Tech Archives

Tech

Invisible North expands Sui’s Brand World into hyper gaming

By Reel 360 Oct 2, 2024

Invisible North has developed a boundary-pushing multi-platform campaign for the release of SuiPlay0X1, a first-of-its-kind handheld gaming console with web3 capabilities. This...

Tech

Simian elevates Thumbnail curation in media library

By Reel 360 Nov 17, 2023

Global production asset management platform, Simian, has unveiled its latest feature, "Opposable Thumbs," in the Media Library. This innovative addition empowers producers and...

Tech

Robosen Robotics’ AI-integrated product shows

By Reel 360 Aug 22, 2023

Finally, we have Transformers irl! Robosen Robotics took the spotlight on August 17, 2023, at NeueHouse in Hollywood, California. The event marked a unique convergence of cutt...

Tech

PRG, Levitation 29, Surrey NanoSystems bring Vantablack to live entertainment

By Reel 360 Sep 10, 2021

Production Resources Group LLC, (PRG) Levitation 29 and Surrey NanoSystems announce today that they are partnering to bring Vantablack super-black coatings and coated products ...

Tech

Simian launches V.5 for media sharing, collabs

By Reel 360 Oct 26, 2020

Industry-leading video sharing and collaboration service, Simian, has unveiled Simian 5, the latest evolution in media sharing. Used by advertisers, agencies, media companie...

Tech

ARRI introduces four new Signature Zooms lenses

By Reel 360 Sep 24, 2020

Responding to market requests for high-quality zoom lenses to match and accompany the Signature Primes, ARRI has announced four new Signature Zooms designed for universal usage...

Tech

USAF awards VR training contract to Street Smarts VR

By Reel 360 Jul 27, 2020

Street Smarts VR, whose virtual reality (VR) training platform is used across U.S. military and law enforcement organizations, announced today a contract with U.S. Air Force Gl...

Tech

Turning love of ‘Star Wars’ into a functioning vacuum

By The Geek May 24, 2020

God bless you Matthew Scott Hunter. Since Bud Light is bringing back its "Real Men of Genius" campaign, may we nominate Hunter for this? This real genius has combined his desir...

Tech

Report: ‘Social Distancing’ leads to cyber affairs

By Reel 360 May 1, 2020

During the past few months, Reel 360 and our sister publication, Reel Chicago, have reported many stories on those affected, and unfortunately laid off, in the film and advert...

Tech

Apple Maps releases data trends tool to track COVID-19

By Reel 360 Apr 15, 2020

Apple has released a mobility data trends tool from Apple Maps to support the impactful work happening around the globe to mitigate the spread of COVID-19. This mobility data m...

Tech

Portal boots Oscar ad breaks for female-directed films

By Reel 360 Feb 6, 2020

In 92 years of The Academy Awards, only five women have been nominated for Best Director. Only one has ever won an Oscar. And even though it's 2020, and more women have made cr...

Tech

Warner Bros embraces AI to greenlight future films

By Reel 360 Jan 13, 2020

We are one step closer to Skynet or in Warner Bros' case, The Matrix. You know it's their property and all. Despite coming in a distant second to the juggernaut known as Disney...

Tech

Hohem unveils 1st lightweight Smartphone gimbal

By Reel 360 Jan 11, 2020

During the 2020 Consumer Electronics Show (CES) in Las Vegas, Hohem Technology drew great attention of multiple buyers, journalists and third parties to its innovative and all-...

Tech

Sony is boundless in technology campaign

By Reel 360 Jan 10, 2020

Sony Corporation has unveiled "Boundless by Sony," a new digital brand campaign across multiple social media channels. This campaign is part of an ongoing strategy to highlight...

Tech

Avid S1 brings mixing speed software integration home

By Reel 360 Dec 13, 2019

Avid® today announced the availability of the Avid S1 audio control surface designed for music mixing, audio post and video production artists. Priced at $1,295 USD M...

Tech

The new Motorola razr calls for closer look

By Colin Costello Nov 15, 2019

Kids, once upon a time, and that was a time a looooooong 11 years ago, there was no smart phone. We cool kids had something called the Motorola razr. It was gloriously thin, fit...

Tech

HBO makes it rain squid in New York for ‘Watchmen’

By Reel 360 Oct 28, 2019

Last weekend, HBO debuted the new DC series, Watchmen to fairly spectacular ratings. Now, in anticipation of one of their biggest shows of the year, the cable network made a ma...

Tech

Musicians want facial recognition tech banned

By Reel 360 Sep 11, 2019

Welcome to the worlds of Enemy of the State, Minority Report and Total Recall. Author Philip K. Dick may have known what laid ahead for us as a society. Facial recognition tech...

Tech

Media Burn turns up the heat with new Cinedeck ZX

By Daniel Patton Sep 5, 2017

Chicago-based video conversion and archiving company Media Burn substantially increased its output capabilities with the recent addition of a Cinedeck ZX. Recognized around the...