Today, Bold Orange Company (BOCO) announced that they have acquired the digital agency, Three Deep Marketing. Bold Orange Company was founded in 2017 and is a customer experience agency with depth in helping brands with their go-to-market strategy, content, UX/UI, loyalty and CRM.
With the procurement of Three Deep, they will be adding capabilities in performance marketing, digital media and Salesforce Marketing Cloud implementation, resulting in them having the most robust end-to-end customer experience offering in the Midwest.
RELATED: Great Clips NHL campaign is “legendhairy”
Murphy adds, “At Bold Orange we feel it’s imperative to help a client with their strategy, content, media, and MarTech optimization. Tools and technology, if done right, can deliver the right content at the right time. Many agencies focus on one or the other – content or technology. Our goal is to create incredible content that is also delivered through the right channel at the most relevant time to drive bottom line impact for brands.”
In a year where Forrester estimates 49,000 advertising jobs were lost globally, Bold Orange grew its employee base in 2020 by 100% thanks in a large part to the addition of 10 new clients and the industry shift in demand for stronger customer experiences and strategies to improve the capture of first-party data.
Bold Orange has a vast array of clients including Polaris, Anytime Fitness, SPS Commerce and eBay. With the addition of Three Deep Marketing’s roster, that will expand to include Behr, Red Wing Shoes, Electrolux and many others.
“Bold Orange has an incredible reputation for excellent client service and transforming customer experiences. They are the perfect fit for our performance marketing and technology capabilities,” said Dave Woodbeck, co-founder and President of Three Deep Marketing. “We’re excited to join Margaret and the Bold Orange team as we share the same level of passion for driving strong outcomes for our clients and an inspiring culture for our employees.”
Bold Orange Company was built on the belief that authentic human connections are the single most important driver of business and societal progress. Awarded Best Workplaces of 2020 by Inc. Magazine, the agency will now have over 75 employees with offices in both Minneapolis and St. Paul.
Margaret Murphy will continue in her role as CEO for the combined entity and Dave Woodbeck will join her management team as EVP, Managing Director.