Kia passes on Super Bowl to focus on America’s youth

(Kia will skip the Big Game)

After a decade of creative and award-winning Super Bowl campaigns, Kia will not be advertising in Super Bowl LV. Instead, the brand will expand its charitable initiatives in support of America’s youth.

Kia’s “Accelerate The Good” program began in 2019 when the Great Unknowns Scholarship was established to help young people in need get a foothold in higher education. At the onset of the pandemic in 2020, we continued our efforts through two separate $1 million donations to organizations that support America’s homeless youth population.

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This year, in a unique and meaningful way, Kia and agency David&Goliath, continue to “Accelerate The Good” and will help even more young people impacted by the pandemic.

The automaker will release full details on their latest initiative will be available Thursday, February 4.

SOURCE: David&Goliath