2020 AICP Next Awards Winners announced

(Badgers and Winters takes home 3 AICP Next Awards)

The 2020 AICP Next Awards debuted tonight during a special virtual premiere held online in the wake of social distancing initiatives driven by the COVID-19 pandemic. Tonight’s presentation is the first of three virtual celebrations that comprise AICP Week – which will also include premieres of the AICP Post Awards on June 17th and the AICP Show: The Art & Technique of the Commercial on June 18th.

Five campaigns were multiple winners in the 2020 Next Awards:

  • from Badger & Winters won in three categories: Next Experiential, Next Purpose Driven and Next Real Time Engagement.
  • created by 22squared and produced by m ss ng p eces, was a winner in Next Branded Content & Entertainment and Next Integrated Campaign.
  • created by UM and produced by Saville Productions, was a winner in Next Branded Content and Next Purpose Driven.
  • created and produced by GSD&M, won in Next Social and Next Real Time Engagement.
  • created by 72andSunny and also produced by m ss ng p eces, won in Next Digital Experiences and Next Integrated Campaign.

It was a big night for the production company m ss ng p eces, which was represented on the Next Awards winners list five times; in addition to its work for Baskin-Robbins and Tinder, it also produced a winner in the Next Extended Reality category for Ally Bank titled “Grow Your Fortune,” created by Anomaly.

Tiffany Rolfe, EVP and US Chief Creative Officer for R/GA, served as this year’s AICP Next Awards Judging Chair – a role she will repeat in 2021, owing to the truncated judging process for this year’s competition, which omitted its in-person curatorial committee review in light of the ongoing pandemic.

As with the AICP Show, The AICP Next Awards honorees are preserved in The Museum of Modern Art’s Department of Film’s state of the art archives for future generations to study, and are available for use or exhibition by the museum’s curators. All individual works, and each year’s shows in their entirety, including this year’s winners, can be viewed exclusively at www.aicpawards.com, the AICP Awards Archive website.

The 2020 AICP Next Awards recognizes work in 13 categories: Branded Content & Entertainment, Creative Data, Digital Experiences, Experiential, Extended Reality, Influencer, Innovation, Integrated Campaign, Purpose Driven, Real Time Engagement, Social, Web Film, Under 15 Seconds and Web Film, Over 15 Seconds.


ALSO READ: AICP Week is set to go virtual this Tuesday


Online Panels

Prior to the premiere of the Next Awards, a series of online panel discussions focusing on key shortlisted entries across the three AICP Awards competitions, in which members of the client, agency and production teams offered insights into the honored work, were posted on the AICP web site and can be viewed here.

Next Awards winners “Scoops Ahoy: Operation Scoop Snoop,” “5B” and Apple’s “Daughter” are included in the series.

Cosmo Street created the opening sequence for the Next Awards virtual presentation, and Musicbed provided the music. The Jury President films, which introduced the winners in each category, were directed by Lance Oppenheim of m ss ng p eces and edited by Tony LaRocca of Cosmo Street. The AICP Awards sponsor reel, which plays at the start of each AICP Week virtual awards show, was created by Framestore, with music by Human.

Sponsors play an all-important role making AICP Week events possible. AICP Partners and Supporting Partners, who support all AICP events throughout the year, are CAPS – A Cast & Crew Company and Universal Studios (Partners); and Film Offices of The Hawaiian Islands; Musicbed + Filmsupply; Simian; Sony Pictures Studios; and The TEAM Companies (Supporting Partners).

A full roster of AICP Next Awards winners includes:

Next Branded Content & Entertainment

Johnson & Johnson “5B”

  • Director/Developer/Producer: Dan Krauss
  • Director/Developer: Paul Haggis
  • Producer/Developer: Rupert Maconick
  • Associate Producers: Chris Buzzini, Theresa Schwartzman

AGENCY: UM

  • Executive Producers: David Moore, Brett Henenberg, Craig Greiwe
  • Co-Executive Producers: Christopher Dillon, Jo Francis, Deborah Hoffman
  • Producers: Brendan Gaul, Jill Gorecki
  • Vice President, Corporate Equity: Sarah Colamarino, Johnson & Johnson
  • Senior Director of Corporate Equity: Andrea Higham, Johnson & Johnson
  • Global Connections Director: CP Robinson, Johnson & Johnson
  • Producer: Guru Gowrappan, Verizon Media Group
  • Producer: Hayley Pappas, RYOT Films

Baskin-Robbins “Scoops Ahoy: Operation Scoop Snoop”

PRODUCTION & DEVELOPMENT COMPANY: m ss ng p eces

  • Director/Developer: Mike Woods
  • Executive Producers: Ari Kuschnir, Kate Oppenheim, Brian Latt, Edward Grann, Dave Saltzman
  • Producer: Lawrence Lewis

AGENCY: 22squared

  • Agency Chief Creative Officer: Matt O’Rourke
  • Agency Group Creative Director: Curt Mueller
  • Agency Creative Team: Peter Kehr, Alex Lukacs, John Stapleton
  • Agency Head of Production: Chris Kyriakos
  • Agency Senior Producer: Chris Parke

Next Creative Data

Thorne “The Frontier Within”

Directors/Developers: Andy Thelander, Barney Steel, Michael Anthony

AGENCY: Droga5

  • Agency Creative Leadership: David Droga, Neil Heymann, Sally-Anne Dale
  • Agency Creative Directors: Juliana Cobb, Victor Monclus Gonzalez, Henry Kember
  • Agency Creative Team: Belen Marquez, Astrid Andujar, Dan Litzow
  • Agency Design Team: Nate Moore, Dan Pulito, Brian Moore
  • Agency Production Team: Justin Durazzo, Isabella Lebovitz, Aaron Matys
  • Agency Account Management Team: Alex Woods, Liz Federico, Jeff Whisper
  • Agency Strategy Team: Ben Brown, Kaveri Gautam, Anthony Khaykin

Febreze “The Most Undisruptive Radio Ads”

PRODUCTION/DEVELOPMENT COMPANY: Junto Sounds

  • Advertising Agency/Director/Developer: Grey Midwest
  • Agency Chief Creative Officers: Adam Kahn, Rodrigo Jatene
  • Agency Group Creative Director: Margaret Russo
  • Agency Associate Creative Directors: Chris Kowalak, Marissa Kramer
  • Agency Art Directors: Mark Van Patten, Mitch Beckman

Next Digital Experiences

New York Live Arts, Bill T. Jones, Google Creative Lab “Body, Movement, Language”

AGENCY/PRODUCTION COMPANY/DIRECTOR/DEVELOPER: Google Creative Lab

DEVELOPMENT COMPANIES: New York Live Arts, Flies Collective, Mixtape Club, Use All Five

Tinder “Swipe Night”

  • Director/Developer: Karena Evans
  • Executive Producers: Ari Kuschnir, Kate Oppenheim, Brian Latt, Edward Grann, Dave Saltzman

Producer: Fuliane Petikyan

AGENCY: 72andSunny

Agency Producer: Kate Morrison

Next Experiential

Santander “In Her Shoes”

PRODUCTION/DEVELOPMENT COMPANY: HELO

Director/Developer: Annie Saunders

AGENCY: Arnold Boston

Agency Executive Creative Director: James Bray

RAICES “#NoKidsInCages”

AGENCY /PRODUCTION COMPANY/DIRECTOR/DEVELOPER: Badger & Winters

Next Extended Reality

AT&T, Samsung “AT&T 5G Fan Experience”

PRODUCTION/DEVELOPMENT COMPANY: Nexus Studios

Director/Developer/Creative Director: Alex Jenkins

Head of XR & Interactive Arts: Luke Ritchie

Ally Bank “Grow Your Fortune”

PRODUCTION/DEVELOPMENT COMPANY: m ss ng p eces

Director/Developer: Mike Woods

AGENCY: Anomaly

John F. Kennedy Library & Museum “JFK Moonshot”

PRODUCTION COMPANY/DIRECTOR/DEVELOPER: UNIT9

Director/Developer: John F. Kennedy Library & Museum

AGENCY/DIRECTOR/DEVELOPER/SOCIAL MEDIA TEAM: Digitas

Next Influencer

Planned Parenthood “Roo High School”

Advertising Agency/Production/Development Company: R/GA

Kentucky Fried Chicken “Virtual Influencer Colonel Sanders”

PRODUCTION/DEVELOPMENT COMPANY: Generic Versatility Inc.

Director/Developer: Nick DenBoer

Agency Executive Creative Directors/Directors/Developers: Jason Bagley, Eric Baldwin

Agency Creative Directors/Directors/Developers: Jarrod Higgins, Freddie Powell

AGENCY: Wieden+Kennedy

Next Innovation

Daughters of the Evolution “Lessons in Herstory”

Production/Development Company: GS&P Labs, GS&P Design

Directors/Developers: Troy Lumpkin, August Bjornberg

AGENCY: Goodby Silverstein & Partners

Ayax TOYOTA “The Hy Project”

AGENCY/PRODUCTION/DEVELOPMENT COMPANY: The Electric Factory

Director/Developer: Piter Moreira, Niko Films

Next Integrated Campaign

Baskin-Robbins “Scoops Ahoy: Operation Scoop Snoop”

PRODUCTION/DEVELOPMENT COMPANY: m ss ng p eces

Director/Developer: Mike Woods

AGENCY: 22squared

Tinder “Swipe Night”

PRODUCTION/DEVELOPMENT COMPANY: m ss ng p eces

Director/Developer: Karena Evans

AGENCY: 72andSunny

Agency Producer: Kate Morrison

Next Purpose Driven

RAICES “#NoKidsInCages”

AGENCY /PRODUCTION COMPANY/DIRECTOR/DEVELOPER: Badger & Winters

Johnson & Johnson “5B”

PRODUCTION/DEVELOPMENT COMPANIES: Saville Productions, UM Studios

Director/Developer/Producer: Dan Krauss

Director/Developer: Paul Haggis

AGENCY: UM

Next Real Time Engagement

Popeyes Louisiana Kitchen “Popeyes Chicken Wars”

AGENCY/PRODUCTION COMPANY/DEVELOPMENT COMPANY: GSD&M

RAICES “#NoKidsInCages”

AGENCY /PRODUCTION COMPANY/DIRECTOR/DEVELOPER: Badger & Winters

Next Social

March For Our Lives “Generation Lockdown”

PRODUCTION/DEVELOPMENT COMPANY: Hungry Man

Director/Developer: Bryan Buckley

AGENCY: McCann New York

EDIT: NO6

Popeyes Louisiana Kitchen “Popeyes Chicken Wars”

AGENCY: GSD&M

Next Web Film, Under 15 Seconds

Hulu “No Ads”

PRODUCTION/DEVELOPMENT COMPANY: MJZ

Director/Developer: Craig Gillespie

Advertising Agency: Big Family Table

Mars Petcare “No One Quite Like a Dog”

PRODUCTION/DEVELOPMENT COMPANY: O Positive

Director/Developer: Ken Herzog

Editor: Pamela Petruski

EDIT: Mackcut

AGENCY: BBDO New York

Next Web Film, Over 15 Seconds

Apple “Daughter”

PRODUCTION/DEVELOPMENT COMPANY: brother

Director/Developer: Theodore Melfi

Editor: Giovanni Messner

Editing Company: brother

AGENCY: TBWA\Media Arts Lab Shanghai

Guinness “Liberty Fields”

Production/Development Company: Stink Films

Director/Developer: Mackenzie Sheppard

AGENCY: AMV BBDO


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Sponsoring the full complement of AICP Awards virtual presentations are ABK + Bogart’s Spirits, Aspen Travel, AwardCore, Bikini Lists, City National Bank, Color Lab, Cosmo Street Editorial, Cutters Studios, Flavor, Framestore, Global Production Network, Hello World Communications, Human, International Digital Centre, Inc., Island Film Group, Istros Media Corporation, Kane Kessler, Kodak Film, Little Black Book, LVLY, m ss ng p eces, PSP Production Portugal, Spain & Malta, Red Studios Hollywood, RNDM ORDR, SHOOT Magazine | SHOOTonline, Source | SHOTS | Slate, S’well, SyncFloor, Taylor & Taylor Associates Inc., Tendril, The Roots Production Service, Warner Brothers Studios and Yessian.

SOURCE: AICP

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