Jamie Foxx stars in new campaign for BetMGM

(Foxx teams up with BetMGM and 72andSunny New York)

Academy and GRAMMY Award winner, Jamie Foxx, who has been teasing audiences that he may reprise his role of Spider-man villain Electro in the new Marvel Cinematic Universe Spider-man 3, now stars in a new BetMGM campaign. The multitalented sensation, who has conquered the worlds of comedy, film, and music, is now also the face of BetMGM’s new The King of Sportsbooks campaign.

Foxx will appear in a variety of traditional and social media advertisements for BetMGM. For their first brand campaign together, The King of Sportsbooks, made in partnership with creative agency 72andSunny New York, BetMGM showcases the excitement that comes with sports betting.

The campaign will roll out in the coming weeks featuring a video ad, with the Fountains of Bellagio in Las Vegas as the canvas. The ad creates a ‘sitting on the edge of your seat’ experience by combining the magic of sports brought to life on the Fountains, with the surrealism of Jamie levitating above water.  Watch the :60-second spot below:


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“Jamie is an exceptional talent and we’re proud to have him partner with us on our new campaign for BetMGM,” said BetMGM’s chief marketing officer Matt Prevost. “The King of Sportsbooks campaign is the next step in the evolution of the BetMGM brand and Jamie brings a unique ability to tell our story in an incredibly creative and entertaining way. BetMGM exists at the intersection of sports and entertainment and Jamie fits this positioning perfectly; we couldn’t be more excited to welcome him to the BetMGM family.”

Foxx is an award-winning actor, singer, and comedian. He recently won ‘Outstanding Supporting Actor in a Motion Picture’ at the NAACP Image Awards and received a SAG Award nomination for ‘Outstanding Performance by a Male Actor in a Supporting Role’ for his performance in Just Mercy.


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He can currently be seen in Netflix’s Project Power, which launched on August 14th, and is a starring voice in Disney/Pixar’s upcoming feature Soul set for release on November 20th. 

CREDITS:

CLIENT: BetMGM

AGENCY: 72andSunny New York

PRODUCTION COMPANY: Somesuch

DIRECTOR: Stuart McIntyre

EDIT: Cabin

EDITOR: Randy Baublis

POST-PRODUCTION: Preymaker

MUSIC: Walker

MIX & SOUND DESIGN: Lime Studios

SOURCE: 72andSunny

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