Advertising news Archives

REEL NEW YORK

Gap’s spring campaign boost individuality

By Reel 360 Mar 7, 2022

This spring, individuality shines through in Gap's campaign, celebrating a dimensional cast of unique individuals radiating the profound joy that comes with the freedom of bein...

REEL MOVES/DETROIT

Belinda Leworthy becomes President of Commonwealth//McCann

By Reel 360 Mar 7, 2022

McCann Worldgroup today announced the appointment of Belinda Leworthy to the role of President, North America, for Commonwealth//McCann, the agency network’s global, dedicate...

Social Media

Paola Kudaki directs CoverGirl campaign with America Ferrera

By Reel 360 Mar 4, 2022

Rich, film-grained archive photographs of America Ferrera paint the screen, from candid childhood moments to The Capitol steps to Ugly Betty, as Ferrera invites audiences into...

Reel Moves/Kansas City

VMLY&R enhances KC creative leadership team

By Reel 360 Mar 4, 2022

VMLY&R Kansas City has brought numerous global talents into the office over the past few weeks. In the agency’s latest move Gabriel Jardim and Guto Monteiro have joined t...

REEL MOVES/NEW YORK

Elephant appoints Chris May as first-ever CCO

By Reel 360 Mar 4, 2022

IPG creative company Elephant announced today that Chris May has been promoted to the newly created position of Chief Creative Officer, effective immediately. May, previous...

REEL WOMEN

REEL WOMEN: Kat Friis – Co-founder, Green The Bid & Producer

By Kat Friis Mar 4, 2022

Editor’s Note: They are leaders. They are inspirational. They are mentors. They are visionaries. They are, quite frankly, badasses. They are our 2022 REEL WOMEN. During ...

REEL RICHMOND

TIAA, WNBA & NCAA Elite join forces for equality

Mar 1, 2022

On average, women earn $0.82 on the dollar compared to men and are more likely to have life events that create gaps in income. On top of this, women retire on average two years...

REEL MOVES/Houston

Shipley Do-Nuts names Garrand Moehlenkamp AOR

By Reel 360 Feb 28, 2022

Shipley Do-Nuts, makers of gourmet, made-fresh-daily do-nuts for 85 years, has named creative agency Garrand Moehlenkamp its branding agency of record, marking the first time i...

REEL LA

New Honda docuseries celebrates HBCU

By Reel 360 Feb 28, 2022

Honda Battle of the Bands (HBOB), the nation's premier showcase for Historically Black College and University (HBCU) marching bands and dance teams, announced its new four-part...

International

FCB announces global leadership moves

By Reel 360 Feb 25, 2022

FCB today announced the promotions of Bella Patel to Global Chief Talent Officer and Mark Jungwirth to Global Chief Financial Officer. Bella and Mark have both been with th...

REEL MIAMI

Love that Chick… Flounder at Popeyes!

By Reel 360 Feb 23, 2022

Well, Popeyes went fishing for new items for the menu and they caught a big one. The QSR is bringing back the premium Flounder Fish Sandwich to the US and Canada, but now with ...

REEL DETROIT

King James is now King of the Crab Walk in Hummer spot

By Reel 360 Feb 23, 2022

After starring in the first GMC Hummer EV commercial two years ago, NBA superstar LeBron James is back in the driver's seat of the GMC Hummer EV. Called "King of CrabWalk,...

AICP

Isaiah Mustafa goes global for 2022 AICP Awards

By Reel 360 Feb 23, 2022

Who knew the Man Your Man Could Smell Like was so fluent in so many tongues? That’s the case with actor and athlete Isaiah Mustafa (star of a series of award-winning Old Spic...

REEL NEW YORK

MRM and Jake Scott deliver for America and USPS

By Reel 360 Feb 23, 2022

The United States Postal Service is intertwined into the fabric of America. Over decades of transformation, the brand now enters a new chapter, where it continues to strive on ...

REEL LA

Things that go “Vroom”in Toyota spot

By Reel 360 Feb 23, 2022

In partnership with Saatchi & Saatchi, JOJX produced Toyota’s latest motorsports spot “Vroom,” which premiered during The Daytona 500 on February 20, 2022. ...

REEL BUSINESS

Victoria’s Secret goes to the Cloud

By Reel 360 Feb 17, 2022

Victoria's Secret today announced the debut of Love Cloud, a new collection of bras and panties centered around all-day comfort. A first-of-its-kind campaign for the brand...

Reel Ad of the Week

MTN DEW pairs Charlie Day and Puppy Monkey Baby

Feb 17, 2022

MTN DEW, the original instigator brand, prides itself on taking a humorous approach in ads and life. And who better to "Do the DEW," alongside the brand than the equally witty ...

REEL MOVES/LA

From horse jumper to CCO, meet Omelet’s Ali Alvarez

By Reel 360 Feb 17, 2022

Ali Alvarez is Omelet’s newly appointed Chief Creative Officer, and her journey to a top role in advertising is nothing short of inspiring -- and includes some serious produc...

REEL NEW YORK

Fiverr film selected as one of Vimeo’s Branded Staff Picks of 2021

By Reel 360 Feb 17, 2022

The documentary short, “Out North,” created for Fiverr by film and branded content studio Bindery, has been selected as one of Vimeo’s Branded Staff Picks of 2021. Nearly...

REEL MOVES/NEW YORK

McCann hires Pete Johnson as EVP, ECD

By Reel 360 Feb 17, 2022

McCann today announced that Pete Johnson, an award-winning creative director, will join its New York office as EVP, Global Executive Creative Director. He will work hand-in-han...