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Columnist: Reel 360

Reel 360 is a national outlet that covers industry news in advertising, film, TV, streaming, social media, digital, production and entertainment. Not only do our writers cover these industries, they also play an active role in these industries.

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Don’t stand on way to greatness in Gatorade work
  • International

Don’t stand on way to greatness in Gatorade work

By Reel 360 Mar 8, 2021
Gatorade has launched a powerful Latin American campaign for 2021 titled "Don't Stand On Your Way to Greatness," highlighting commitment to the brand's continued mission to i...
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Grey taps Amanda Gorman to share powerful words
  • REEL NEW YORK

Grey taps Amanda Gorman to share powerful words

By Reel 360 Mar 8, 2021
Grey New York teamed up with Amanda Gorman, the young poet and activist whose poem at the Biden inauguration generated international acclaim, to highlight the work of Vital Voi...
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VMLY&R spells out what it means to be a fierce female
  • REEL KC

VMLY&R spells out what it means to be a fierce female

By Reel 360 Mar 8, 2021
In honor of International Women’s Day and Women’s History Month in March, Women@VMLY&R has planned events throughout the month to celebrate and support women everywhere...
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Outfront Media displays ‘HERstory’ on OOH
  • REEL NEW YORK

Outfront Media displays ‘HERstory’ on OOH

By Reel 360 Mar 8, 2021
OUTFRONT Media Inc. kicks off International Women's Day and will continue to celebrate all month long by showcasing reimagined paper doll designs of women in diverse hobbies, c...
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For IWD, Groove Guild releases new music video
  • REEL NEW YORK

For IWD, Groove Guild releases new music video

By Reel 360 Mar 8, 2021
Launching in celebration of International Women’s Day (March 8), NYC-based music agency Groove Guild is releasing a bouncy new music video for Machines A.T.O.’s “Like Gir...
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Gen Z agency is winning pitch after pitch
  • REEL DENVER

Gen Z agency is winning pitch after pitch

By Reel 360 Mar 8, 2021
In the age of Gen Z, creative strategy depends on brand authenticity. It is a well-known truth that brands are scrambling to understand and connect with the next wave of consum...
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1stAveMachine BA welcomes EP Sabrina Elizondo
  • International

1stAveMachine BA welcomes EP Sabrina Elizondo

By Reel 360 Mar 8, 2021
Our friends at 1stAveMachine and TRONCO have expanded its leadership team with the addition of Executive Producer Sabrina Elizondo. Formerly an Executive Producer at Timber,...
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For IWD, Snyder releases Wonder Woman teaser
  • Trailers

For IWD, Snyder releases Wonder Woman teaser

By Reel 360 Mar 8, 2021
Following teasers featuring Batman and Superman, director Zack Snyder has dropped another character focused tease for Justice League. To mark International Women's Day, he ha...
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Zack Snyder releases Superman-focused trailer
  • Trailers

Zack Snyder releases Superman-focused trailer

By Reel 360 Mar 6, 2021
There are now less than two weeks to go before the premiere of Zack Snyder's Justice League on HBO Max. The other day, the director released a Batman-centric :60-second traile...
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Senate passes $1.9 trillion relief bill 50-49
  • REEL POLITICS

Senate passes $1.9 trillion relief bill 50-49

By Reel 360 Mar 6, 2021
The Biden Administration finally got its first victory as the President's $1.9 trillion Covid-19 relief bill finally passed the Senate 50-49 on Saturday. According to Bloomber...
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Vanessa Reyes joins DDB as Group Business Director
  • REEL MOVES/NEW YORK

Vanessa Reyes joins DDB as Group Business Director

By Reel 360 Mar 6, 2021
DDB New York has announced the agency's latest senior account hire with Vanessa Reyes. Reyes joins DDB New York as a group business director. Reyes brings strong leadership...
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Eva Longoria to direct HBO Max Latinx comedy
  • REEL MOVES/LA

Eva Longoria to direct HBO Max Latinx comedy

By Reel 360 Mar 5, 2021
Eva Longoria is set to direct and executive produce The Gordita Chronicles pilot at HBO Max. The single-camera family comedy hails from Josh Berman’s Osprey Productions, Zoe ...
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Supergirl returns for final season March 30
  • TV

Supergirl returns for final season March 30

By Reel 360 Mar 5, 2021
The CW’s Tuesday will become even more super-powered when Superman & Lois gets a helping hand from their Kryptonian cousin this spring as Supergirl soars onto action,...
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Austin Peters directs Rag & Bone new spring campaign
  • REEL LA

Austin Peters directs Rag & Bone new spring campaign

By Reel 360 Mar 5, 2021
That's Austin Peters. Not to be confused with Austin Powers. Although it can confidently be stated that RadicalMedia's Peters has created a seriously powerful new spot, starrin...
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Air France’s in-flight video becomes safety dance
  • International

Air France’s in-flight video becomes safety dance

By Reel 360 Mar 5, 2021
Director Romain Quirot helmed the new in-flight safety video for Air France. Conceived by agency Aura by Omnicom and produced in partnership with Atout France, France's tourism...
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F9 sets opening date and releases photos
  • Film

F9 sets opening date and releases photos

By Reel 360 Mar 5, 2021
No matter how fast you are, no one outruns their past. However, they are allowed to change lanes when it comes to opening for a theatrical audience. And that is the case with ...
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BBDO MPLS names Sue Batterton ECD
  • REEL MOVES/MINNEAPOLIS

BBDO MPLS names Sue Batterton ECD

By Reel 360 Mar 5, 2021
BBDO Minneapolis has named Sue Batterton as the agency's new Executive Creative Director. According to a statement from a spokesperson, Batterton will be responsible for the ag...
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The-Artery introduces freedom-centric dance, ‘Boundaries’
  • The Craft

The-Artery introduces freedom-centric dance, ‘Boundaries’

By Reel 360 Mar 5, 2021
Multi-award-winning creative company The-Artery has collaborated with internationally-acclaimed choreographer Avihai Haham and award-winning composer and mu...
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Darkseid speaks in Batman-centric JL trailer
  • Trailers

Darkseid speaks in Batman-centric JL trailer

By Reel 360 Mar 4, 2021
Darkseid is near. The Reel 360 Team did not see him or this coming. Director Zack Snyder has just posted, on his Twitter account, a new minute-long trailer for his version of J...
More »
HBO Max releases new posters for Justice League
  • Streaming

HBO Max releases new posters for Justice League

By Reel 360 Mar 2, 2021
HBO Max has revealed new key art and consumer programs for the Max Original film ZACK SNYDER’S JUSTICE LEAGUE. The film will be made available worldwide in all markets d...
More »

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