Paola Kudaki directs CoverGirl campaign with America Ferrera

CoverGirl
(America Ferrera)

Rich, film-grained archive photographs of America Ferrera paint the screen, from candid childhood moments to The Capitol steps to Ugly Betty, as Ferrera invites audiences into a melodic portrait of her journey to becoming the Emmy, SAG, Golden Globe-winning actress we all know. And now a CoverGirl ambassador.

Developed by New York-based Spring Studios and directed by Believe Media’s Paola Kudacki, the CoverGirl spot offers a glimpse into Ferrera’s path to embracing her identity as a Latina woman, playful artist, and more. Watch below:


REELated: UPDATE: Pabst Blue Ribbon keeps it “assy” in Dry-January tweet


Surrounded by a team of Latinas — from hair and makeup to Argentinian-born Kudaki behind the camera — America Ferrera debuted CoverGirl’s Clean Fresh Skincare collection and showcases how she paved a career that she did not see on the screen growing up and where “a head full of dreams and a heart full of ambition” can lead.

CREDITS:

CLIENT: COTY/CoverGirl

AGENCY: Spring Studios   

  • Executive Creative Director: Robin Harve  
  • Image Director: Erika Moore  
  • Agency Producer: Mathew Laskey  

PRODUCTION COMPANY: Believe Media

  • Director: Paola Kudacki  
  • Executive Producer: Liz Silver
  • Head of Production: Vitaly Koshman
  • Line Producer: Matthew Shattuck  
  • Director of Photography: Ross Richardson  
  • Production Designer: Tessa Posnansky  

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CoverGirl
(America Ferrera)

Rich, film-grained archive photographs of America Ferrera paint the screen, from candid childhood moments to The Capitol steps to Ugly Betty, as Ferrera invites audiences into a melodic portrait of her journey to becoming the Emmy, SAG, Golden Globe-winning actress we all know. And now a CoverGirl ambassador.

Developed by New York-based Spring Studios and directed by Believe Media’s Paola Kudacki, the CoverGirl spot offers a glimpse into Ferrera’s path to embracing her identity as a Latina woman, playful artist, and more. Watch below:


REELated: UPDATE: Pabst Blue Ribbon keeps it “assy” in Dry-January tweet


Surrounded by a team of Latinas — from hair and makeup to Argentinian-born Kudaki behind the camera — America Ferrera debuted CoverGirl’s Clean Fresh Skincare collection and showcases how she paved a career that she did not see on the screen growing up and where “a head full of dreams and a heart full of ambition” can lead.

CREDITS:

CLIENT: COTY/CoverGirl

AGENCY: Spring Studios   

  • Executive Creative Director: Robin Harve  
  • Image Director: Erika Moore  
  • Agency Producer: Mathew Laskey  

PRODUCTION COMPANY: Believe Media

  • Director: Paola Kudacki  
  • Executive Producer: Liz Silver
  • Head of Production: Vitaly Koshman
  • Line Producer: Matthew Shattuck  
  • Director of Photography: Ross Richardson  
  • Production Designer: Tessa Posnansky  

Subscribe: Sign up for our FREE e-lert here.  Stay on top of the latest advertising, film, TV, entertainment and production news!