Constant Contact is making its biggest brand statement in years with the launch of “Great Needs Great,” a national campaign that repositions the company from an email marketing platform to an AI-powered growth partner for small businesses.
Created by TBWA\Chiat\Day LA, the integrated campaign spans television, streaming audio, digital video and social media, showcasing how the company’s AI tools help entrepreneurs go from a simple prompt to fully realized marketing campaigns across email and social channels.
The campaign reflects Constant Contact’s broader evolution as artificial intelligence rapidly reshapes small business marketing.
According to the company, AI adoption among U.S. small businesses has grown from 26% in 2023 to 87% in 2026. At the same time, 84% of consumers say they have better shopping experiences with small businesses, underscoring the opportunity for entrepreneurs to increase their visibility through smarter marketing.
“Small business owners have trusted Constant Contact to help them get seen by their customers,” said Frank Vella, CEO of Constant Contact. “‘Great Needs Great’ is our vision for what comes next. We’re a partner that turns what a business does best into marketing that actually reaches people and helps them grow.”
At the center of the campaign is the promise of taking businesses from “prompt to progress.” Instead of building campaigns from scratch, users simply describe what they need, and Constant Contact’s AI generates branded email and social content, complete with design, copy, and distribution recommendations.
The platform’s AI capabilities include generating email campaigns in seconds, recommending send times based on billions of previous campaigns, creating personalized social media plans, segmenting audiences from simple prompts and providing guidance through an integrated AI assistant. Watch below:
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“For years, people have known us as the email company. This is us saying we’re something bigger now,” said Evelyn Borgatta, Senior Brand Director at Constant Contact. “The hard part was never the tools. It was the blank screen, the guesswork and the hours small business owners don’t have.”
Constant Contact says businesses using AI-powered marketing tools have reported stronger campaign performance, while internal data shows its AI can reduce email production time by as much as 23%.
Rolling out nationally this month, “Great Needs Great” will appear across linear and streaming television, YouTube, Spotify, Pandora, SiriusXM and paid social platforms.
CREDITS:
BRAND: Constant Contact
AGENCY: TBWA\Chiat\Day
