Director Justin Jeffers joins Invisible Collective

Trailblazing production company Invisible Collective is proud to announce the signing of award-winning director and DP Justin Jeffers for exclusive commercial representation in the U.S. This collaboration marks the first-ever signing for Jeffers, a rising talent out of Seattle known for a style that grounds Black community expression in place—be it jutting city architecture or … Continue reading “Director Justin Jeffers joins Invisible Collective”

Omnicom Advertising Collective levels up for gaming

The Omnicom Advertising Collective has announced the launch of LevelUp OAC, a comprehensive solution for brands seeking to tap the high-growth gaming market.  LevelUp OAC combines the seasoned gaming expertise of two core agencies, TMA and GSD&M, which both sit within the Omnicom Advertising Collective – a portfolio of entrepreneurial, creative-first integrated marketing agencies. According … Continue reading “Omnicom Advertising Collective levels up for gaming”

Tracie Norfleet steps into Managing Director/EP at Invisible Collective

Industry powerhouse Tracie Norfleet steps into the Managing Director/Executive Producer role at Invisible Collective, a production company and creative studio built for the future. Having connected with Invisible’s founders Mel Jones, Justin Polk, and Stephen Love via ‘mutual work friends, perfect timing and good karma,’ Norfleet was immediately drawn to the integrity of their credo. “Everyone talks … Continue reading “Tracie Norfleet steps into Managing Director/EP at Invisible Collective”

Sweet Sadie adds key talent to collective

Sweet Sadie has expanded its award-winning team to help businesses transform brands with engaging, world-moving content. Joining the collective are Ethan Decker, PhD, Strategy + Research and Independent Sales Representative Jon Sandberg. Known for merging deep discovery with creative production, Sweet Sadie collaborates with networks, agencies, brands and nonprofits on advertising campaigns, digital marketing, and experiential … Continue reading “Sweet Sadie adds key talent to collective”

One Club: Filmmaker Sean Wang wins Colorful Grant

New York-based filmmaker Sean Wang is the inaugural winner of the Colorful: A Prelude to Young Guns 19 program, developed to help young BIPOC creatives advance their careers in conjunction with The One Club for Creativity’s Young Guns 19 competition, which celebrates creative professionals age 30 or younger. As the winner of the free portfolio-based competition, Wang will receive the US$3,000 grant, … Continue reading “One Club: Filmmaker Sean Wang wins Colorful Grant”

Technicolor unveils new creative organization

After selling its post-production color finishing service to Streamland Media last week, Technicolor today has rebooted itself as Technicolor Creative Studios, forming a collaborative global structure to drive innovation and creativity across its family of studios. As the company’s flagship division, it focuses on the transformation of the entertainment, experiential and advertising industries, maintaining Technicolor’s position … Continue reading “Technicolor unveils new creative organization”

Wondros Collective Director Lee Farber’s PSA Campaign

Wondros Collective and Emmy Award-winning Director Lee Farber shot an extensive PSA campaign for Stand Up To Cancer® (SU2C) and Rally Health earlier this year. Entitled “Make The Healthy Call,” the new spots raise awareness for cancer prevention and screening. Launched this fall, but rolling out into 2021, the new campaign features celebrated sports casters … Continue reading “Wondros Collective Director Lee Farber’s PSA Campaign”

Tamika Miller signs with Wondros Collective

Wondros Collective’s Executive Producer Danielle Peretz continues to expand the commercial/branded content division’s Directorial roster with the signing of Director Tamika Miller this summer. Miller is a Los Angeles-based commercial and film Director who began her career as a Line Producer for high-profile music videos and television commercials including major brands such as Bank of America, Target, … Continue reading “Tamika Miller signs with Wondros Collective”

Colonie adds colorist Jennifer Gaida to team

The Colonie continues to grow its roster of talent and services with the addition of Colorist Jennifer Gaida to its team. The hiring of the creative and technically savvy talent marks the launch of the Chicago-based company’s new color grading division, rounding out the one-stop editing, design, and postproduction boutique’s full-roster of high-end services and … Continue reading “Colonie adds colorist Jennifer Gaida to team”

2018 ADCOLOR honorees and nominees announced

BBDO’s ‘The Talk,’ the poignant Procter and Gamble TVC which just won the Grand Prix at Cannes, leads the nominees for Ad of the Year in the 2018 ADCOLOR awards. The honorees and nominees were announced Wednesday at ADCOLOR Live in the Facebook Live Studios. The announcement took place at the Facebook Live Studios and … Continue reading “2018 ADCOLOR honorees and nominees announced”

Katy Perry’s Teenage Dream takes dramatic turn in new Sandy Hook PSA

This is a hard one to watch. But you have to. BBDO, New York has returned with a dramatic new PSA for leading gun violence prevention organization, Sandy Hook Promise (SHP). And it’s our Reel Ad of the Week. Launching yesterday, the new film, ironically titled Teenage Dream, illustrates how being a teenager is not the carefree … Continue reading “Katy Perry’s Teenage Dream takes dramatic turn in new Sandy Hook PSA”

Adults date better on Match app

In a world that treats adult singles like leftovers, Match believes that everything that makes them “adult”—life experience, confidence, emotional maturity—is actually what makes them so damn attractive. While other dating apps romanticize young love, Match is changing the conversation, proclaiming that ‘Adults Date Better.’ The new brand platform created by Mojo Supermarket, clearly identifies … Continue reading “Adults date better on Match app”

Uber donates 10 million rides for vaccine shots

According to Uber, 45% of Americans lack public transportation access. Consequently, Uber is partnering with PayPal and Walgreens to create the Vaccine Access Fund to help Americans get to their vaccine appointments. Titled “Vaccinate the Block,” the campaign developed by R/GA is asking the public to help Uber’s efforts to drive people across America to their vaccine appointments. … Continue reading “Uber donates 10 million rides for vaccine shots”

FedEx, Willie Nelson promote sustainability goals

As we close out Earth Month, FedEx launches its latest sustainability marketing effort, themed “Priority Earth,” with the support of musical legend and recognized environmentalist, Willie Nelson. FedEx has always prioritized delivering for its customers. But there is another priority we all share: Earth. FedEx is doing its part to prioritize a more sustainable planet, with … Continue reading “FedEx, Willie Nelson promote sustainability goals”

New York Lottery presents the ultimate Whodunnit…

How do you launch a movie-themed scratch-off game for the New York Lottery? With the same approach a film studio premiering a movie in Hollywood would take, of course, beginning with an epic trailer. Together with McCann New York, the New York Lottery launched the campaign, titled $1,000,000 Premiere, with an edge-of-your-seat :30 trailer for the ultimate … Continue reading “New York Lottery presents the ultimate Whodunnit…”

FedEx goes back to move forward in vaccine TVC

After a year of hardship due to Covid-19, we’re finally seeing the light at the end of the tunnel with the recently released vaccine. So FedEx, one of the largest delivery services in the world, is doing its part to help by pitching in to deliver the vaccines – the first step to getting back … Continue reading “FedEx goes back to move forward in vaccine TVC”

Camp Lucky welcomes producer Alex Bronner

Camp Lucky gives a warm welcome to producer Alex Bronner, a longtime friend and industry colleague who has officially joined the creative production and post studio. Alex has been on the production side of the creative process for over a decade, working alongside major brands and agencies. His producing experience includes projects for Yeti, Whataburger, Salvation … Continue reading “Camp Lucky welcomes producer Alex Bronner”

Iliza Schlesinger in Seagram’s 7 campaign

Global creative collective Forsman & Bodenfors continues its longstanding creative partnership with Diageo by crafting a clever new campaign for the latter’s Seagram’s 7 Crown American blended whiskey brand. With “It’s Your Spot,” Forsman & Bodenfors highlights how Seagram’s 7 has expanded its status beyond that of a dive bar favorite into a drink suitable for the … Continue reading “Iliza Schlesinger in Seagram’s 7 campaign”

Wild Gift signs wildly gifted Rylee Jean Ebsen

Creative collective Wild Gift, home to some of advertising and entertainment’s most exciting storytellers, welcomes Rylee Jean Ebsen to the company for commercials. A Telly-award winning comedy director and writer, and alumnus of the 2020 Forbes 30 Under 30 list, Ebsen also recently was honored as Best Director at the Women’s Chicago Comedy Film Festival for … Continue reading “Wild Gift signs wildly gifted Rylee Jean Ebsen”

Senior Management changes at TMA

The Marketing Arm (TMA), an agency specializing in creating cultural resonance for brands, today announced its President Trina Roffino has been promoted to CEO, effective immediately.  Andrew Robinson, who previously held the chief executive title, has been elevated to the new role of Executive Chairman.  TMA is part of the Omnicom Advertising Collective, a division of Omnicom … Continue reading “Senior Management changes at TMA”