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GEICO leans into emotion with new campaign
  • REEL RICHMOND

GEICO leans into emotion with new campaign

By Reel 360 Nov 19, 2025
GEICO is shifting gears with a new brand platform that moves beyond the usual savings-first messaging of the insurance category. Instead of crunching numbers, the company is em...
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The Gecko and Caveman are back in GEICO’s latest
  • REEL RICHMOND

The Gecko and Caveman are back in GEICO’s latest

By Reel 360 Sep 25, 2024
GEICO has just launched its latest creative campaigns, continuing the lighthearted and familiar narrative with everyone’s favorite lizard, the Gecko, and the iconic Caveman. ...
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Geico resurrects iconic Caveman in dramatic 2-minute spot
  • Reel Ad of the Week

Geico resurrects iconic Caveman in dramatic 2-minute spot

By Reel 360 Jan 18, 2024
Insurance giant Geico known for its memorable advertising campaigns, has thawed out one of its iconic characters — the Caveman. The character gained fame in 2004 with the...
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Geico’s Gecko takes on role of Ease Specialist
  • REEL RICHMOND

Geico’s Gecko takes on role of Ease Specialist

By Reel 360 Nov 15, 2023
Today, GEICO is set to launch a new campaign, unveiling an additional role for the iconic Gecko as the "Ease Specialist." In collaboration with long-time Creative AOR ...
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2021 in Review: The biggest stories of Reel 360
  • Year in Review

2021 in Review: The biggest stories of Reel 360

By Colin Costello Dec 30, 2021
Some of the words which come to mind when describing 2021 include frustrating, maddening, wow (in a bad sense), terrifying, astounding, and wow again in a very good sense. When...
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GEICO goes head-to-head with Angry Birds
  • REEL RICHMOND

GEICO goes head-to-head with Angry Birds

By Reel 360 Nov 30, 2021
The latest spot by GEICO, from The Martin Agency, will have you thinking of safeguarding your windows. Your planters on the patio. And anything else that might not be bolted do...
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Scoop there it is for Geico
  • Reel Ad of the Week

Scoop there it is for Geico

By Colin Costello Jan 11, 2021
Why is this not a Super Bowl spot? Insurance company GEICO has teamed up with Tag Team for a new commercial. And for obvious reasons, like the Reel 360 team can't stop watching...
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