Kia puts the power of silence on display with NASCAR driver Kris Martin

What comes to mind when you think of the power of a performance vehicle? It could be its loud, revving engines and tiny frame. Or the cacophony of rumbles and roars. That’s not the case with the all-electric Kia EV6 GT— its high-speed 576 HP engine doesn’t need to make a lot of noise to … Continue reading “Kia puts the power of silence on display with NASCAR driver Kris Martin”

Kia celebrates 16-year NBA partnership in new work

In celebration of their 16th Year partnership with the NBA, Kia reflects on the place basketball fans and players first fall in love with the game: the driveway. Whether it was on your own home court or the neighborhood meeting spot where young ballers gather, shooting hoops in the driveway holds a collection of memories and … Continue reading “Kia celebrates 16-year NBA partnership in new work”

NFT characters star in Kia’s new creative from DnG

This summer Kia is bringing back a whole lot of soul, with a new crew taking over the wheel straight from the block… chain. In the latest campaign, “Built For Whoever You Are,” created by David&Goliath, Kia launches the all-new 2023 Kia Soul in collaboration with DASK— a collection of NFTs as iconic as the Soul they’re driving … Continue reading “NFT characters star in Kia’s new creative from DnG”

Kia shines a light on conservation of endangered sea turtles

Inspiration can come in many forms. It’s what fuels innovation and imagination. It’s what drives us to do more and make more good. In David&Goliath’s (D&G) latest campaign for Kia America, the automaker introduces the all-new Sportage X-Pro, an SUV that’s capable, tech-forward and ready for anything. It’s a vehicle that inspires people to take the driver’s … Continue reading “Kia shines a light on conservation of endangered sea turtles”

Kia’s Robo Dogmented Reality kicks off to help increase shelter adoption

Following the launch of Kia’s big game ad “Robo Dog,” featuring an adorable robotic dog and its electric companion, Kia’s all-electric EV6, the brand kicked off its first-ever immersive augmented reality experience “Robo Dogmented Reality.” In partnership with the Petfinder Foundation, “Robo Dogmented Reality” is a mobile web experience that allows animal lovers to simply scan … Continue reading “Kia’s Robo Dogmented Reality kicks off to help increase shelter adoption”

Get ready to fall in love with Robo Dog in new Kia Super Bowl spot

Well, the ladies are going to go wild for the fit driver, who resembles Thor’s Chris Hemsworth, of the all-new, all-electric Kia EV6. And if he doesn’t get them cheering, then his new sidekick, Robodog, with his big automated Pixar-like eyes, will. Debuting ahead of the big game, Kia returns to the Super Bowl with … Continue reading “Get ready to fall in love with Robo Dog in new Kia Super Bowl spot”

Kia goes to the robodogs in Super Bowl teaser

Kia America and agency partner David&Goliath, have released a 15-second teaser of the brand’s Super Bowl ad featuring the all-new, all-electric Kia EV6 and an adorable – and remarkably curious – robotic dog that embarks on a journey to find its true companion. The teaser titled “Robo Dog Teaser” dropped today, Monday, January 31 at … Continue reading “Kia goes to the robodogs in Super Bowl teaser”

Kia America’s all-new, all-electric EV6 featured in Super Bowl spot

Kia America continues to build momentum on its return to the Super Bowl. Today, creative partner, David&Goliath revealed the spot will feature the all-new, all-electric Kia EV6. Arriving in showrooms in early 2022, EV6 is the first model to be launched under Kia’s Plan S strategy which puts electrification at the forefront of the company’s … Continue reading “Kia America’s all-new, all-electric EV6 featured in Super Bowl spot”

Kia, David&Goliath confirm return to Super Bowl

Kia America will return to the Super Bowl in 2022 with a 60-second spot designed to build on the brand’s established Super Bowl presence, including our recent three-year sponsorship of the USA Today AdMeter. This will be Kia’s 13th big game ad, with previous spots highlighting the brand’s “Accelerate The Good” charitable initiatives, including the … Continue reading “Kia, David&Goliath confirm return to Super Bowl”

Emmys: Kia drops electric :60-second spot during 73rd event

The introduction of Kia America’s first dedicated all-electric model – the all-new 2022 EV6 Crossover – continues as the brand once again partnered with the 73rd Emmys and NBC’s America’s Got Talent. The initiatives follow the May 2021 launch of the EV6 in New York City’s Times Square and will continue to not only introduce the EV6 to U.S. … Continue reading “Emmys: Kia drops electric :60-second spot during 73rd event”

Kia: Automaker takes over Times Square with EV6

When Kia launched its electric EV6 crossover vehicle in New York City’s Times Square, the automaker relied on the disguise Designer software to accurately pre-visualize the custom video content that would immerse the iconic location. 44 LED video displays spanning six city blocks lit up the square to reveal the new vehicle and Kia’s “Charge … Continue reading “Kia: Automaker takes over Times Square with EV6”

It’s a Carnival for new Kia marketing campaign

Kia has debuted the all-new 2022 Carnival MPV in a multifaceted marketing campaign, the centerpiece of which is a :43-second broadcast spot entitled “What Else Ya Got?” The spot, created by David&Goliath, illustrates how the Kia Carnival MPV offers active consumers a host of benefits to support their busy lives and stakes Carnival as a … Continue reading “It’s a Carnival for new Kia marketing campaign”

Kia Motors accelerates the good of high school football

While Kia announced it would not be running a new spot on the Super Bowl, the auto carmaker will be blitzing Sunday on behalf of America’s high school football teams. As America readies for the Kansas City Chiefs and the Tampa Bay Buccaneers, Kia Motors America will focus on giving back directly to young people … Continue reading “Kia Motors accelerates the good of high school football”

Kia passes on Super Bowl to focus on America’s youth

After a decade of creative and award-winning Super Bowl campaigns, Kia will not be advertising in Super Bowl LV. Instead, the brand will expand its charitable initiatives in support of America’s youth. Kia’s “Accelerate The Good” program began in 2019 when the Great Unknowns Scholarship was established to help young people in need get a … Continue reading “Kia passes on Super Bowl to focus on America’s youth”

David&Goliath turn Kia Sorento into storytelling machine

As storytellers, we need the right inspiration and tools in which to convey and translate our experiences. And the world is full of stories, even more so during a pandemic, that are just waiting to be told. In the latest innovative creative campaign for Kia Motors by David&Goliath, Kia introduced the all-new 2021 Sorento, a rugged, … Continue reading “David&Goliath turn Kia Sorento into storytelling machine”

Lisa Tanner joins David&Goliath as new Managing Director for Kia

David Angelo, Founder & Chairman of integrated creative agency David&Goliath  announces appointment of Lisa Tanner as Managing Director. Reporting to D&G’s President, Yumi Prentice, Tanner’s primary responsibilities on the management team will be to lead the overall Kia business and integrated efforts with all partner agencies.  “Lisa’s impressive experience and expertise in the industry, whether managing … Continue reading “Lisa Tanner joins David&Goliath as new Managing Director for Kia”

Kia K5 lands a first-ever flat spin 360-degree stunt

When we first watched this Kia “K5 Live” stunt on the 72nd Emmy Awards broadcast, our initial reaction was a genuine, jaw-dropping f*ck! Upon seeing it again, our reaction was “dope AF!” The latest work from our friends at David&Goliath underscores the fact that Kia K5 may just be the most powerful midsize sedan on … Continue reading “Kia K5 lands a first-ever flat spin 360-degree stunt”

Kia’s K5 goes for the red carpet on Emmy broadcast

Kia Motors America’s groundbreaking introduction of the all-new 2021 K5 continues with this weekend’s 72nd Emmy® Awards telecast. In a year full of firsts, Kia, in partnership with the Television Academy, is implementing a first-of-its-kind integration where the K5 will be prominently featured in what are sure to be the most high-profile and unforgettable moments … Continue reading “Kia’s K5 goes for the red carpet on Emmy broadcast”

Kia, David & Goliath prove K5 sedan is ultimate fun ride

The introduction of Kia’s most powerful midsize sedan ever – the all-new 2021 K5 – continues as Kia Motors America (KMA) has dropped a creative broadcast campaign and embarked on never-before-seen marketing partnerships with network shows including NBC’s America’s Got Talent and the 72nd Emmy® Awards broadcast. The initiatives come hot on the wheels of the first-ever K5 Live “Triple Threat … Continue reading “Kia, David & Goliath prove K5 sedan is ultimate fun ride”

Kia unleashes most powerful midsize sedan in live stream

Kia Motors America today is kicking off a multi-channel marketing campaign in support of the all-new 2021 K5. True to Kia Motors America (KMA) “Give It Everything” philosophy, the wide-reaching, real-time “K5 Live,” effort will reset expectations by placing Kia’s most powerful mid-size sedan in situations previously untouched in this traditionally conservative category.   The campaign, … Continue reading “Kia unleashes most powerful midsize sedan in live stream”