Chipotle Mexican Grill today announced it is teaming up with skating legend and brand superfan Tony Hawk to offer his go-to Chipotle order exclusively on the Chipotle app and Chipotle.com.
Starting today, the first 2,000 fans who order the Tony Hawk Burrito, made with brown rice, black beans, chicken, tomatillo-red chili salsa, cheese and guac, will get access to the Tony Hawk’s™ Pro Skater™ 1 and 2 Warehouse Demo for PlayStation 4, Xbox One, or PC.
ALSO READ: First All-Female Driving Team AWD launches
On August 14 at 11am PT/2pm ET, the launch will culminate in a 2-hour live stream from Chipotle’s Twitch page (www.twitch.tv/chipotle) featuring Tony Hawk, fellow skateboarder Jagger Eaton and actor Finn Wolfhard playing the Tony Hawk’s Pro Skater 1 and 2 Warehouse Demo. The trio will give out up to 5,000 free burritos to viewers throughout the stream.
“This first of its kind menu integration gives our fans a chance to eat like the greatest skater of all time and get access to the demo for one of the summer’s most anticipated video game releases,” said Chris Brandt, Chief Marketing Officer. “Real athletes need real food, and Chipotle is excited to continue being a part of Tony’s training routine whether it’s competing at the skatepark or in a video game.”
Tony Hawk has been a Chipotle celebrity card holder, an exclusive membership tier afforded to famous friends of the brand that grant recipients free meals and catering, since 2013. Tony Hawk’s Pro Skater 1 and 2 is a remaster of the first two games in the Tony Hawk’s™ Pro Skater™ franchise: Tony Hawk’s Pro Skater (1999) and Tony Hawk’s Pro Skater 2 (2000). The game will feature never-before-seen tricks as well as Create-A-Skater, Create-A-Park and online multiplayer modes.
“Chipotle burritos are a favorite way to refuel after long skate sessions,” said Tony Hawk. “It’s a blast to see the enthusiasm for Chipotle, skating and video games continue to grow and inspire a new generation. Whether you’re a veteran THPS player or new to the game, Tony Hawk’s Pro Skater 1 and 2 has something for everyone.”
Since launching its channel earlier this year, Chipotle has amassed more than 27,000 followers on Twitch. Finales for the Chipotle Challenger Series, the brand’s marquee esports tournament that allows amateur gamers to compete against gaming stars and celebrities, have been live-streamed from Chipotle’s Twitch, along with exclusive musical performances.
The first 2,000 account holders to order the Tony Hawk Burrito on the Chipotle mobile app or at order.chipotle.com will receive a code to the e-mail associated with the account, allowing the recipient to access a demo version of the re-launch of the Tony Hawk’s Pro Skater 1 and 2 video game, ESRB rated T for Teen.
SOURCE: Chipotle
