Rich, film-grained archive photographs of America Ferrera paint the screen, from candid childhood moments to The Capitol steps to Ugly Betty, as Ferrera invites audiences into a melodic portrait of her journey to becoming the Emmy, SAG, Golden Globe-winning actress we all know. And now a CoverGirl ambassador.
Developed by New York-based Spring Studios and directed by Believe Media’s Paola Kudacki, the CoverGirl spot offers a glimpse into Ferrera’s path to embracing her identity as a Latina woman, playful artist, and more. Watch below:
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Surrounded by a team of Latinas — from hair and makeup to Argentinian-born Kudaki behind the camera — America Ferrera debuted CoverGirl’s Clean Fresh Skincare collection and showcases how she paved a career that she did not see on the screen growing up and where “a head full of dreams and a heart full of ambition” can lead.
CREDITS:
CLIENT: COTY/CoverGirl
AGENCY: Spring Studios
- Executive Creative Director: Robin Harve
- Image Director: Erika Moore
- Agency Producer: Mathew Laskey
PRODUCTION COMPANY: Believe Media
- Director: Paola Kudacki
- Executive Producer: Liz Silver
- Head of Production: Vitaly Koshman
- Line Producer: Matthew Shattuck
- Director of Photography: Ross Richardson
- Production Designer: Tessa Posnansky
