Inspiration unites in new Dickies campaign from Sid Lee

As part of Dickies’ commitment to championing the dignity of work, the global workwear brand has launched its first ever multimedia marketing campaign on a global scale. Dickies partnered with global creative agency Sid Lee to produce United by Inspiration, United by Dickies which will launch through a multi-platform marketing campaign that personifies makers. Building upon Dickies’ 2019 North American Yours … Continue reading “Inspiration unites in new Dickies campaign from Sid Lee”

Battery brings in creatives from 72andSunny, Sid Lee

Nearing one year since its acquisition by global communications company Havas, Battery Annex, a marketing, advertising and design agency founded to create advertising that’s as sought after as entertainment, today announced four senior hires as part of its recent growth. Three creative directors—Michelle Nam and Drea Schneider, both from 72andSunny, and Joe Sgro, formerly of RPA and DDB Chicago—join … Continue reading “Battery brings in creatives from 72andSunny, Sid Lee”

Sid Lee names Cam Levin U.S. CCO

Montreal-based Sid Lee has named Cam Levin as its chief creative officer of Sid Lee USA. He will be responsible for the company’s creative work in Seattle, New York and Los Angeles. Adweek was the first to break this story. According to the story, Levin, a 20-plus-year advertising vet was chosen for the role because … Continue reading “Sid Lee names Cam Levin U.S. CCO”

Fran Drescher elected President of National SAG-AFTRA

From The Nanny to the President. Fran Drescher and Joely Fisher have been chosen by SAG-AFTRA’s national membership to fill the respective roles of president and secretary-treasurer, two of the union’s highest-ranking offices. Their two-year terms began immediately upon the certification of the ballot count today.  A total of 122,154 ballots were mailed. Of the … Continue reading “Fran Drescher elected President of National SAG-AFTRA”

Wondros Collective Director Lee Farber’s PSA Campaign

Wondros Collective and Emmy Award-winning Director Lee Farber shot an extensive PSA campaign for Stand Up To Cancer® (SU2C) and Rally Health earlier this year. Entitled “Make The Healthy Call,” the new spots raise awareness for cancer prevention and screening. Launched this fall, but rolling out into 2021, the new campaign features celebrated sports casters … Continue reading “Wondros Collective Director Lee Farber’s PSA Campaign”

Inside Naya Rivera’s life prior to boating accident

This is simply tragic. Naya Rivera was preparing for a bright future with her son by her side prior to her tragic disappearance, multiple sources tell E! News. Authorities are still searching for the 33-year-old Glee actress, who was presumed dead on Thursday, July 9 in what’s being described by law enforcement as a drowning accident. One day prior, Rivera and … Continue reading “Inside Naya Rivera’s life prior to boating accident”

Comedy director Lee Farber joins Wondros Commercials

After joining Wondros in Fall 2019, Executive Producer Danielle Peretz has been on a mission — to expand the commercial/branded content division’s Directorial roster in a thoughtful way. “Our focus is on strong storytelling,” she notes, ”and finding Directors who can work across all genres and categories.”  One such filmmaker and storyteller is Emmy Award-winning … Continue reading “Comedy director Lee Farber joins Wondros Commercials”

Sidebar helps Hershey update a holiday classic

”Heartwarming the World” spreads holiday joy by allowing users to create and share customized versions of “We Wish You A Merry Christmas” Sidebar recently kicked off a Hershey campaign that adds more cowbell to Christmas. Created with help from Framestore and Another Country, Heartwarming the World transforms the legendary Hershey Bells TV commercial into a … Continue reading “Sidebar helps Hershey update a holiday classic”

BIPOC winners and finalists announced for Colorful

The One Club for Creativity has announced the four winners and 13 finalists for COLORFUL: A Prelude to Young Guns, a special grant program to help up-and-coming BIPOC creatives around the world advance their careers. This year’s grant winners, who receive a cash prize towards a professional dream project of their choosing and free entry to the Young … Continue reading “BIPOC winners and finalists announced for Colorful”

Senior Colorist Emiliano Serantoni joins Harbor

Harbor has tapped senior colorist, Emiliano Serantoni to complement its growing global talent roster, announced Harbor CEO, Zak Tucker, today. Hailing from Paris, France, Serantoni’s portfolio boasts extensive international campaigns for global brands including Apple, Nike, HP, Dior, Hermes, Orange, YSL, Jacquemus, Cartier and Burberry. His artistic sensibilities have earned him long-standing relationships with top … Continue reading “Senior Colorist Emiliano Serantoni joins Harbor”

Compadre welcomes Taylor Katai and Daphne Brunelle to strategy team

Creative marketing agency Compadre is scaling up its strategy team with the addition of Taylor Katai as Senior Director of Creative Strategy, and Daphne Brunelle as Brand Strategist. Katai and Brunelle are seasoned entertainment and brand marketers who bring both agency and client-side experience to their respective roles at Compadre, spanning television, film, media, and … Continue reading “Compadre welcomes Taylor Katai and Daphne Brunelle to strategy team”

Dos Equis pays tribute to old college football rivalries

Dos Equis and creative partner, Sid Lee, have unveiled a series of new television and digital commercials centred around the upcoming college football season. The new creative effort is a part of Dos Equis’ increasingly strong footprint in college football, which includes on-the-ground activations across the country, a game day sponsorship with FOX Sports, and … Continue reading “Dos Equis pays tribute to old college football rivalries”

Director Adrian Yu joins m ss ng p eces

Today, bicoastal production studio m ss ng p eces announced the addition of Adrian Yu to its directorial roster. Yu is a director, creative director, and new media artist who brings a multidisciplinary skillset to his projects. This marks his first commercial representation. Yu began his career interning at Sid Lee’s New York office while … Continue reading “Director Adrian Yu joins m ss ng p eces”

One Club calls on industry to sign paid internship pledge

The One Club for Creativity has advanced its commitment to creative activism by urging agencies, brands, ad schools and other organizations around the world to step up and help support workplace equity in the industry by signing its new Paid Internship Pledge. The initiative launches with a number of founding signees already on board: Cartwright, COLLINS, The Community, Design Army, Edelman, FCB Worldwide, Goodby … Continue reading “One Club calls on industry to sign paid internship pledge”

Cannes Lions announces 2021 Shortlist Jury

Cannes Lions has announced its jury line-up of global experts selected to shortlist world-class creative work and benchmark excellence this June.  The Lion-winning work will be announced, awarded and celebrated during Cannes Lions Live, a fully digital experience, running from 21-25 June 2021, which all LIONS members will receive complimentary access to.   The Cannes Lions … Continue reading “Cannes Lions announces 2021 Shortlist Jury”

Hush promotes Kristen DiCamillo to partner

Following the additions of Michael Burkin as Director of Growth and Karl Stewart as Talent and People Manager, experience design firm HUSH marks an exciting milestone with the promotion of Executive Producer Kristen DiCamillo to Partner — joining Founding Partners David Schwarz and Erik Karasyk. As the first new partner since the launch of the company nearly fifteen years ago, DiCamillo … Continue reading “Hush promotes Kristen DiCamillo to partner”

ADC awards cubes to Packaging, Design winners

Yesterday, a total of 38 Cube winners were announced in Packaging Design, Product Design and Typography on the third day of the week-long online ADC 99th Annual Awards, the world’s longest continually-running show celebrating excellence in craft and innovation in all forms of design and advertising. This year’s awards come during the third week of The One Club’s Creative Month 2020, an … Continue reading “ADC awards cubes to Packaging, Design winners”

SKYN condoms enlists porn stars to celebrate intimacy

One positive thing we can say about the lockdown which has occurred due to the coronavirus COVID-19 global pandemic – porn is up and the Reel 360 team is down. SKYN condoms has teamed up with award-winning agency Sid Lee Paris to launch a new social media marketing campaign that celebrates staying at home with … Continue reading “SKYN condoms enlists porn stars to celebrate intimacy”

H&R Block makes taxes less taxing when life’s complicated

Building on their ‘Get What’s Yours’ work, Sid Lee and H&R Block are shifting from people you shouldn’t trust with your taxes, to connecting with the experts you should, in their new ‘It’s Simple Even When It’s Complicated’ campaign. “For the last two tax seasons, we’ve worked with Sid Lee to show Canadians why filing … Continue reading “H&R Block makes taxes less taxing when life’s complicated”

Wondros names Danielle Peretz EP

Congrats are in order for Wondros’ Danielle Peretz as she has been named new Executive Producer of the company’s commercial/branded content division. Founder/CEO/Creative Director Jesse Dylan made the announcement today. Dylan, who oversees a directorial roster of himself, Henry Littlechild, Riess|Hill, Sean Thonson and Jeff Yeats, believes Peretz is the right choice to lead the … Continue reading “Wondros names Danielle Peretz EP”