The One Club for Creativity has announced the finalists for The One Show 2026, recognizing standout work from 51 countries and regions.
Every finalist is guaranteed to take home a Gold, Silver, or Bronze Pencil, or a Merit, with winners set to be revealed on May 14 during Creative Week in New York. The celebration continues the following night at the official awards ceremony on May 15 at Cipriani Wall Street.
Leading the global field this year is Rethink Toronto with 47 finalists, including strong showings for Penguins International’s “Protest March Of The Penguins,” IKEA’s “Sleep Talk Reviews” and Kraft Heinz’s “Heinz Dipper.”
Close behind is Uncommon Creative Studio London with 34 finalists, highlighted by “The Periodic Fable” for The Ordinary and Britbox’s “See It Differently.”
Three companies are tied with 26 finalists each: Apple in Cupertino, FCB Chicago, and VML New York. Their shortlisted work includes campaigns for Rakish Entertainment, Mondelez’s OREO and SC Johnson’s Ziploc.
Other standout agencies include Courage Inc., Toronto, with 23 finalists and Area 23, New York, with 21. Additional strong performances came from LePub México, DAVID Madrid, Special U.S. Los Angeles and TBWA\Canada Toronto.
In total, this year’s global jury selected 1,345 finalists, reflecting the breadth of creative work being produced across markets and disciplines worldwide.
Now in its 17th year, Creative Week brings together the advertising and design community to celebrate the industry’s top work across The One Club’s major awards programs, including The One Show, the ADC Annual Awards and the Young Ones Student Awards.
This year’s ceremony will also introduce the inaugural One Show Members’ Choice Award, voted on by The One Club membership, alongside the induction of the 2026 Creative Hall of Fame class. The complete searchable list of finalists for The One Show 2026 is available here.
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