| Reel 360 – At the intersection of Advertising, Entertainment, Media and Production
Reel 360 is a daily digital trade magazine that covers the national news on all aspects of advertising, film, TV, media, music, entertainment. The content is original, written by industry experts and contributing Op Eds
1+ June is typically when North America gets dressed up in a cascade of rainbow and glitter for Pride. Unfortunately, the 51st celebration of the Stonewall Riots has to be altered due to social distancing and flattening the spread of the novel coronavirus COVID-19. As has been reported, many celebratory events for the LGBTQ+ community … Continue reading “Digital Domain, RPA create Zoom backgrounds for Pride”
2+ More and more people are willing to become brave allies to the LGBTQIA+ community. Yet even when these allies have the best intentions, they often fear using the wrong language when engaging in conversations surrounding the LGBTQIA+ community. This can result in people being more timid (fearful) when it comes to speaking up. Hindering … Continue reading “D&G teams with local LGBTQIA+ orgs for Pride”
3+ The concepts for “Exclusive the Rainbow” and “Trolling is Ugly” are worth the praise alone, but the executions are also exceptional. So far this week, DDB and its specialty units have claimed a massive haul of awards at the Cannes Lions Festival of Creativity. With Exclusive the Rainbow for Skittles and Trolling Is … Continue reading “DDB network claims a pride of Lions at Cannes”
0 It’s impossible to hate on a spot that includes a Soul Train line. Truly Hard Seltzer has dropped a brand new campaign, calling on drinkers to be their original and flavorful selves and never letting anyone stand in their way. Dubbed “Live Truly,” the two spots deliver color, life and energy to hard seltzer … Continue reading “Truly Hard Seltzer brings the flavor in new campaign”
2+ Ford Motor Company will reveal the all-new Ford Bronco 4×4 family on Monday, July 13 across Disney’s Media Networks – marking the first-ever, prime-time product reveal roadblock across Disney’s broadcast, cable, digital and streaming properties, including ABC, ESPN, National Geographic and Hulu. “Ford Bronco is an icon that has captured people’s imaginations and inspired … Continue reading “Ford and Disney reveal all-new Ford Bronco family”
2+ GALE has bolstered its creative roster by adding 20-year advertising and entertainment industry veteran Geoff Edwards to its leadership team. The new Executive Creative Director (ECD) joins the agency from TBWA \ Media Arts Lab, the bespoke agency for Apple, where he led the Services Department and launched the highly anticipated Apple TV+ subscription … Continue reading “GALE adds Geoff Edwards as ECD”
2+ Out Leadership, the premier global network for LGBTQ+ business leaders and companies, today launches AllyUp: Ally is a Verb. This first-of-its-kind research study was completed over the past 18 months in collaboration with Out Leadership member ad agency FCB with support from Ernst & Young LLP (EY). The launch is a core component of Out … Continue reading “FCB and Out Leadership release workplace research”
2+ This story has been updated. If you’re from Minneapolis, you should be familiar with the funk/rock group The Time’s song, The Walk. The lyrics go, Everybody walk your bodyEverybody walk, yoo-hoo-hooEverybody walk your bodyEverybody walk That is exactly what African American employees, an LGBTQ+ ally and the Copy Department did at Minneapolis-based agency Periscope … Continue reading “Staff wide walkout at Periscope over BLM issues”
1+ The Academy of Motion Picture Arts and Sciences is extending invitations to join the organization to 819 artists and executives who have distinguished themselves by their contributions to theatrical motion pictures. The 2020 class is 45% women, 36% underrepresented ethnic/racial communities, and 49% international from 68 countries. There are 75 Oscar® nominees, including 15 winners, … Continue reading “Florence Pugh, Lulu Wang, John David Washington among Academy invites”
2+ Bill Cosby will have his day in court as his 2018 conviction will be appealed. The actor has won the right to have two aspects of his case reexamined by the Pennsylvania Supreme Court: the judge’s decision to allow prosecutors to call five other accusers and to introduce evidence that he’d drugged women with … Continue reading “Bill Cosby’s 2018 conviction appeal approved”
1+ Sparked by the deaths of George Floyd and Breonna Taylor, the United States has been forced to face an honest conversation about race. Earlier this month, Muriel Bowser, the mayor of Washington, D.C., had “Black Lives Matter” painted in yellow on a street near the White House. Hollywood Boulevard also followed suit right before … Continue reading “DDB creatives launch Black Lives Matter Font”
2+ Happy Father’s Day! Following unprecedented demand for their locally made masks, Toronto-based luxury brand Harry Rosen surprised deserving Fathers with a limited-edition matching gift set. Each Signature Dress Shirt and Signature Mask is a source of great pride as both are made in Canada by Harry Rosen Inc. Trinh Tham, CMO at Harry Rosen … Continue reading “Harry Rosen offers Dad a matching shirt and mask set”
1+ It was a peaceful sea of love and pride as forty thousand Angelenos turned out Sunday morning for an anti-racism, pro- gay and – transgender people of color solidarity march from Hollywood to West Hollywood. The demonstration was organized by All Black Lives Matter, and as of 12:30 p.m. the crowd had swelled on … Continue reading “Thousands march for All Black Lives Matters in LA”
1+ Jaguar and Spark44 have worked with multi-award-winning director William Bartlett on a collection of six films starring the New F-Type sports car. Bartlett won a Bafta for his work on SS-G Band has created the title sequences for James Bond movies Goldeneye, Tomorrow Never Dies and Spectre. The new films use innovative storytelling techniques and … Continue reading “Framestore goes BTS of incredible Jaguar campaign”
2+ The National Academy of Television Arts & Sciences (NATAS) announced the nominees for the 47th Annual Daytime Emmy Awards, which will be presented in a two-hour special on Friday, June 26 (8:00-10:00 PM, ET/PT) on the CBS Television Network. General Hospital earned a leading 23 nominations Thursday, including best daytime drama, lead actress nods … Continue reading “‘General Hospital’ leads Daytime Emmy noms with 23”
2+ One positive thing we can say about the lockdown which has occurred due to the coronavirus COVID-19 global pandemic – porn is up and the Reel 360 team is down. SKYN condoms has teamed up with award-winning agency Sid Lee Paris to launch a new social media marketing campaign that celebrates staying at home … Continue reading “SKYN condoms enlists porn stars to celebrate intimacy”
2+ The “Y” in VMLY&R has more value tonight. The Chicago office, whose headquarters is in Kansas City, has been named “Agency of Record” for The YMCA. The agency scored the win after a competitive pitch for the business, making it the second win in two days. Woot. Woot. In its new role, VMLY&R will … Continue reading “VMLY&R named AOR for YMCA, will staff up”
1+ Dating app Tinder recently commissioned Black Love Is from Director X ((Julien Christian Lutz), a short film that celebrates black love in all its forms. The film features real people’s personal, intimate reflections and explores how being black influences their understanding and expression of love. Director X comments: “When I zoom out on culture … Continue reading “Tinder celebrates ‘Black Love’ with Director X”
5+ Editor’s Note: “The Reel Black List” is our annual spotlight of brothers and sisters in the worlds of advertising, film, TV, music, radio and media who are making a difference through their contributions and creativity. For the next 29 days, you will be able to celebrate these various personalities with us. Meet Rodney Lucas. … Continue reading “Rodney Lucas, Director from South Side to the West Coast”
1+ We all have multiple lives. One that pays the rent. The other for the soul. In a new global social & digital campaign created by NYC-based Bindery, mobile tech company OnePlus is showcasing the talents of real people who embody the “heart and hustle” ethos of the brand. OnePlus is known for challenging the … Continue reading “Bindery creates global digital campaign for OnePlus”
