ServiceNow’s new Willy Wonka campaign is sweet

Willy Wonka’s Chocolate Factory has a new secret ingredient: workflows from ServiceNow.  The leading enterprise tech company’s latest commercials dive into the tantalizing world of Roald Dahl’s Willy Wonka, the world’s most imaginative CEO. Not all consumers are familiar with enterprise technology, but it sure is shaping the way work gets done.  Although Wonka’s world is … Continue reading “ServiceNow’s new Willy Wonka campaign is sweet”

BBDO and ServiceNow launch holiday campaign

Just in time for the holidays, ServiceNow is launching its latest campaign, “Let’s workflow it,” featuring the “CEO of the North Pole” himself!“Let’s workflow it” is a call to action for C-suite everywhere to see what’s possible when digital workflows help simplify the complexities in their businesses. In 2020, businesses have faced significant challenges – from adapting to … Continue reading “BBDO and ServiceNow launch holiday campaign”

ServiceNow smoothly takes care of back to business

In line with the gradually rising trend of returning to the office, ServiceNow is one of the first to address companies facing uncharted territory and has positioned themselves as a strategic partner; helping to ease C-Suite anxieties about returning to the workplace by providing critical tools to help prepare organizations for a safe and confident … Continue reading “ServiceNow smoothly takes care of back to business”

ServiceNow, BBDO reinvent spot for new normal

Now, this is a pivot. Cloud-based platform ServiceNow which enables digital workflow, has with the help of creative agency partner, BBDO San Francisco, been able to adapt to COVID-19-induced #WFH and produce new commercial content while adhering to social distancing and overall health guidelines. The new TVC, both strategic and humorous, reflects how the company … Continue reading “ServiceNow, BBDO reinvent spot for new normal”

2021 in Review: The best ad campaigns

So, here we are at the end of another year. In 2021, we experienced more freedom from the pandemic during the spring and summer as cases lowered, but here we are, back in a kind of partial quarantine as the omicron variant spreads. While many businesses asked their teams to return to the office, advertising … Continue reading “2021 in Review: The best ad campaigns”

2021 in Review: The biggest stories of Reel 360

Some of the words which come to mind when describing 2021 include frustrating, maddening, wow (in a bad sense), terrifying, astounding, and wow again in a very good sense. When we left 2020 our outlook was hopeful. We knew this would be the year that we became vaccinated against an insidious Coronavirus disease that had … Continue reading “2021 in Review: The biggest stories of Reel 360”

BBDO announces leadership moves

BBDO San Francisco announced a new leadership team today in Kelly Johnson as Chief Executive Officer and Thiago Cruz as Chief Creative Officer. Johnson joins from her most recent post as President of 215 McCann, where she has spent the past eight years leading brands such as LinkedIn, Workday, Xbox, Minecraft, Hulu, Pandora and the SF Giants. Her experience … Continue reading “BBDO announces leadership moves”

Steve Carell is stressed Santa in Xfinity’s holiday film

This year, working from home has become the new norm, and the ability to stay connected virtually has allowed people to pull off new and inventive ways of achieving what was previously unimaginable. That is the ingenuity taking center stage in the Xfinity 2020 holiday campaign created by advertising agency Goodby Silverstein & Partners (GS&P). … Continue reading “Steve Carell is stressed Santa in Xfinity’s holiday film”

Energy Upgrade sheds light on Californian’s power

DDB San Francisco has released its latest campaign for Energy Upgrade California – an organization dedicated to bringing California together to meet the state’s energy goals. The Collectors film is a metaphor designed to draw attention to the abundance of clean energy California has to offer. That is, except during peak hours from 4-9pm where … Continue reading “Energy Upgrade sheds light on Californian’s power”

How to disappoint your family at Thanksgiving

The time of year has come. Everyone’s favorite awkward Holiday Season. You know, the whole “what have you accomplished since last Thanksgiving?” conversation. Some of us have been able to escape the annual Thanksgiving melee, due to COVID regulations, but some – myself included – will experience the hell, but only this time, virtually. Twitter … Continue reading “How to disappoint your family at Thanksgiving”

ArtClass welcomes Rebecca Niles as Executive Producer

Bicoastal production company ArtClass has hired Rebecca Niles as Executive Producer. She brings deep global production experience spanning advertising, branded content, and feature films. At ArtClass, Niles will oversee productions, manage creative teams, and nurture client relationships, working closely with Co-Founder/Executive Producer Geno Imbriale, Executive Producer Kate Aspell and the Head of Sales Jack Strachan. … Continue reading “ArtClass welcomes Rebecca Niles as Executive Producer”

Kaboom harnesses new ways of being together for Eckrich

The Reel 360 team is hungry after watching this spot. Embracing new ways of being together is an essential part of a new Eckrich spot, both on screen and behind the scenes. Sharing the social connection of a home cooked meal featuring Eckrich’s sausages, along with the brand’s video recipes and tutorials, families find quality … Continue reading “Kaboom harnesses new ways of being together for Eckrich”