REEL WOMEN: GSD&M Creative Director Leigh Browne

Leigh Browne is a Creative Director at GSD&M in Austin, Texas, and also teaches Copywriting at The University of Texas.  In 2019, she and her partner were named to AdWeek’s Creative 100. And in 2021, they were part of the team that won the Grand Effie for helping Popeye’s Chicken Sandwich break the internet. Their … Continue reading “REEL WOMEN: GSD&M Creative Director Leigh Browne”

GSD&M, Scholar launch Space Force campaign

On May 6, in Arlington, Virginia, the leaders of the U.S. Space Force unveiled a :30 ad titled “Purpose,” citing it as the centerpiece of the exciting new military branch’s continued evolution. Conceived by GSD&M, the far-reaching integrated marketing campaign added a second :30 spot on May 28 – this one titled “Make History.” Both … Continue reading “GSD&M, Scholar launch Space Force campaign”

GSD&M, Periscope, Zimmerman reduce staffs

Two more Omnicom shops and an independent are the latest agencies who have been impacted by COVID-19 and forced to layoff or furlough staff and make salary cuts. Austin-based GSD&M has reportedly moved ahead with company reductions across the agency. It joins BBDO and DDB which also made recent changes. “We are adjusting our business … Continue reading “GSD&M, Periscope, Zimmerman reduce staffs”

New Dodge spot from GSD&M celebrates frontliners

As part of the One World: Together At Home which was globally televised last Saturday to support frontline health care workers and the World Health Organization, FCA premiered a new commercial for Dodge. The 30-second video, “Strength,” created by GSD&M, aired during the two-hour TV special as part of the globally televised and streamed event in support … Continue reading “New Dodge spot from GSD&M celebrates frontliners”

GSD&M’s Jay Russell is new Chairperson for AMP Awards

Jay Russell, Chief Creative Officer of Austin, TX-based GSD&M, has been named Chairperson for the 2020 AMP Awards for Music & Sound. His appointment was announced by Elad Marish, Partner at Swell Music + Sound in San Francisco and President of the Association of Music Producers, which sponsors the AMP Awards. In his role as … Continue reading “GSD&M’s Jay Russell is new Chairperson for AMP Awards”

The Reel Black List: Kevin Miles, Storyteller

“The work I have always been most proud of, is that which supports, promotes and improves the human condition.” North Carolina-based Kevin Miles has worked as a writer and creative director for, and with, some of the top ad agencies in the world, both on staff and as a freelancer. They include multicultural shops such … Continue reading “The Reel Black List: Kevin Miles, Storyteller”

Haimes elevated to Engage’s Managing Director

TBWA announced today that Deb Haimes has been promoted to Managing Director of Engage, the Chicago-based global performance marketing agency within the TBWA Worldwide collective, specializing in SEO, SEM and data analytics. Haimes succeeds Lauren Neimcewicz in the role and will report to TBWA\Chiat\Day New York CEO Rob Schwartz, who oversees the business. “Engage is … Continue reading “Haimes elevated to Engage’s Managing Director”

DDB’s Mel Routhier: From Texas intern to Chicago leader

Last month, as reported in Reel Chicago, DDB Chicago promoted Melissa “Mel” Routhier to Executive Creative Director from State Farm Group Creative Director. After spending an hour talking to the former Texan, I can see why. Routhier is funny, inspiring, passionate, and engaging. Her work for State Farm — which includes the Following campaign that … Continue reading “DDB’s Mel Routhier: From Texas intern to Chicago leader”

WPP helps rebrand Walgreens pharmacy

Walgreens and WPP have are moving away from “the Corner of Happy and Healthy” for a new line — “Walgreens. Trusted since 1901.” The previous line was created by GSD&M, whom the pharmacy giant removed as AOR earlier this year. The rebranding effort is most likely in response to the escalating pharmacy wars. CVS recently … Continue reading “WPP helps rebrand Walgreens pharmacy”