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Columnist: Reel 360

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Fat Tire brews beer from climate-ravaged future
  • Reel Portland

Fat Tire brews beer from climate-ravaged future

By Reel 360 Apr 22, 2021
This Earth Day, Fat Tire is releasing “Torched Earth Ale,” a beer made with smoke-tainted water and smokey malt to mimic the impact wildfires will have on water supply, the...
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AICP announces roster for 2021 Awards Committee
  • AICP

AICP announces roster for 2021 Awards Committee

By Reel 360 Apr 22, 2021
Our friends at AICP have announced the lineup for the 2021 AICP Awards Committee, the far-reaching group of industry veterans and experts tasked with promoting and marketing th...
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Rodgers Townsend adds Nelson as VP, Director Media
  • REEL ST. LOUIS

Rodgers Townsend adds Nelson as VP, Director Media

By Reel 360 Apr 22, 2021
St. Louis based full-service advertising agency Rodgers Townsend is expanding its capabilities as an integrated, holistic agency with the addition of a Director of Media p...
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R/GA names Secor as Global Chief Financial Officer
  • REEL MOVES/NEW YORK

R/GA names Secor as Global Chief Financial Officer

By Reel 360 Apr 22, 2021
Tania Secor has been named by R/GA as the agency's Global Chief Financial Officer. The former CFO at Reprise Digital will start on May 3 and report to Global Chief Executive ...
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Levi’s wants you to “buy better, wear longer”
  • REEL SAN FRANCISCO

Levi’s wants you to “buy better, wear longer”

By Reel 360 Apr 22, 2021
Levi's has launched a new spring campaign — "Buy Better, Wear Longer" — that raises awareness and speaks to the brand's shared responsibility on the environmental impacts o...
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Omnicom sees slight First Quarter increase in U.S.
  • REEL BUSINESS

Omnicom sees slight First Quarter increase in U.S.

By Reel 360 Apr 21, 2021
Omnicom Group Inc. (NYSE: OMC) announced net income - Omnicom Group Inc. for the first quarter of 2021 of $287.8 million as compared to $258.1 million in the first quarter...
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VMLY&R retains Navy for five more years
  • Reel Moves/Kansas City

VMLY&R retains Navy for five more years

By Reel 360 Apr 21, 2021
Following a competitive review that kicked off in April 2020, America’s Navy has awarded a second consecutive five-year contract to WPP’s VMLY&R. The contract is valued...
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Kate Cox brings lyrical sense of style to Eleanor
  • REEL MOVES/LA

Kate Cox brings lyrical sense of style to Eleanor

By Reel 360 Apr 21, 2021
Kate Cox, whose sense of motion and movement and her ability to create human drama wordlessly has graced noteworthy spots, music videos and short films, has joined the director...
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USPS discovers new routes with McCann
  • REEL NEW YORK

USPS discovers new routes with McCann

By Reel 360 Apr 21, 2021
Business is changing. The United States Postal Service (USPS) is changing with it, so we can serve businesses and their customers right when they need it. The Postal Servic...
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Josh Baze joins Public Label as EVP of Strategy

Josh Baze joins Public Label as EVP of Strategy

By Reel 360 Apr 21, 2021
Creative and integrated marketing agency Public Label has announced the appointment of Josh Baze, who joins the agency as EVP of Strategy. Reporting to CEO Brian ...
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Derek Chauvin found guilty on all three counts
  • Legal

Derek Chauvin found guilty on all three counts

By Reel 360 Apr 20, 2021
After only deliberating for ten hours, the diverse 12-member Minneapolis jury found former police officer Derek Michael Chauvin guilty on three charges in the death of George F...
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Perry Fair named 2021 AMP Awards Chair
  • Advertising Awards

Perry Fair named 2021 AMP Awards Chair

By Reel 360 Apr 20, 2021
Perry Fair, who’s done everything from run ad agencies to lead brands to jamming in a jazz band, has been tapped as the Show Chair for the 2021 AMP Awards for Music & Sou...
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Bold Orange acquires Three Deep Marketing
  • REEL MOVES/MINNEAPOLIS

Bold Orange acquires Three Deep Marketing

By Reel 360 Apr 20, 2021
Today, Bold Orange Company (BOCO) announced that they have acquired the digital agency, Three Deep Marketing. Bold Orange Company was founded in 2017 and is a customer experien...
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Cousin Itt, Felix Silla pases at 84
  • In memoriam

Cousin Itt, Felix Silla pases at 84

By Reel 360 Apr 20, 2021
The original 1960’s Addams Family lost their beloved, gibberish speaking, exceptionally hairy Cousin Itt. Felix Silla passed on April 16, 2021 from pancreatic cancer at age 8...
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Durable Goods signs director Katharina Baron
  • REEL MOVES/LA

Durable Goods signs director Katharina Baron

By Reel 360 Apr 20, 2021
Venice, CA-based production company Durable Goods has signed director Katharina Baron for her first U.S. commercial representation. Baron’s careful eye for art design and exp...
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Director Simon McQuoid on the world of Mortal Kombat
  • The Craft

Director Simon McQuoid on the world of Mortal Kombat

By Reel 360 Apr 20, 2021
That dragon marking... it’s an invitation to fight for something known as Mortal Kombat. In Mortal Kombat, the visceral, high-octane global phenomenon is catapulted to the sc...
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Chicago 7, Palm Springs top ACE Eddie Awards
  • Awards Season

Chicago 7, Palm Springs top ACE Eddie Awards

By Reel 360 Apr 19, 2021
Editor Alan Baumgarten's The Trial of the Chicago 7 topped the dramatic feature editing category of American Cinema Editors's 71st ACE Eddie Awards, while Palm Spring...
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Camera Eats First bites dust when it comes to Popeyes
  • REEL MIAMI

Camera Eats First bites dust when it comes to Popeyes

By Reel 360 Apr 19, 2021
Heard of Camera Eats First? It's a phrase used to describe the popular social media trend of taking a photo of your food before taking a bite, so you can post your beautiful In...
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Leaders Acho, Pham are in new Lexus drivers seats
  • REEL DALLAS

Leaders Acho, Pham are in new Lexus drivers seats

By Reel 360 Apr 19, 2021
In a new marketing campaign breaking today, Lexus presents the human side of its brand and automotive technology, as expressed in the automaker's flagship sedan, the 2021 Lexus...
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BBH New York formally unveils new leadership trio
  • REEL MOVES/NEW YORK

BBH New York formally unveils new leadership trio

By Reel 360 Apr 19, 2021
Groundbreaking creativity has always been at the core of BBH New York, and today it unveils its complete leadership team. The agency officially welcomes BBH NY President Amani...
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