Audi: ‘Always On’ doesn’t mean luxury is lifeless

Audi
(Audi releases 2 new spots from VB+P)

Audi of America’s new ‘Always On’ campaign, created in partnership with Venables Bell + Partners, illustrates that luxury doesn’t have to be lifeless. The campaign includes the two cinematic spots ‘Joyride’ and ‘Previous Owner,’ which showcase the design and performance of its SUV and Sedan ranges.

To bring this Audi concept to life, VB+P partnered with Pulse Films’ Sam Pilling, who is known for crafting sophisticated narratives for music videos and commercials.

‘Previous Owner’ offers up a distinct Audi take on the current pandemic-fuelled luxury housing boom, with a twist on the haunted house genre. A young couple shopping for a new home is willing to overlook some serious red flags when they discover the impressive RS Q8 parked in the garage and learn that the house “comes with everything you see.” Watch below:

In ‘Joyride,’ Audi shows how exhilarating it can get behind the wheel of an RS7, without ever stepping on the gas. The spot introduces audiences to an all-too familiar film trope, as two suspicious hotel valets salivate over the opportunity to take the new arrival for a joyride.

When they merely drive their Audi a few feet into the designated parking spot, the rug may be pulled but the adrenaline is all too real.


RELATED: Afterpay: Rebel Wilson wants people to ‘Pay Better’


This campaign also marks the launch of the new voice of Audi, actress Nkeki Obi-Melekwe, who will be the ongoing voice for all marketing efforts in the US. 

CREDITS:
CLIENT: AUDI OF AMERICA
  • CMO, SVP OF MARKETING: Tara Rush
  • DIRECTOR, MARKETING CAMPAIGN STRATEGY: Jessica Thor
  • RETAIL CAMPAIGN & CONTINUITY SPECIALIST: Hannah Cebula
  • BRAND CAMPAIGN & INTEGRATION SPECIALIST: Abel Gachou
  • MANAGER, BRAND CONTENT: Danielle Vontobel
  • CREATIVE DIRECTOR: Nicholas Kleczewski
AGENCY: Venables Bell + Part
  • FOUNDER, CHAIRMAN: Paul Venables
  • PARTNER, EXECUTIVE CREATIVE DIRECTOR: Will McGinness
  • CREATIVE DIRECTOR: Matt Miller
  • CREATIVE DIRECTOR: Matt Keats
  • ASSOCIATE CREATIVE DIRECTOR: Allie Nordstrom
  • ASSOCIATE CREATIVE DIRECTOR: Elliot Nordstrom
  • SENIOR ART DIRECTOR: Lachlan Palmer-Hubbard
  • DIRECTOR OF INTEGRATED PRODUCTION: Hilary Coate
  • EXECUTIVE PRODUCER: Melanie Fedunok
  • PRODUCER: Zach Zutler
  • BUSINESS LEAD: Mara Zemon
  • BRAND DIRECTOR: Nicole Miesfeld Smith
  • BRAND SUPERVISOR: Rachel Waniga
  • FOUNDER, CHAIRMAN: Paul Venables
  • PARTNER, EXECUTIVE CREATIVE DIRECTOR: Will McGinness
  • CREATIVE DIRECTOR: Matt Miller
  • CREATIVE DIRECTOR: Matt Keats
  • ASSOCIATE CREATIVE DIRECTOR: Allie Nordstrom
  • ASSOCIATE CREATIVE DIRECTOR: Elliot Nordstrom
  • SENIOR ART DIRECTOR: Lachlan Palmer-Hubbard
  • DIRECTOR OF INTEGRATED PRODUCTION: Hilary Coate
  • EXECUTIVE PRODUCER: Melanie Fedunok
  • PRODUCER: Zach Zutler
  • BUSINESS LEAD: Mara Zemon
  • BRAND DIRECTOR: Nicole Miesfeld Smith
  • BRAND SUPERVISOR: Rachel Waniga
  • BRAND MANAGER: Stevie Chu
  • PROJECT MANAGER: Julia Dedona
  • BRAND MANAGER: Stevie Chu
  • PROJECT MANAGER: Julia Dedona
  • GROUP STRATEGY DIRECTOR: Mike Riley
  • STRATEGY DIRECTOR: Cody Levin
  • SENIOR STRATEGIST: Gabi Levi
  • SENIOR BUSINESS AFFAIRS MANAGER: Camara Price

SIGNATORY/PRODUCTION PARTNER: CMC/Forecast, Inc

EXECUTIVE PRODUCTION MANAGER: Audra Krussel

PRODUCTION COMPANY: Pulse Films

  • DIRECTOR: Sam Pilling
  • GLOBAL PRESIDENT OF COMMERCIALS: Dav Karbassioun
  • MANAGING DIRECTOR / EXECUTIVE PRODUCER: Hillary Rogers
  • HEAD OF PRODUCTION: Nick Fuller
  • PRODUCER: Adriana Debada Mora
  • DIRECTOR OF PHOTOGRAPHY: Pat Scola
  • 1AD: Todd Thompson
  • PRODUCTION DESIGN: Chris Jones
  • COSTUME DESIGNER: Jennifer Johnson

EDIT: Exile

  • EDITOR: Shane Reid
  • ASSISTANT EDITOR: Ersin Dogruer
  • EXECUTIVE PRODUCER: CL Kumpata
  • HEAD OF PRODUCTION: Jennifer Locke
  • SENIOR PRODUCER: Michael Miller

VFX, COLOR GRADE, AND PICTURE FINISH: Blacksmith

  • SHOOT SUPERVISOR: Gavin Miljkovich
  • LEAD COMPOSITOR: Iwan Zwarts
  • COLORIST: Mikey Pehanich
  • VFX PRODUCER: Ashley Goodwin
  • EXECUTIVE PRODUCER: Charlotte Arnold

SOUND DESIGN: Gus Koven

  • MIXER: Matt Keith
  • ASSISTANT MIXER: Brad Beasley
  • CREATIVE DIRECTOR: Kelly Bayett
  • PRODUCER: KC Dossett

MUSIC: Q Department

Audi
(Audi releases 2 new spots from VB+P)

Audi of America’s new ‘Always On’ campaign, created in partnership with Venables Bell + Partners, illustrates that luxury doesn’t have to be lifeless. The campaign includes the two cinematic spots ‘Joyride’ and ‘Previous Owner,’ which showcase the design and performance of its SUV and Sedan ranges.

To bring this Audi concept to life, VB+P partnered with Pulse Films’ Sam Pilling, who is known for crafting sophisticated narratives for music videos and commercials.

‘Previous Owner’ offers up a distinct Audi take on the current pandemic-fuelled luxury housing boom, with a twist on the haunted house genre. A young couple shopping for a new home is willing to overlook some serious red flags when they discover the impressive RS Q8 parked in the garage and learn that the house “comes with everything you see.” Watch below:

In ‘Joyride,’ Audi shows how exhilarating it can get behind the wheel of an RS7, without ever stepping on the gas. The spot introduces audiences to an all-too familiar film trope, as two suspicious hotel valets salivate over the opportunity to take the new arrival for a joyride.

When they merely drive their Audi a few feet into the designated parking spot, the rug may be pulled but the adrenaline is all too real.


RELATED: Afterpay: Rebel Wilson wants people to ‘Pay Better’


This campaign also marks the launch of the new voice of Audi, actress Nkeki Obi-Melekwe, who will be the ongoing voice for all marketing efforts in the US. 

CREDITS:
CLIENT: AUDI OF AMERICA
  • CMO, SVP OF MARKETING: Tara Rush
  • DIRECTOR, MARKETING CAMPAIGN STRATEGY: Jessica Thor
  • RETAIL CAMPAIGN & CONTINUITY SPECIALIST: Hannah Cebula
  • BRAND CAMPAIGN & INTEGRATION SPECIALIST: Abel Gachou
  • MANAGER, BRAND CONTENT: Danielle Vontobel
  • CREATIVE DIRECTOR: Nicholas Kleczewski
AGENCY: Venables Bell + Part
  • FOUNDER, CHAIRMAN: Paul Venables
  • PARTNER, EXECUTIVE CREATIVE DIRECTOR: Will McGinness
  • CREATIVE DIRECTOR: Matt Miller
  • CREATIVE DIRECTOR: Matt Keats
  • ASSOCIATE CREATIVE DIRECTOR: Allie Nordstrom
  • ASSOCIATE CREATIVE DIRECTOR: Elliot Nordstrom
  • SENIOR ART DIRECTOR: Lachlan Palmer-Hubbard
  • DIRECTOR OF INTEGRATED PRODUCTION: Hilary Coate
  • EXECUTIVE PRODUCER: Melanie Fedunok
  • PRODUCER: Zach Zutler
  • BUSINESS LEAD: Mara Zemon
  • BRAND DIRECTOR: Nicole Miesfeld Smith
  • BRAND SUPERVISOR: Rachel Waniga
  • FOUNDER, CHAIRMAN: Paul Venables
  • PARTNER, EXECUTIVE CREATIVE DIRECTOR: Will McGinness
  • CREATIVE DIRECTOR: Matt Miller
  • CREATIVE DIRECTOR: Matt Keats
  • ASSOCIATE CREATIVE DIRECTOR: Allie Nordstrom
  • ASSOCIATE CREATIVE DIRECTOR: Elliot Nordstrom
  • SENIOR ART DIRECTOR: Lachlan Palmer-Hubbard
  • DIRECTOR OF INTEGRATED PRODUCTION: Hilary Coate
  • EXECUTIVE PRODUCER: Melanie Fedunok
  • PRODUCER: Zach Zutler
  • BUSINESS LEAD: Mara Zemon
  • BRAND DIRECTOR: Nicole Miesfeld Smith
  • BRAND SUPERVISOR: Rachel Waniga
  • BRAND MANAGER: Stevie Chu
  • PROJECT MANAGER: Julia Dedona
  • BRAND MANAGER: Stevie Chu
  • PROJECT MANAGER: Julia Dedona
  • GROUP STRATEGY DIRECTOR: Mike Riley
  • STRATEGY DIRECTOR: Cody Levin
  • SENIOR STRATEGIST: Gabi Levi
  • SENIOR BUSINESS AFFAIRS MANAGER: Camara Price

SIGNATORY/PRODUCTION PARTNER: CMC/Forecast, Inc

EXECUTIVE PRODUCTION MANAGER: Audra Krussel

PRODUCTION COMPANY: Pulse Films

  • DIRECTOR: Sam Pilling
  • GLOBAL PRESIDENT OF COMMERCIALS: Dav Karbassioun
  • MANAGING DIRECTOR / EXECUTIVE PRODUCER: Hillary Rogers
  • HEAD OF PRODUCTION: Nick Fuller
  • PRODUCER: Adriana Debada Mora
  • DIRECTOR OF PHOTOGRAPHY: Pat Scola
  • 1AD: Todd Thompson
  • PRODUCTION DESIGN: Chris Jones
  • COSTUME DESIGNER: Jennifer Johnson

EDIT: Exile

  • EDITOR: Shane Reid
  • ASSISTANT EDITOR: Ersin Dogruer
  • EXECUTIVE PRODUCER: CL Kumpata
  • HEAD OF PRODUCTION: Jennifer Locke
  • SENIOR PRODUCER: Michael Miller

VFX, COLOR GRADE, AND PICTURE FINISH: Blacksmith

  • SHOOT SUPERVISOR: Gavin Miljkovich
  • LEAD COMPOSITOR: Iwan Zwarts
  • COLORIST: Mikey Pehanich
  • VFX PRODUCER: Ashley Goodwin
  • EXECUTIVE PRODUCER: Charlotte Arnold

SOUND DESIGN: Gus Koven

  • MIXER: Matt Keith
  • ASSISTANT MIXER: Brad Beasley
  • CREATIVE DIRECTOR: Kelly Bayett
  • PRODUCER: KC Dossett

MUSIC: Q Department