Uber has introduced a new advertising campaign featuring Lou Reed’s Perfect Day and the Beatles’ I Want to Hold Your Hand to promote its services during the upcoming Paris Olympics.
This in-house campaign presents a fresh tagline, “On Our Way,” highlighting Uber’s commitment to delivering food and transportation conveniently.
The campaign employs a classic montage style, pairing the iconic tracks with scenes that convey a sense of community and accessibility. The campaign’s sing-along simplicity and reassuring message emphasize that Uber’s services are readily available, providing comfort and convenience in our chaotic world. Watch below:
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A notable feature of the new ad is the “chime-y” sonic exclamation point at the end, marking Uber’s first auditory identifier. This sound will soon be integrated into the Uber app, website, and social media channels, offering a unique auditory branding element to enhance user recognition and engagement.
Uber’s new creative depicts the joy and delight that we all get when we see a ride is en route or a delivery is on the way. The feeling of someone showing up for you is widely universal and uniquely human – especially at a time when people are more isolated than ever before, it feels good to know that someone is on their way.
The new commercial debuted during the coverage of the Olympics opening ceremony, aiming to capture a wide audience and align the brand with the global excitement of the Olympic Games.
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