The TV category is fragmenting more every day (40 streaming services, 100 passwords, strange links on the internet to watch the game, etc.)… not exactly an entertaining way to get entertainment. This new campaign shows DirecTV is the antidote to the category nonsense. Launching last week, TBWA\Chiat\Day LA is pitting Dallas Cowboys quarterback Dak Prescott … Continue reading “It’s Dak Prescott v. Real Housewives for DirecTV”
DIRECTV has launch its GOATbusters national ad campaign featuring baseball legends Alex Rodriguez, David Ortiz, Ken Griffey Jr. and Randy Johnson, highlighting the company’s streaming product, DIRECTV STREAM. Created and developed by TBWA\Chiat\Day Los Angeles, the foursome comes together to combat supernatural forces and other would-be foes through the 2022 MLB season, just like the … Continue reading “DirecTV launches streaming service with the GOATbusters”
The One Club for Creativity has announced the prestigious list of global creative leaders from around the world who will serve as judges for The One Show 2022. Nearly 400 top creatives from 48 countries will judge The One Show this year. A sampling of the diverse, gender-balanced jury includes: Doug Alves, design lead, Airbnb San Francisco, Design Daniel Barak, … Continue reading “One Club announces Diverse Juries for 2022”
AT&T’s MVP Lily is bringing her marquee charm to a suite of new March Madness-themed spots set to air throughout the tournament, with the first to air starting this weekend during Selection Sunday on CBS. Just like a coach or an analyst breaks down the game, Lily is great at breaking down our products and … Continue reading “Lily is back for March Madness for AT&T”
It’s almost over. Dear 2020, the Reel 360 team must not-so-politely ask you to get the f*ck out of our collective lives. Don’t pout. Don’t be insulted. We endured you for 365 days. We even reported on what you had to offer which wasn’t much. Now it’s time for you to go. When we sat … Continue reading “2020 in Review: The Biggest Stories of the Year”
AT&T, with help from LeBron James, is sharing a little love as we all close out a trying 2020 and look forward to the New Year with hope. The new creative, from our friends at BBDO, LA, features peeps from all walks of life coming together singing the 1969 David Ruffin hit Put a Little … Continue reading “A little love goes a long way in new AT&T holiday spot”
Day One of the virtual American Film Market is in the books and the market kicked off with A Conversation with Mark Gill, President & CEO, Solstice Studios. Moderated by Anthony D’Alessandro, Managing Editor, Deadline, two explored the future state of the industry; predictions of how independent film, the marketplace, and audience consumption will change, especially due to a … Continue reading “AFM Day One: The Future of Film with Mark Gill”
AT&T is releasing its first ad celebrating nationwide 5G, starring its beloved spokes-character Lily! Since Lily’s return to AT&T in May, she is back for the third installment of the latest series of ads featuring Milana Vayntrub as an AT&T employee. This time, Lily is shown back in an AT&T store and making a big deal about … Continue reading “AT&T and Lily return in first 5G campaign from BBDO”
ADCOLOR announced the nominees and honorees for the 14th Annual ADCOLOR Awards. Since 2007, the awards have highlighted and honored the achievements of diverse communities in the advertising, marketing, PR, media and entertainment industries. They recognize those who go above and beyond to make a difference and embody the organization’s call to “Rise Up, Reach Back.” … Continue reading “ADCOLOR announces noms for 14th annual awards”
Today, AT&T launches a new campaign – remaining empathetic to the current reality – while lightening the mood with a dose of charm via beloved spokes-character Lily. YES, that Lily. ‘Member her? From 2013-2017 and in more than 40 spots, AT&T store manager Lily assisted customers in-store. Audiences were crushing on her for a bit. And for … Continue reading “Lily’s back… at home in two new AT&T spots”
Many of us have been there – it’s called the talk. “I think we should see other people.” According to AgencySpy, that conversation happened between McDonald’s and AOR We Are Unlimited. However, it seems like it was planned. The agency which was formed by Omnicom in 2017 after DDB bested Leo Burnett in a creative … Continue reading “We Are Unlimited no longer a “dedicated” McD’s agency”
Contract rumored to be worth $4 billion over next 10 years Look alive, maggots… err, Chicago. DDB Chicago has landed the lucrative United States Army as an account. According to Ad Age, the Chicago-based agency will spin off a new dedicated shop much like it did for McDonald’s with We Are Unlimited. Sources say, the … Continue reading “Ten-Hut! DDB Chicago lands The Army as an account”
The Escape Pod promotes Celia Jones to Chief Executive Officer Celia Jones has been promoted to Chief Executive Officer at The Escape Pod. Jones, who joined the Chicago-based independent agency as Brand Director in June 2016, will concentrate on growth, integrated capabilities, new revenue, and recruitment. She will report to Norm Bilow, Co-founder and Managing … Continue reading “Escape Pod, Cutters, Periscope: hires and promotions”
The Escape Pod Group announced today that that it has named veteran marketing executive Celia Jones as Brand Director.
In this role, she will be responsible for amplifying the agency brand and managing PR and marketing initiatives across the group’s three partner agencies: The Escape Pod, digital agency ORA Interactive, and experiential agency OutCold.
Interpublic Group has announced that Kristen Cavallo, CEO of The Martin Agency, has been promoted to global CEO of MullenLowe Group. She will also continue in her role as CEO at The Martin Agency. As Kristen assumes the global CEO role at MullenLowe Group, she will continue to report to Alex Leikikh, who remains chairman, MullenLowe … Continue reading “Kristen Cavallo rises to Global CEO, MullenLowe”
Framestore Pictures director Murray Butler channels the power of ancient Greek god of the sea, Poseidon, for a new spot showcasing Kohler’s innovative digital shower capabilities with Statement shower sprays and Anthem digital control systems. Teaming up with Kohler’s internal creative team, the spot features epic visuals, stellar performances, and seamless product integration to showcase … Continue reading “Poseidon goes on adventure for Kohler”
It seems the MCU might actually be getting some competition in the near future. According to The Hollywood Reporter, Warner Bros. Discovery is in negotiations with executive-turned-producer Dan Lin to take over as the Kevin Feige of DC Studios. Since the merger between WarnerMedia and Discovery, David Zaslav, the current President and CEO of Warner … Continue reading “Will Dan Lin become DC’s Kevin Feige?”
HBO made history Sunday night when the hotly anticipated Game of Thrones prequel, House of the Dragon premiered on HBO and HBO Max. The premiere drew 9.986 million viewers across linear and HBO Max platforms in the U.S. Sunday night, the largest audience for any new original series in the history of HBO. The premiere also … Continue reading “House of the Dragon premiere crashes HBO Max app”
Academy award-nominated and Primetime Emmy Award-winning iconic actor and star of Goodfellas, Ray Liotta has passed away at age 67. Deadline first reported that the actor died quietly in his sleep in the Dominican Republic, where he was shooting the film Dangerous Waters. No foul play is suspected. Raymond Allen Liotta was born in Newark, … Continue reading “Goodfellas star Ray Liotta dead at 67”
CBS this week announced its 2022-2023 primetime programming lineup of CBS Originals, featuring four new dramas, one alternative series, special event programming and 18 returning series. For 2021-2022, the Network finished #1 for the 14th straight season, winning 19 of the past 20 seasons. The four new series for fall are the dramas East New York, … Continue reading “UPFRONTS: Fire Country, Real Love Boat highlight CBS Fall sked”
