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Baskin-Robbins reBRands itself
  • REEL BUSINESS

Baskin-Robbins reBRands itself

By Reel 360 Apr 12, 2022
Made your bed? That’s a reason to celebrate. Put on pants with actual buttons? There’s another! Legendary ice cream brand, Baskin-Robbins is celebrating the happiness ice c...
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WarnerMedia and Discovery close merger
  • REEL BUSINESS

WarnerMedia and Discovery close merger

By Reel 360 Apr 8, 2022
Today Discovery, Inc. and AT&T Inc. announced that they have closed their transaction to combine the WarnerMedia business with Discovery. The combination creates a pow...
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Havas Group opens first virtual village in Metaverse
  • REEL BUSINESS

Havas Group opens first virtual village in Metaverse

By Reel 360 Feb 23, 2022
Havas Group, physically present in over 100 countries with 68 Villages, now owns a plot of virtual land in The Sandbox video game where it plans to inaugurate its first virtual...
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Victoria’s Secret goes to the Cloud
  • REEL BUSINESS

Victoria’s Secret goes to the Cloud

By Reel 360 Feb 17, 2022
Victoria's Secret today announced the debut of Love Cloud, a new collection of bras and panties centered around all-day comfort. A first-of-its-kind campaign for the brand...
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Thor and Passing star Tessa Thompson is new face of Armani
  • REEL BUSINESS

Thor and Passing star Tessa Thompson is new face of Armani

By Reel 360 Jan 21, 2022
Armani Beauty is has announced American actress Tessa Thompson as the newest face. Thompson will feature in both the campaigns for the iconic Lumi...
More »
Microsoft shocks gaming world with purchase of Activision
  • REEL BUSINESS

Microsoft shocks gaming world with purchase of Activision

By Reel 360 Jan 18, 2022
With three billion people actively playing games today and fueled by a new generation steeped in the joys of interactive entertainment, gaming is now the largest and fastest-gr...
More »
Black mortgage applicants are denied 84% more often than whites
  • REEL BUSINESS

Black mortgage applicants are denied 84% more often than whites

By Reel 360 Jan 14, 2022
The Black homeownership rate that ticked up before the pandemic has again begun to fall, spurred by a widening mortgage approval gap between Black and white applicants. A ...
More »
Bank of America to lower overdraft fees
  • REEL BUSINESS

Bank of America to lower overdraft fees

By Reel 360 Jan 11, 2022
Bank of America today announced significant changes to its overdraft services, including plans to eliminate non-sufficient funds (NSF) fees beginning in February, and to reduce...
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She Runs It: BIPOC industry growth drops from 13% to 5%
  • REEL BUSINESS

She Runs It: BIPOC industry growth drops from 13% to 5%

By Reel 360 Dec 2, 2021
Today, She Runs It released its 4th annual #Inclusive100 report on the state of inclusion and diversity across marketing, media and tech. The report is the industry's first D...
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New NFT marketplace Sombra Network launches
  • REEL BUSINESS

New NFT marketplace Sombra Network launches

By Reel 360 Dec 1, 2021
Sombra Network is here, and it promises to create a new playing field for NFT creators, buyers, collectors and sponsors. Located at www.sombra.app, the new marketplace is ...
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Justice League teams up with Biden Administration to battle COVID
  • REEL BUSINESS

Justice League teams up with Biden Administration to battle COVID

By Reel 360 Nov 16, 2021
DC’s iconic Justice League members, including Batman, Superman, Wonder Woman and more, will be supporting childhood COVID-19 vaccination as part of an ongoing collaboration b...
More »
New microsite upgrade provides users with powerful presentation tools
  • REEL BUSINESS

New microsite upgrade provides users with powerful presentation tools

By Reel 360 Oct 20, 2021
Simian, the industry-leading production asset management service used by advertisers, agencies, production houses, post studios and music providers, has unveiled a significant...
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Superman will no longer fight for Truth, Justice and the American Way
  • REEL BUSINESS

Superman will no longer fight for Truth, Justice and the American Way

By Reel 360 Oct 18, 2021
After nearly 80 years, Superman will no longer fight for “truth, justice and the American way.” Instead, the Man of Steel will soon become The Man of Tomorrow. With a no...
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Meet The People launches as alternative to large holding companies
  • REEL BUSINESS

Meet The People launches as alternative to large holding companies

By Reel 360 Oct 18, 2021
Meet The People is bringing a fresh approach to how holding companies operate in the advertising industry and they’re starting it in North America, seeking to deploy $150MM ...
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AT&T named as major backer of conspiracy network OAN
  • REEL BUSINESS

AT&T named as major backer of conspiracy network OAN

By Reel 360 Oct 7, 2021
AT&T, which is the parent company of CNN, has now been revealed as a major backer of One America News Network (OAN), an extreme right-wing media news outlet. The network...
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Oh Cluck! Burger King to test New Impossible Nuggets
  • REEL BUSINESS

Oh Cluck! Burger King to test New Impossible Nuggets

By Reel 360 Oct 6, 2021
You come to Burger King to have it your way – whether that’s the iconic flame-grilled Whopper, the hand-breaded Ch’King sandwich, or one of the exciting new innovations o...
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WarnerMedia donates more than $400K in face mask proceeds to UNICEF
  • REEL BUSINESS

WarnerMedia donates more than $400K in face mask proceeds to UNICEF

By Reel 360 Sep 30, 2021
Today WarnerMedia announced it will donate more than $400,000 in proceeds generated from sales of branded face masks featuring DC, Wizarding World, Looney Tunes and other iconi...
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Ida: AB delivering nearly 400,000 cans of emergency drinking water
  • REEL BUSINESS

Ida: AB delivering nearly 400,000 cans of emergency drinking water

Sep 3, 2021
At the request of the American Red Cross, Anheuser-Busch is delivering more than seven truckloads - nearly 400,000 cans – of emergency drinking water to local communities in&...
More »
Burger King expands Royal Perks Loyalty Program
  • REEL BUSINESS

Burger King expands Royal Perks Loyalty Program

By Reel 360 Sep 2, 2021
When Burger King started testing Royal Perks at the beginning of the year, the brand had one goal – re-think typical loyalty programs by rooting its rewards in what guests ...
More »
1 in 3 Americans worry about job security this Labor Day
  • REEL BUSINESS

1 in 3 Americans worry about job security this Labor Day

By Reel 360 Aug 30, 2021
Although the U.S. has largely reopened and a significant portion of the population is vaccinated, as Labor Day nears the national unemployment rate is still far higher than it ...
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