OUTFRONT Media has once again joined forces with GLAAD to mark Pride Month 2025 with a nationwide campaign titled “One Story. One Future.” The campaign invites LGBTQ+ people and allies to stand together in solidarity — amplifying the idea that while each queer story is unique, the future belongs to all.
This marks OUTFRONT and GLAAD’s third consecutive Pride collaboration, following 2024’s Protect Our Pride and 2023’s 15 Seconds of Fabulous. The new campaign launched June 1 across OUTFRONT’s national digital billboard and transit network, appearing throughout June in cities like New York, San Francisco, and Miami.
“Pride has always been powered by storytellers,” said Sarah Kate Ellis, President and CEO of GLAAD. “This campaign celebrates the truth-tellers who envision a more just world. One storyteller can ignite a movement — and this Pride Month, the most courageous act is showing up, loudly and visibly, for the LGBTQ community and the future we all deserve.”
The Campaign
Inspired by the tension and transformation of “friction and flow,” the campaign speaks to the resilience found in protest, progress, and community. The creative frames LGBTQ lives as not only valid but vital to building a safer, freer, and more joyful world — a future where all people benefit from inclusion.
The “One Story. One Future.” message is reinforced by OUTFRONT’s sprawling digital footprint, turning public spaces into platforms for Pride through transit screens, street-level displays, and billboard takeovers.
As part of the campaign, OUTFRONT will roll out two special editions of its Moments content platform:
- “QUEER ART NOW” — A partnership with Artsy, this curated series showcases the work of emerging LGBTQ+ artists who are redefining the boundaries of contemporary art. Running on digital screens across New York’s MTA, Miami’s Brightline, and San Francisco’s BART, Caltrain, and VTA, the initiative brings cutting-edge queer creativity to commuters all month long.
- “Moments in Art: Peter Hujar” — In collaboration with The Museum of Modern Art (MoMA), this edition features Hujar’s iconic portrait Candy Darling on Her Deathbed, honoring the legacy of the Warhol superstar and trans trailblazer, as well as Hujar’s broader body of work capturing the beauty, pain, and defiance of queer life.
“There’s no better canvas than out-of-home media to bring stories of inclusion and pride to life,” said Liz Rave, VP of Marketing at OUTFRONT Media. “Our assets transform everyday spaces into vibrant reminders of visibility, allyship, and self-expression.”
As Pride 2025 unfolds, One Story. One Future. reminds us that LGBTQ visibility is more than celebration — it’s a powerful cultural and political act. And thanks to OUTFRONT’s media reach, those stories are now front and center across America’s busiest streets.
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