
State Farm uses ‘Livin’ on a Prayer’ parody in Big Game ad
State Farm is opening Super Bowl LX by telling viewers to stop Livin’ on a Prayer and start taking their insurance a little more seriously. Created by TMA and directed

State Farm is opening Super Bowl LX by telling viewers to stop Livin’ on a Prayer and start taking their insurance a little more seriously. Created by TMA and directed

After sitting out last year’s Super Bowl due to the LA wildfires, State Farm is officially returning to the Big Game in 2026, and it is doing so with a

State Farm has withdrawn its planned commercial for Super Bowl LIX amid growing criticism following the devastating wildfires in Southern California. The fires have claimed an estimated 25 lives, destroyed

Covering Greatness is a new national television commercial released by State Farm, coinciding with the start of March Madness. The ad pays tribute to the extraordinary talent of Caitlin Clark,

Get ready to score big on laughs and savings as insurance titan State Farm kicks off its uproarious NFL campaign! This touchdown of a campaign, brought to life by our

The last time Jake from State Farm and Kansas City Chiefs Quarterback Patrick Mahomes teamed up, it was a personal confession session where Mahomes shared very personal information about his

Apache and Quinn Alvarez continue uplifting the Latinx community through color with three Spanish spots for State Farm, just in time to celebrate Hispanic Heritage Month. A Los Angeles native with

Football is back, thank god. As a Bears’ fan, I’m not thrilled that the Cheeseheads beat the them 10 – 3 last night during the NFL opener. But at least

Bloomington, IL-based State Farm, whose lead agency is DDB Chicago, has joined other Samantha Bee advertiser, Autotrader and have decided to suspend their sponsorship of Full Frontal with Samantha Bee

The Farmer’s Dog is partnering with Oprah Winfrey and The Oprah Podcast for a new custom mini-series focused on the emotional connection between dogs and their owners. Announced during National

Novartis is using one of the biggest stages in sports to tackle one of the most avoided conversations in men’s health, and it’s doing it with a wink, a wordplay-laced

Agency to lead strategy and creative for the historic shipyard, now reborn as a center for pioneering companies of new economy Congrats are in order for Ad Age’s Small Agency

There were a few bright Super Bowl spots this year, especially from brands that didn’t overcomplicate their ideas. The Claude ads were great. The idea was clear. The casting and

Super Bowl advertising has never been more complex or more sprawling than right now. With brands dropping extended cuts, teasers, and online exclusives long before kickoff, audiences often see the

Uber Eats has been slowly simmering a deliciously unhinged theory: what if football was never really about football at all, but a carefully orchestrated plan to sell food? From Matthew

A week after crushing it at the Grammys, Bad Bunny says excitement and nerves are keeping him up at night as he counts down to his Super Bowl halftime performance.

Amazon is leaning straight into modern AI anxiety for its Alexa+ Super Bowl spot, with Avenger, Chris Hemsworth, embodying every worst-case scenario we’ve all half-joked about, robots turning on us

When Rocket and Redfin step onto the Super Bowl stage for the first time together, they’re doing it with a familiar melody and a powerful sense of purpose. The companies

Uber Eats is heading back to the Super Bowl for the sixth straight year and it’s not changing the playbook. Instead, the brand is doubling down on one of its

TurboTax is leaning all the way into the emotional chaos of tax season with the first tease of its Super Bowl LX spot, starring two-time Academy Award winner Adrien Brody.