Kia unleashes most powerful midsize sedan in live stream

1+ Kia Motors America today is kicking off a multi-channel marketing campaign in support of the all-new 2021 K5. True to Kia Motors America (KMA) “Give It Everything” philosophy, the wide-reaching, real-time “K5 Live,” effort will reset expectations by placing Kia’s most powerful mid-size sedan in situations previously untouched in this traditionally conservative category.   The … Continue reading “Kia unleashes most powerful midsize sedan in live stream”

“Kia-ck ass” summer ‘The Features Film’ opens

2+ It’s been quite the year for movies or the lack of them. With Warner Bros’ Tenet being pushed back to an unnamed date and with chatter of theaters not reopening until mid-2021, audiences are in dire need of a good ol’ fashioned action blockbuster. Thank god for the creative team David&Goliath and Kia Motors … Continue reading ““Kia-ck ass” summer ‘The Features Film’ opens”

Kia’s new campaign has two words for you, “Road Trip!”

1+ Rooooad trip! Two favorite words to my ears and heart. Who doesn’t love just jumping into your car like, Batman and Robin from the old ’60s series, and just going somewhere? The destination doesn’t matter. It’s the journey that counts. Windows down, the summer breeze blowing through your hair… unless you’re bald. In the … Continue reading “Kia’s new campaign has two words for you, “Road Trip!””

Lay’s, David&Goliath look for some joygivers

1+ Lay’s is on a mission to find and celebrate people who are creating much-needed joy in their local communities – donating $50 to Feeding America for every social post using the hashtag to honor these #JoyGivers, with a contribution up to $1 million by July 12. (That adds up to 20,000 #JoyGivers across America!) To … Continue reading “Lay’s, David&Goliath look for some joygivers”

Kia’s ‘Good Program’ to donate $1m to homeless youth

2+ It’s always a bold choice for a brand to NOT show their brand in a new commercial. This is especially true when it comes to a car company – especially now when car sales, like everything else is flat. But that is what Kia and creative agency partner, David&Goliath have done in this Reel … Continue reading “Kia’s ‘Good Program’ to donate $1m to homeless youth”

Kia gets aspirational in “tough” Super Bowl spot

2+ What would you tell your younger self trying to make your way through the world? Maybe heap a little wisdom and encouragement on the kid you once were? For Josh Jacobs, who rose from homelessness in middle school to football stardom as an Oakland Raider, it is an inspiring message of hope and determination, that the … Continue reading “Kia gets aspirational in “tough” Super Bowl spot”

Kia releases Super Bowl teaser for 2021 Seltos SUV

1+ Yesterday, we reported on Kia’s use of the Super Bowl to bring awareness and to youth homeless under the #GiveitEverything . Now, we have a new teaser to talk about for the upcoming big game from creative partner, David&Goliath. The spot, introducing, the all-new Kia 2021 Seltos SUV, features a strong and determined young boy, no … Continue reading “Kia releases Super Bowl teaser for 2021 Seltos SUV”

The Mighty ‘Menutaur’ arrives at Jack in the Box

2+ Things are stacking up at Jack in the Box— and not just in burger patties! In the latest campaign by David&Goliath, Jack in the Box introduces the electric guitar- wielding, stack-rockin, mythical character Menutaur who’s the physical manifestation of Jack’s food- hacking spirit. The animated, super-buff Minotaur-stacked-on-Centaur partners with Jack Box to electrify Gen-Zers with a new … Continue reading “The Mighty ‘Menutaur’ arrives at Jack in the Box”

2019 Kia Sorento takes world’s shortest test drive

1+ The Reel 360 Team didn’t see this coming. In the newest spot for Kia Motors America, from creative agency David & Goliath, the agency asks us to ponder the question, “How many features of the 2019 Sorento can you showcase in just over 300 feet?” Their answer lies in the latest spot, directed by … Continue reading “2019 Kia Sorento takes world’s shortest test drive”

Kia Stinger GTS runs with wild horses in west Texas

2+ I don’t remember much about Super Bowl LIII, The Eagles weren’t playing and some team from New England won again, but I do remember the fab Kia spot from El Segundo’s David&Goliath. As a refresher, the story was about the largely unknown West Georgia town—West Point. The spot highlighted the builders and families of … Continue reading “Kia Stinger GTS runs with wild horses in west Texas”

Pro race car phenom teams with director Jake Scott in badass Kia campaign

3+ New national campaign for the all-new 2019 Kia Forte that demonstrates Kia’s challenger spirit. Stung with styling cues from the award-winning Stinger, the all-new 2019 Kia Forte is now arriving in showrooms and Kia Motors America is eschewing conventional car advertising and is pulling out all the stops to introduce its most sophisticated compact … Continue reading “Pro race car phenom teams with director Jake Scott in badass Kia campaign”

CA Lottery’s SuperLotto Plus campaign breathes new life into the ‘California Dream’

4+ Created by David&Goliath, “May the Best Dream Win” inspires Californians to believe that no dream is too big, too small or too out there. I’m a dreamer, that’s why I never felt completely at home in Philly, New York or Chicago. With no disrespect to my former homes, I always felt the west was … Continue reading “CA Lottery’s SuperLotto Plus campaign breathes new life into the ‘California Dream’”

Kids sell cars in Kia Motors Summer Sales campaign

2+ National Campaign Includes Seven Broadcast Spots and a Jimmy Kimmel Live! Segment Kia Motors America is taking a straightforward approach to the automotive Summer Sales season with a national integrated marketing campaign that states the obvious reason why consumers should consider Kia. Simply put, because Kia is “America’s Best Value.” But is it the … Continue reading “Kids sell cars in Kia Motors Summer Sales campaign”

Minnesota Twins “get crazy” with Prince and other news

6+ Twins make deal with estate to sell Prince merch Well, the Twins may have just gotten a little funkier. The MLB team just inked a deal with his Royal Badness’ estate that allows Target Field to sell Prince-branded merchandise year-round after the baseball team secured a deal with the singer’s estate.   The agreement … Continue reading “Minnesota Twins “get crazy” with Prince and other news”

David&Goliath launch new Universal Parks campaign

7+ I don’t know if I’m lucky or not that I live 10 minutes from Universal, Hollywood. You’re welcome stalkers. That said, I sure do love going to the theme park when my daughters are here during the summer and Christmas. Plus, who am I kidding? I’m a big kid. I love the rides and … Continue reading “David&Goliath launch new Universal Parks campaign”

Watch Martha Stewart take on Jack in the Box

8+ Sunday, I will be watching my beloved Eagles take on the hated Pats. And truth be told, I will be chowing down on a genuine cheese steak from Philly’s West in Westwood. However, if I wasn’t enjoying that meat that literally becomes one with the bread, I would certainly try Jack in the Box’s … Continue reading “Watch Martha Stewart take on Jack in the Box”

David&Goliath’s 9-mile “scroll” to an African school

9+ My daughters used to complain about having to get up a 5 a.m. to attend a high school that was two miles down the street. Compare their first world complaints to those of the children in the West African country of Sierra Leone who have to trek and survive a brutal 9-mile trail to … Continue reading “David&Goliath’s 9-mile “scroll” to an African school”