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Columnist: Reel 360

Reel 360 is a national outlet that covers industry news in advertising, film, TV, streaming, social media, digital, production and entertainment. Not only do our writers cover these industries, they also play an active role in these industries.

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Samsung Galaxy calls up future with old Doris Day song

Samsung Galaxy calls up future with old Doris Day song

By Reel 360 Feb 6, 2019
Leo Burnett has dropped a new spot for Samsung Galaxy to help kick off a year that celebrates not only the 10th anniversary of Galaxy smartphones, but also sets the foundation f...
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‘Black Panther’s’ Bassett narrates new Ford campaign
  • REEL PR WIRE

‘Black Panther’s’ Bassett narrates new Ford campaign

By Reel 360 Feb 6, 2019
Ford Motor Company has released its latest TV spots: "Built Ford Proud: "We Lead" and "Ode to the Builders." The new campaign showcases the brand's F-150, SUV and car lineup, an...
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Lite clapbacks at Light for “corn syrup” jab

Lite clapbacks at Light for “corn syrup” jab

By Reel 360 Feb 6, 2019
Miller Lite is calling foul on Bud Light after the beer claimed ML uses corn syrup during four Super Bowl spots Not only did Bud Light's "Bud Knight" have to joust wi...
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Jim Beam raises its whiskey to generations of family

Jim Beam raises its whiskey to generations of family

By Reel 360 Feb 5, 2019
This week, Jim Beam Bourbon unveiled its global "Raised Right" marketing campaign, which shares what the brand has learned from seven generations of family—how to treat a pers...
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Jussie Smollett performs at emotional L.A. concert Saturday
  • REEL LA

Jussie Smollett performs at emotional L.A. concert Saturday

By Reel 360 Feb 5, 2019
"I fought the f--k back." Only four days after Empire star, Jussie Smollett was allegedly attacked by what sources close to him have called MAGA Supporters, the actor/singer ...
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Cuarón’s ‘Roma’ takes top honors at 71st DGA awards
  • Awards Season

Cuarón’s ‘Roma’ takes top honors at 71st DGA awards

By Reel 360 Feb 4, 2019
The winners of the Directors Guild of America Outstanding Directorial Achievement Awards for 2018 were announced last Saturday during the 71st Annual DGA Awards. Alfonso Cuarón...
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Watch Christina Applegate bicker with rude M&M’s
  • Super Bowl

Watch Christina Applegate bicker with rude M&M’s

by Reel 360 Feb 2, 2019
M&M’s is back in the big game. Last year it was Danny Devito. This time they have pulled in Emmy award-winning actress, Christina Applegate - of Anchorman and Married With...
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Karlie Kloss “kodes” for 5th Wix Super Bowl spot
  • Super Bowl

Karlie Kloss “kodes” for 5th Wix Super Bowl spot

By Reel 360 Feb 2, 2019
Popular website building platform site, Wix.com will return to the Super Bowl on Sunday, February 3, marking it the fifth year in a row that the company has advertised during th...
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Chunky Mint Mobile spot is so not right
  • Super Bowl

Chunky Mint Mobile spot is so not right

By Reel 360 Feb 2, 2019
The Reel 360 Team might puke. Three-year-old wireless company, Mint Mobile will air an ad during America's largest marketing event, Super Bowl LIII on CBS, created by its in-...
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Jason Bateman goes down in Hyundai Super Bowl spot
  • Super Bowl

Jason Bateman goes down in Hyundai Super Bowl spot

By Reel 360 Feb 2, 2019
The Super Bowl is tomorrow and the Reel 360 Team is still checking out many of the spots that will happen in between downs this year. From Innocean USA comes Hyundai's humoro...
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Steve Carrell is better than “Okaaay” in epic Pepsi spot
  • Super Bowl

Steve Carrell is better than “Okaaay” in epic Pepsi spot

By Reel 360 Feb 2, 2019
The Reel 360 team has fond memories of many a celebrity-driven Pepsi Super Bowl spot. Remember Cindy? Britney? Beyonce? We won't talk about Michael. No. Now we can add ...
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Questions arise in Jussie Smollett’s alleged attack

Questions arise in Jussie Smollett’s alleged attack

By Reel 360 Feb 1, 2019
Area detectives and now the FBI continue to investigate the attack on the Empire actor Early Tuesday morning, Empire actor Jussie Smollett was attacked by what has...
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Ahead of Super Bowl, here comes ‘Hobbs & Shaw’
  • Super Bowl

Ahead of Super Bowl, here comes ‘Hobbs & Shaw’

By Reel 360 Feb 1, 2019
Universal Pictures has finally unveiled the first teaser trailer for one of their biggest releases of 2019, Fast & Furious Presents: Hobbs & Shaw. The F&F spin-off, the new o...
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FCA blitzes big game spots for digital and social
  • Super Bowl

FCA blitzes big game spots for digital and social

By Reel 360 Feb 1, 2019
This year, instead of advertising on CBS for the Super Bowl, FCA US rolled out seven (Yes, seven) online videos this week as part of its "Big Game Blitz" strategy. The final...
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‘Empire’ star Jussie Smollett beaten by MAGA supporters
  • BREAKING NEWS

‘Empire’ star Jussie Smollett beaten by MAGA supporters

by Reel 360 Jan 29, 2019
Details suggest victim was targeted by racist and homophobic attackers during 2 a.m. assault CNN is reporting that Empire star Jussie Smollett was viciously attacked ...
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Five workplace trends impacting creative teams
  • REEL PR WIRE

Five workplace trends impacting creative teams

By Reel 360 Jan 28, 2019
From technological developments to shifting working dynamics, there's no question that today's creative teams are challenged by constant and accelerating change, new research su...
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Yellow Tail returns to Big Game with happy campaign
  • Super Bowl

Yellow Tail returns to Big Game with happy campaign

By Reel 360 Jan 28, 2019
The Super Bowl is just days away and now, just like multiple Tom Brady passes, we are getting a flood of spots from the brands planning to air that Sunday. Some are clear tou...
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Get ready for 53 hours live streaming of the Tostitos bowl
  • Super Bowl

Get ready for 53 hours live streaming of the Tostitos bowl

By Reel 360 Jan 28, 2019
Move over Yule log. There is now a bowl of Tostitos. Not to eat, but to watch... get eaten... and refilled... and eaten. You get the idea. Yes, this is the first-ever #Tos...
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Stella Artois brings back “The Dude” & Carrie Bradshaw
  • Super Bowl

Stella Artois brings back “The Dude” & Carrie Bradshaw

By Reel 360 Jan 28, 2019
For fans of The Big Lebowski and Sex and the City it's time to cheers each other -- Stella Artois is bringing back The Dude and Carrie Bradshaw this Super Bowl Sunday. But t...
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‘Black Panther’ stuns at 25th annual SAG Awards
  • Awards Season

‘Black Panther’ stuns at 25th annual SAG Awards

By Reel 360 Jan 28, 2019
The REEL 360 team did not see this coming. Marvel's superhero hit, Black Panther, beat out favorites A Star is Born, Bohemian Rhapsody, BlacKkKlansman, and even Crazy Rich Asian...
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