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Columnist: Reel 360

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AFX Creative adds VFX to GM’s Dr. Evil Super Bowl spot
  • PRODUCTION CENTRAL

AFX Creative adds VFX to GM’s Dr. Evil Super Bowl spot

Feb 17, 2022
The villainous mastermind with the indelible iron pinkie and cheeky smirk returns in General Motors’ Super Bowl LVI campaign, which brings the infamous Dr. Evil from the clas...
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Harbor to build complete post-production studio in London
  • Post

Harbor to build complete post-production studio in London

By Reel 360 Feb 17, 2022
Harbor has broken ground on building a complete post-production studio spread across three floors in the Turnmill building in London’s Farringdon. The studio will offer ...
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RBL Spotlight: Littie Brown, President/Co-owner SpeedPro Studios
  • The Reel Black List

RBL Spotlight: Littie Brown, President/Co-owner SpeedPro Studios

By Little Brown Feb 17, 2022
Editor’s Note: “The Reel Black List” is our annual spotlight of brothers and sisters in the worlds of advertising, film, TV, music, radio and media who are maki...
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McCann hires Pete Johnson as EVP, ECD
  • REEL MOVES/NEW YORK

McCann hires Pete Johnson as EVP, ECD

By Reel 360 Feb 17, 2022
McCann today announced that Pete Johnson, an award-winning creative director, will join its New York office as EVP, Global Executive Creative Director. He will work hand-in-han...
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Oscars will go with three hosts for 94th event
  • Academy Awards

Oscars will go with three hosts for 94th event

By Reel 360 Feb 15, 2022
Regina Hall, Amy Schumer and Wanda Sykes will host the 94th Oscars, show producer Will Packer announced today.  This will be the first time hosting the ceremony for each o...
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Ghostbusters producer and director, Ivan Reitman passes at age 75
  • In memoriam

Ghostbusters producer and director, Ivan Reitman passes at age 75

By Reel 360 Feb 15, 2022
Academy Award nominee and producer and director of huge films such as Ghostbusters, Animal House, and the 1979 Bill Murray cult classic Meatballs, Ivan Reitman passed away peac...
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FTX & Larry David lead in crypto comedy in Super Bowl debut
  • Super Bowl

FTX & Larry David lead in crypto comedy in Super Bowl debut

By Reel 360 Feb 14, 2022
On a mission to grow the digital currency ecosystem, FTX's 60-second spot runs at the skepticism facing its category with Larry David as its "anti-sponsor."  The debut repre...
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Return to Middle Earth with Super Bowl trailer for Lord of the Rings
  • Super Bowl

Return to Middle Earth with Super Bowl trailer for Lord of the Rings

By Reel 360 Feb 14, 2022
Tolkien fans, pop culture fans, and football fans alike paused during the third quarter of Super Bowl LVI on Sunday when Amazon Studios transported them on a long-awaited journ...
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Every strange and amazing Disney+ reveal in the Big Game
  • Super Bowl

Every strange and amazing Disney+ reveal in the Big Game

By Reel 360 Feb 14, 2022
Disney+ debuted a new spot during Sunday’s Big Game where Awkwafina (Crazy Rich Asians, Shang-Chi and the Legend of the Ten Rings) shared that the streamer has the greatest m...
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Keeping up with the Joneses and Jonases in Toyota Tundra Super Bowl ad
  • Super Bowl

Keeping up with the Joneses and Jonases in Toyota Tundra Super Bowl ad

By Reel 360 Feb 14, 2022
The stars align in Toyota’s second Big Game ad, “The Joneses,” as Tommy Lee Jones, Leslie Jones, Rashida Jones and Nick Jonas try to keep up alongside the biggest star of...
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Pringles fan gets stuck and finds love in Super Bowl spot
  • Super Bowl

Pringles fan gets stuck and finds love in Super Bowl spot

By Reel 360 Feb 14, 2022
Pringles is delivering ingenious humor and game-day snacking inspiration with the release of its fifth consecutive spot, breaking its silence on a real fan phenomenon. Proving...
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Havas CCOs weigh in on Super Bowl spots
  • Super Bowl

Havas CCOs weigh in on Super Bowl spots

By Dan Lucey and Myra Nussbaum Feb 14, 2022
From Arnold Schwarzenegger as Zeus to getting stuck into Pringles, Havas' Dan Lucey and Myra Nussbaum share their thoughts with Reel 360 on Super Bowl 2022's creative efforts. ...
More »
Chevrolet Silverado EV goes all in on Sopranos for Super Bowl
  • Super Bowl

Chevrolet Silverado EV goes all in on Sopranos for Super Bowl

By Reel 360 Feb 12, 2022
The first-ever Chevy Silverado EV made its commercial debut during the big game in “New Generation,” a modernized version of the opening sequence from the classic show The ...
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Bob Saget’s cause of death revealed
  • In memoriam

Bob Saget’s cause of death revealed

By Reel 360 Feb 11, 2022
A month after Full House and Fuller House patriarch Bob Saget was found unresponsive and deceased at the Ritz-Carlton in Orlando, Florida his official cause of death has been r...
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Kia’s Robo Dogmented Reality kicks off to help increase shelter adoption
  • Super Bowl

Kia’s Robo Dogmented Reality kicks off to help increase shelter adoption

Feb 11, 2022
Following the launch of Kia’s big game ad “Robo Dog,” featuring an adorable robotic dog and its electric companion, Kia’s all-electric EV6, the brand kicked off its fi...
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Doja Cat breaks free from Clown College in Taco Bell’s Super Bowl ad
  • Super Bowl

Doja Cat breaks free from Clown College in Taco Bell’s Super Bowl ad

By Reel 360 Feb 11, 2022
You likely saw a cryptic emoji tweet from global superstar, Doja Cat, which sparked speculation online as to what it could mean. You may have even seen that Doja Cat ...
More »
Intuit QuickBooks unveils brands first-ever spot for Big Game
  • Super Bowl

Intuit QuickBooks unveils brands first-ever spot for Big Game

By Reel 360 Feb 11, 2022
During the biggest football game of the season on February 13, Intuit QuickBooks will unveil a 30-second ad – the first-ever commercial for The Big Game dedicated to the...
More »
Idris Elba gets ‘Lit’ for Booking.com’s Super Bowl spot
  • Super Bowl

Idris Elba gets ‘Lit’ for Booking.com’s Super Bowl spot

By Reel 360 Feb 11, 2022
Booking.com, the digital travel leader that makes it easier for everyone to experience the world, has never claimed to be 'flashy, sexy or lit', but focuses on being really gre...
More »
Gwyneth Paltrow tries to eat her vagina candle in Uber Eats Super Bowl spot
  • Super Bowl

Gwyneth Paltrow tries to eat her vagina candle in Uber Eats Super Bowl spot

By Reel 360 Feb 11, 2022
Nearly three million consumers order essentials beyond food delivery each month through Uber Eats. That’s why in Special US’ second-ever Super Bowl campaign, Uber is bettin...
More »
Dietz & Watson offers “Emotional Support Dogs” for Super Bowl losers
  • Super Bowl

Dietz & Watson offers “Emotional Support Dogs” for Super Bowl losers

By Reel 360 Feb 11, 2022
Losing hurts. As Philly and Chicago fans, the Reel 360 team understands all too well. And there’s nothing quite like the anguish of football fans on Super Bowl Sunday when...
More »

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