Anomaly has officially launched its Paris office, marking a significant expansion into one of the world’s most influential creative markets.
The move extends Anomaly’s global footprint, joining existing offices in New York, Los Angeles, London, Toronto, Berlin, and Shanghai, while strengthening its presence across EMEA.
To lead the new office, the agency has tapped two of France’s most respected industry leaders. Mehdi Benali steps in as CEO, while Olivier Aumard takes on the role of Chief Creative Officer.
Both join from BETC Paris, bringing extensive experience across global brands including Citroën, Lacoste, Amazon, and Decathlon. Their appointment signals Anomaly’s intent to bring its hybrid model of creativity and business thinking directly into the French market.
“Mehdi and Olivier are bold, unconventional thinkers who push against boundaries,” said Carl Johnson. “They will bring the best of our network to the French market.”
Benali, who has held leadership roles across agencies including Sid Lee, Fred & Farid, Grey, and BBH, emphasized the alignment between his experience and Anomaly’s approach.
“Anomaly is a global network with creativity at its core and a model built on finding the right answer beyond traditional advertising,” Benali noted. “My ambition is to build the strongest possible version of Anomaly here in Paris.”
Aumard, one of France’s most awarded creative leaders with more than 200 international honors, will work closely with Anomaly’s global creative leadership to shape the office’s output.
“To me, Anomaly is about exploring new territories,” Aumard said. “It challenges the status quo while staying focused on creative business solutions.”
Together, Benali and Aumard will oversee the Paris operation and build out the agency’s local client roster, working in close collaboration with Anomaly’s global leadership team.
With the Paris office now open, Anomaly continues to position itself as a network designed to operate beyond traditional agency structures, blending creativity, strategy, and business thinking in key global markets.
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