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BMW is “Talkin’ Like Walken in Super Bowl spot
  • Super Bowl

BMW is “Talkin’ Like Walken in Super Bowl spot

By Reel 360 Feb 6, 2024
BMW is set to make a splash during Super Bowl LVIII with a new 60-second spot showcasing the all-new generation of the iconic BMW 5 Series, including the groundbreaking BMW i5 ...
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BMW teases Super Bowl ad with Christopher Walken
  • Super Bowl

BMW teases Super Bowl ad with Christopher Walken

By Reel 360 Feb 4, 2024
In a teaser for its upcoming Super Bowl ad, BMW has unveiled a glimpse of Christopher Walken jamming out to Usher's hit song "Yeah!" while cruising through the streets of Los A...
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BMW returns to Super Bowl with focus on EVs
  • Super Bowl

BMW returns to Super Bowl with focus on EVs

By Reel 360 Jan 25, 2024
After a hiatus from the Super Bowl in 2023, BMW is set to make a comeback in the 2024 game with a 60-second commercial that aims to spotlight electric vehicles (EVs). The l...
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BMW celebrates joy in translation for Chinese New Year
  • Lunar New Year

BMW celebrates joy in translation for Chinese New Year

By Reel 360 Feb 2, 2023
We’ve all seen it happen. The result of the online translation of 慢走 (safe trip) is translated to ‘walk slowly’; 开挂 (cheating in a video game) is ‘hang upâ...
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BMW North America adds Hofmeister Kink to maps

BMW North America adds Hofmeister Kink to maps

By Reel 360 Aug 1, 2022
To mark the 60th anniversary of the Hofmeister Kink, a visual design element introduced in 1962 and featured on virtually every BMW model since, the carmaker is introducing a ...
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