NatureSweet has introduced a new crew of brand mascots, the Teamatoes, in “Taste All the Good,” the first campaign from the company’s recently appointed creative agency of record, 270B.
The digital campaign establishes a new creative direction for NatureSweet by pairing the brand’s emphasis on flavor with its larger purpose and the people behind its products.
“The Teamatoes are more than characters. They’re an expression of who NatureSweet is: full of flavor, full of joy, and rooted in the people behind every pod,” said Tobianne Paul, acting president and chief marketing officer at NatureSweet. “This campaign brings our brand to life in a fresh, memorable way and invites people to experience the fun, personality, and goodness that have always been at the heart of NatureSweet.”
At the center of the campaign is “The Life of the Party,” a 30-second spot set during a social gathering where guests snack on NatureSweet tomatoes. Throughout the scene, the animated Teamatoes enthusiastically guide partygoers toward the food and help ensure each guest finds the perfect bite.
The spot closes with the label on a NatureSweet pod revealing the associate behind the product, reinforcing the campaign’s promise to show “all the good”—both the tomatoes and the people who help bring them to consumers. Watch below:
A shorter spot, “Sweeter Snacking,” extends the campaign across additional digital and social placements.
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Designed to be easily understood across audiences and adaptable across platforms, the Teamatoes are intended to build brand recognition through their recurring personalities and playful presence.
“Behind every creative spot is months of insight, creativity, and collaboration,” said Travis Laveault, director of omnichannel and digital marketing at NatureSweet. “We’re excited to bring this campaign to audiences and thank everyone who helped make it happen, especially our agency partners at 270B.”
From packaging to 3D personalities
The Teamatoes first appeared on NatureSweet packaging earlier in 2026. For the new campaign, 270B expanded the characters into fully realized 3D personalities capable of interacting naturally within live-action footage.
The development process included multiple rounds of 360-degree character turntables, lighting, shading, color development and animation to translate the original 2D designs into three-dimensional characters.
During production, clay Teamato stand-ins were placed on set to establish blocking, framing and eyelines before the final visual effects were added.
Production company Republic led the shoot, with the creative, production, editorial and visual effects teams working together to integrate the animated characters into the live-action environments.
The campaign highlights a variety of snacking occasions while showcasing NatureSweet’s signature pod packaging, including its portability and easy-open design.
Extending the campaign online
The “Taste All the Good” landing page expands the campaign beyond the spots by introducing the individual Teamatoes, highlighting NatureSweet’s product portfolio and offering recipes and serving ideas.
Visitors can also interact with the characters through “Reveal the Good,” a game that challenges users to locate the Teamatoes within a series of illustrated scenes. Featured recipes connect users to NatureSweet’s social content and demonstrate additional uses for the brand’s products.
The campaign launched across digital platforms in select designated market areas.
CREDITS:
BRAND: NatureSweet
AGENCY: 270 B
- Kristian Bottini, CEO
- Chantal Sagnes, Managing Director
- Lynn Bossange, Creative Director
- Maddie Page, Account Director
- Linda Jackson, Executive Producer
- Chris Stroup, Senior Art Director
- Shawna Dyer, Senior Copywriter
- Lucas Henrique, Tech Lead
PRODUCTION/POST COMPANY: Republic
- Andrew Ryan Shepherd, Director/DP
- Zack Santagate, Camera Operator
- Stephanie Saathoff, 1st AC
- Jason Sherman, Gaffer
- Dave Dollar, Key Grip
- Michelle Bond, Production Designer
- Natalie Mathis, Food Stylist
- Hannah Handshy, Hair & Makeup
- Aaron Holloway, Location Manager
- Brian Hwang, Executive Producer
- Jay Breaux, Line Producer
- Sarah Mead, Production Supervisor
- Dean Pelton, Sr. Editor
- Amy Aitken, Executive Producer
- Jason Vigue, VFX, Lighting, Texturing
- Spencer Clarkson, Assistant Editor
- Alex Parker, 3D Animation
- Greg Carlson, Sound Design & Mix
- Nick Mueth, Color & Compositing
