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Pedro Pascal unhelmeted in The Mandalorian and Grogu trailer
  • Trailers

Pedro Pascal unhelmeted in The Mandalorian and Grogu trailer

By The Geek Feb 17, 2026
BAM! Lucasfilm has dropped a full trailer and new poster for The Mandalorian and Grogu, giving fans their most expansive look yet at Din Djarin and his Force-sensitive apprenti...
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Brands reimagine tradition for Lunar New Year 2026
  • Lunar New Year

Brands reimagine tradition for Lunar New Year 2026

By Colin Costello Feb 17, 2026
Lunar New Year campaigns often lean on familiar imagery. Lanterns. Firecrackers. Family reunions. This year, several brands moved beyond surface symbolism to explore what reuni...
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adidas celebrates China’s young football talent for Lunar New Year
  • Lunar New Year

adidas celebrates China’s young football talent for Lunar New Year

By Reel 360 Feb 17, 2026
For Lunar New Year, adidas turned away from spectacle and leaned into sincerity, spotlighting the next generation of Chinese football talent in a moving 1:25 film created by TB...
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Panda Express leans into animated wonder for Lunar New Year
  • Lunar New Year

Panda Express leans into animated wonder for Lunar New Year

By Reel 360 Feb 17, 2026
For Lunar New Year 2026, Panda Express is leaning into wonder. The family-owned restaurant chain has launched “Wishes,” its first-ever fully animated short, a two-minute fi...
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Wasabi taps Lunar New Year luck with creator Max Balegde
  • Lunar New Year

Wasabi taps Lunar New Year luck with creator Max Balegde

By Colin Costello Feb 17, 2026
Wasabi is turning dinner into a lucky moment. The Japanese and East Asian-inspired food brand has launched “Lucky Dinners,” a Lunar New Year-inspired on-pack and social cam...
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McDonald’s Malaysia redefines prosperity in Lunar New Year film
  • Lunar New Year

McDonald’s Malaysia redefines prosperity in Lunar New Year film

By Colin Costello Feb 17, 2026
Lunar New Year advertising often leans into spectacle. Firecrackers. Lanterns. Sweeping reunions. Gold everywhere. But every so often, a brand resists the noise. McDonald’s M...
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RONA invites Canadians to ‘Do It Together’
  • Valentine's Day

RONA invites Canadians to ‘Do It Together’

By Reel 360 Feb 13, 2026
This Valentine’s Day, RONA is swapping roses and prix fixe dinners for power tools and shared projects. In a new campaign titled Do It Together, developed by Toronto-based ag...
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Zales x Sweethearts turn Valentine’s nostalgia into self-love keepsakes
  • Valentine's Day

Zales x Sweethearts turn Valentine’s nostalgia into self-love keepsakes

By Reel 360 Feb 13, 2026
This Valentine’s Day, Zales tapped into pure nostalgia and transformed it into something far more enduring with the candy maker Spangler Candy Company, which owns Sweethearts...
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Clash of Clans reimagines rom-com tropes as bromances
  • Valentine's Day

Clash of Clans reimagines rom-com tropes as bromances

By Reel 360 Feb 12, 2026
Clash of Clans is proving that Valentine’s Day isn’t just for couples. In a new campaign from DAVID New York, the mobile gaming giant flips classic romantic comedy moments ...
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Hero Cosmetics turns pimples into Valentine’s Day Chocolates
  • Valentine's Day

Hero Cosmetics turns pimples into Valentine’s Day Chocolates

By Reel 360 Feb 12, 2026
Hero Cosmetics is proving that even breakouts can get a little love this Valentine’s Day. In a daring, social-first activation created with independent creative agency and pr...
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White Castle gets flirty for Valentine’s Day
  • Valentine's Day

White Castle gets flirty for Valentine’s Day

By Reel 360 Feb 12, 2026
We all know Valentine’s Day. We know Galentine’s. There’s even Palentine’s for the bros and self-love season for the solo crowd. Now, White Castle is adding another ent...
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Love lives in the small details in Tiffany & Co.’s Valentine’s Day Film
  • Valentine's Day

Love lives in the small details in Tiffany & Co.’s Valentine’s Day Film

By Reel 360 Feb 11, 2026
Tiffany & Co. is leaning into intimacy and emotional nuance with its 2026 Valentine’s Day campaign, a cinematic short directed by Emmy-nominated filmmaker Justyna Obasi o...
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Zillow launches national campaign supporting every step of the home journey
  • REEL LA

Zillow launches national campaign supporting every step of the home journey

By Reel 360 Feb 11, 2026
Zillow is expanding its cultural presence with the launch of “Someday Starts Today,” a new national brand platform, campaign, and tagline aimed at supporting consumers at e...
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New GALE study helps CMOs make smarter media investments
  • REEL NEW YORK

New GALE study helps CMOs make smarter media investments

By Reel 360 Feb 11, 2026
GALE has released new research aimed at helping CMOs make smarter media investments as brands head into 2026. The report, titled “Connection Over Impressions: Unlocking Growt...
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David Patton takes helm as CEO of D&AD
  • Reel Moves/London

David Patton takes helm as CEO of D&AD

By Reel 360 Feb 11, 2026
D&AD, the global non-profit championing excellence in design and commercial creativity, has appointed David Patton as Chief Executive Officer. He will take up the role late...
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DoorDash, Gut lean into bad Valentine’s Day gifting
  • Valentine's Day

DoorDash, Gut lean into bad Valentine’s Day gifting

By Reel 360 Feb 11, 2026
As Valentine’s Day anxiety ramps up and the pressure to land the perfect gift reaches DEFCON 1, DoorDash is stepping in with a power ballad and a practical fix. In “You ...
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Super Bowl LX ratings come up just short of all-time record
  • Super Bowl

Super Bowl LX ratings come up just short of all-time record

By Reel 360 Feb 10, 2026
Super Bowl LX once again proved that nothing draws an audience like the Big Game, even if it narrowly missed topping last year’s historic numbers. The Big Game, aired acr...
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Alaska Airlines turns Super Bowl into a global invite
  • Super Bowl

Alaska Airlines turns Super Bowl into a global invite

By Reel 360 Feb 10, 2026
Alaska Airlines closed out Super Bowl LX by looking far beyond the game itself. During the Big Game, the carrier debuted “Welcome to Alaska Airlines,” a new localized campa...
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Sofía Vergara teaches Owen Wilson Spanish for Telemundo
  • Super Bowl

Sofía Vergara teaches Owen Wilson Spanish for Telemundo

By Reel 360 Feb 10, 2026
Sofía Vergara puts Owen Wilson through a crash course in Spanish in a surprise Super Bowl ad for Telemundo, produced by Caviar and directed by Jason Woliner and Alan Yang. ...
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Stop bitching about celebrities in Super Bowl ads
  • Super Bowl

Stop bitching about celebrities in Super Bowl ads

By Colin Costello Feb 10, 2026
Every Super Bowl, without fail, the same complaint pops up: “Too many celebrities.” And every year, it misses the real point. If you’re spending $8 million for 30 seconds...
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