In a teaser for its upcoming Super Bowl ad, BMW has unveiled a glimpse of Christopher Walken jamming out to Usher’s hit song “Yeah!” while cruising through the streets of Los Angeles in the electric BMW i5.
The teaser, aptly titled “Singing,” hints at a collaboration between Walken and Usher, who is set to headline the Super Bowl halftime show.
Directed by Goodby Silverstein & Partners, the full-length ad promises to be a showstopper, with Walken’s magnetic presence behind the wheel of the sleek BMW i5. While Usher doesn’t make an appearance in the teaser, the buzz suggests that he will play a significant role in the ad, slated to air during the first quarter of the Super Bowl. Watch below:
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BMW’s strategic ad buy includes placements on Meta, TikTok, Amazon, Roku, and YouTube, ensuring maximum visibility and anticipation leading up to the big game. With Walken’s signature charisma and Usher’s electrifying energy, BMW aims to captivate audiences and make a lasting impression during one of the most-watched events of the year.
Super Bowl LVIII will be played at Allegiant Stadium in Las Vegas, Nevada on Sunday, February 11, 2024. It will be broadcast on CBS and streamed on Paramount+ and Nickelodeon. Usher will perform at halftime.
For all of Reel 360 News’ Super Bowl coverage, click here.
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