One Club issues statement on Black Lives Matter

By Reel 360 Jun 4, 2020

Triggered by the brutal death of George Floyd at the hands of four Minneapolis policemen and the global outrage that has followed, The One Club for Creativity, its Board of D...

LIVE: Watch Memorial Service for George Floyd

By Reel 360 Jun 4, 2020

A memorial service is currently underway in Minneapolis, Minnesota for George Floyd, 10 days after the Black man was brutally murdered by Minneapolis police officer Derek Cha...

REEL NEW YORK

Omnicom addresses racism in memo from John Wren

By Reel 360 Jun 3, 2020

Omnicom CEO John Wren sent an internal memo to all Omnicom employees today addressing racism and the police killing of George Floyd. Floyd was murdered on May 25 by Minneapo...

Social Media

Ben & Jerry’s releases powerful BLM statement

By Reel 360 Jun 3, 2020

Ice cream maker Ben & Jerry's, which has long supported Black Lives Matter, has made a passionate plea on its website late Tuesday, mourning the death of George Floyd. Floy...

Celebrity

Tiger Woods hopes Floyd tragedy can spark change

By Reel 360 Jun 2, 2020

Following in the footsteps of Michael Jordan, Tiger Woods has now released a statement regarding the murder of George Floyd, 46 years old on May 25. Last week, Floyd was asphyx...

Run for the White House

President turns Bible Trumper after tear -gassing

By Reel 360 Jun 2, 2020

Donald Trump has done some amazingly puzzling things over the last three and half years, but this will rank high up there when his presidency is all said and done. While the im...

National

A look back at the last two days of protest (Gallery)

By Reel 360 Jun 2, 2020

Yesterday, angry and passionate Americans, of all races and ages, continued to demonstrate following the death of George Floyd, an African American man who died in Minneapol...

National

Thousands descend on Hollywood to protest

By Reel 360 Jun 2, 2020

Today, close to 50,000 protesters, of all races and ages, marched through Hollywood to protest the murder of George Floyd, an African American man who died in Minneap...