Venice, CA-based production company Durable Goods has signed director Katharina Baron for her first U.S. commercial representation. Baron’s careful eye for art design and experience as a creative director result in a highly curated aspirational aesthetic in her work, balancing polished ambiance with emotional relatability.
She has directed and produced award-winning commercial and branded campaigns for such top clients as Mercedes, Volkswagen, Swarovski and CondéNast. With a wide range of experience across fashion, beauty, lifestyle and automotive, Baron’s directing is informed by avant-garde European sensibilities and a global perspective gleaned from her work across major international markets spanning London, Dubai, Shanghai and Milan, among numerous others.
“She is a global creative, she speaks five languages and can present a cohesive message for brands across all continents. She has run her own tech companies, she has created brand strategies across multiple platforms, she comes as a true creative asset to the clients, helping them define their messaging,” adds Wray.
“Rebecca and the entire team at Durable Goods are so dedicated to creating and maintaining a collaborative creative atmosphere, so it really feels like family for me as a director,” notes Baron. “Her vision for fostering community within the industry has been inspiring to witness, especially during these times of physical isolation. I couldn’t be more excited to join this talented team!”
Los Angeles-based Baron graduated from CELSA Sorbonne and FU Berlin with an MBA. Storytelling has been a throughline in her career, though it has seen a variety of manifestations, with her first professional gig as a fashion and television journalist reporting on the most prestigious and exclusive international events and interviewing lauded leaders in fashion including Karl Lagerfeld and Anna Wintour.
She organically transitioned into video work for the brands she was reporting on, producing and directing fashion films and branded content for a wide range of clients. This led to work on documentaries for French TV, later shifting to fashion, automotive and lifestyle genres.
Her background as an actress, producer, creative director and director provides a holistic perspective on the production process, resulting in work that connects true human emotion with core brand goals. Upcoming work includes a project for Vogue and a conscious beauty brand.