AT&T merges WarnerMedia with Discovery in $43B deal

In a move that will rival media giants Disney and Netflix, AT&T Inc. and Discovery, Inc. today announced a definitive agreement to combine WarnerMedia’s premium entertainment, sports and news assets with Discovery’s leading nonfiction and international entertainment and sports businesses to create a premier, standalone global entertainment company. The “pure play” content company will own … Continue reading “AT&T merges WarnerMedia with Discovery in $43B deal”

AT&T builds connections in new campaign

Today, AT&T launches a new campaign for the 2021 Masters, highlighting the brand’s core mission: creating stronger human connections.  As communications technology has advanced, connection has become ever more pervasive, complex and impressive. We often think about this progress literally, new technical achievements, network benchmarks and more. But the “Connections” campaign seeks to humanize why AT&T makes its network faster, more reliable, and more secure, to … Continue reading “AT&T builds connections in new campaign”

Lily is back for March Madness for AT&T

AT&T’s MVP Lily is bringing her marquee charm to a suite of new March Madness-themed spots set to air throughout the tournament, with the first to air starting this weekend during Selection Sunday on CBS.  Just like a coach or an analyst breaks down the game, Lily is great at breaking down our products and … Continue reading “Lily is back for March Madness for AT&T”

A little love goes a long way in new AT&T holiday spot

AT&T, with help from LeBron James, is sharing a little love as we all close out a trying 2020 and look forward to the New Year with hope. The new creative, from our friends at BBDO, LA, features peeps from all walks of life coming together singing the 1969 David Ruffin hit Put a Little … Continue reading “A little love goes a long way in new AT&T holiday spot”

AT&T and Lily return in first 5G campaign from BBDO

AT&T is releasing its first ad celebrating nationwide 5G, starring its beloved spokes-character Lily! Since Lily’s return to AT&T in May, she is back for the third installment of the latest series of ads featuring Milana Vayntrub as an AT&T employee. This time, Lily is shown back in an AT&T store and making a big deal about … Continue reading “AT&T and Lily return in first 5G campaign from BBDO”

WarnerMedia & AT&T create $250k fund for Atlanta Arts

WarnerMedia, an AT&T company, announced the establishment of a COVID-19 relief fund that will provide Atlanta-based artistic and cultural institutions with resources needed to elevate storytelling and continue creating during these challenging times. WarnerMedia and AT&T created the $250,000 relief fund with a special focus on small-to-medium arts and cultural institutions in Atlanta. “We believe … Continue reading “WarnerMedia & AT&T create $250k fund for Atlanta Arts”

Lily’s back… at home in two new AT&T spots

Today, AT&T launches a new campaign – remaining empathetic to the current reality – while lightening the mood with a dose of charm via beloved spokes-character Lily.  YES, that Lily. ‘Member her? From 2013-2017 and in more than 40 spots, AT&T store manager Lily assisted customers in-store. Audiences were crushing on her for a bit. And for … Continue reading “Lily’s back… at home in two new AT&T spots”

Tribeca, IMAX & AT&T launch Summer drive-in series

Tribeca Drive-In series is the first-of-its-kind curated program of movies, music and more coming to drive-in theatres and exclusive venues across the country, beginning in June. Tribeca Enterprises today announced a partnership with IMAX and AT&T to unveil “Tribeca Drive-In,” an all-new drive-in entertainment series that will take place this summer at drive-in theatres and … Continue reading “Tribeca, IMAX & AT&T launch Summer drive-in series”

Stankey replaces Stephenson as AT&T CEO

After serving 13 years as AT&T’s Chairman and CEO, Randall Stephenson, 60, will retire as CEO but will serve as Executive Chairman of the Board of Directors until January 2021 to ensure a smooth leadership transition. The AT&T Inc. Board has elected AT&T President and Chief Operating Officer John Stankey as CEO effective July 1, 2020, … Continue reading “Stankey replaces Stephenson as AT&T CEO”

AT&T and Time Warner close $85.4 billion merger

Well, we are one step closer to one company to rule them all. Sorry, that line was meant for Disney, Comcast and Fox. But it is appropriate here as well. AT&T and Time Warner have closed their $85.4 billion merger, just two days after receiving regulatory approval from a judge, the telecom company announced on … Continue reading “AT&T and Time Warner close $85.4 billion merger”

Digital Kitchen brings ‘Westworld’ to Chicago AT&T stores

Fans Get Close to the Action in Chicago, San Francisco and Boston “Everything in this world is magic, except for the magician.” — Dr. Ford The line uttered by Anthony Hopkins’ Dr. Ford in Westworld’s first season speaks to the power of illusion and belief and the blurred lines between realities within HBO‘s runaway hit … Continue reading “Digital Kitchen brings ‘Westworld’ to Chicago AT&T stores”

HBO Max announces price and programming

A Game of Thrones prequel. DC Universe movie premieres. 10,000 hours of programming. And Friends. For $14.99 a month. Today, WarnerMedia today unveiled significant new details about its HBO Max direct-to-consumer strategy, revealing a comprehensive offering of programming options for every audience, product features and functionality, and its go-to-market plans. Launching in May of 2020, … Continue reading “HBO Max announces price and programming”

The Director Brothers join forces with Bullitt

From this pic, The Reel 360 team is getting a Jay and Silent Bob vibe. Branded production company Bullitt has announced the addition of The Director Brothers to its diverse roster of talent. Otherwise known as Ryan McNeely and Josh Martin, The Director Brothers are Funny or Die veterans who have worked with high-profile comedy … Continue reading “The Director Brothers join forces with Bullitt”

Stephen Jess joins Cut+Run

Noted Editor Stephen Jess has joined Cut+Run. His gift for uncovering authentic human moments shines through in his projects for Google, AT&T, Subaru, and American Express. “Stephen combines outstanding talent, genuine warmth, and wisdom in his everyday interactions and his work,” says Cut+Run Partner Jon Grover. “We are proud of the community we’ve built here … Continue reading “Stephen Jess joins Cut+Run”

AICP announces Community Award and Shortlists

Wieden + Kennedy, Apple and MJZ lead Shortlist nominations. Matt Miller, President and CEO of AICP, today announced the first-ever “Community Award,” to be presented during AICP Week in June. The Community Award is an unfiltered way to give the entire industry the ability to voice its opinion on the favorite spot of the year. … Continue reading “AICP announces Community Award and Shortlists”

Nike celebrates Tiger Woods in a crazy way

By now, we all know that on April 14 Tiger Woods defied the odds in Augusta, Georgia. Where it was generally thought that the one-time golf superstar was washed up, Woods proved the naysayers wrong by winning his fifth Masters Tournament, the first since 2005. To put that into a personal perspective for me – … Continue reading “Nike celebrates Tiger Woods in a crazy way”

Apple reveals new streaming service

Winfrey, Spielberg, Aniston, Witherspoon, Spencer, Abrams, Momoa, Shyamalan, Jon M. Chu are all coming – to Apple TV+. Yesterday, the Cupertino giant revealed the name of their new subscription service which will become the new home for the world’s most creative storytellers featuring exclusive original shows, movies and documentaries, coming this fall. Apple TV+ will … Continue reading “Apple reveals new streaming service”

72andSunny, Adobe wants you to PDF “Like a boss”

We’ve all known for years that so many c-suite decisions and agreements happen on somewhere in between the first hole and the 19th hole on a golf course. Apparently, so does Adobe and AOR 72&Sunny. During the Golf Channel’s broadcast of AT&T Pebble Beach Pro-Am, Adobe will debut an experiential TV spot to promote its … Continue reading “72andSunny, Adobe wants you to PDF “Like a boss””

The Reel Black List: Kevin Miles, Storyteller

“The work I have always been most proud of, is that which supports, promotes and improves the human condition.” North Carolina-based Kevin Miles has worked as a writer and creative director for, and with, some of the top ad agencies in the world, both on staff and as a freelancer. They include multicultural shops such … Continue reading “The Reel Black List: Kevin Miles, Storyteller”

BBDO NY & McCann NY lead One Show shortlist

BBDO New York, McCann New York and Droga5 have the most work on the early deadline shortlist for The One Show 2019 awards, according to The One Club for Creativity. US agencies and brands have 334 shortlisted entries, the most of any country. BBDO New York leads the way with 113 shortlisted entries, including 19 … Continue reading “BBDO NY & McCann NY lead One Show shortlist”