SodaStream: Laverne Cox stars in new Pride film

SodaStream
(Laverne Cox tells her story)

Directed by The-Artery’s Uri Schutzer, the SodaStream brand film, entitled Rainbow Story, visualizes key moments from the life of Emmy-nominated actress and LGTBQ+ activist Laverne Cox through both live-action content and classic 2D animation.

The narrative follows Cox from her childhood to the accomplished woman she is today.

The animated compositions, which were led by The-Artery’s Yonatan Tal, include Cox transforming into a flying superhero, colorful parades, the Supreme Court’s landmark ruling protecting LGBTQ+ employees against discrimination, as well as much more.

In celebration of Pride Month, the brand is launching a limited-edition sparkling water maker kit, also named The Rainbow Story, empowering the community to share their personal pride stories. Watch the SodaStream film below:


RELATED: Disney Pride: New DCappella video celebrates This is Me


The brand film comes on the heels of “The Small Things” (featuring Snoop Dogg), which was also created by The-Artery, Jiminy Creative, and SodaStream.

A portion of proceeds will be donated to global NGO ILGA World.

CREDITS:

CLIENT: SodaStream International

Creative: Jez willy, Wayne Hanson, Yariv Ratner

PRODUCTION COMPANY: Jiminy Creative

  • Director: Uri Schutzer
  • Exc. Producer: Kobi Hoffmann
  • Post Producer: Orit Pinco

PRODUCTION SERVICE: Rodeo Show 

  • Production Service exc. Producer: Hani Selim
  • Service Producer: Dawn Hoffman
  • Director of Photography: Itai Neeman
  • Production Designer: Adam Jette
  • Stylist: Christina Pacelli // The Only Agency
  • Hair: Kiyah Wright
  • Make-up: Tay Rivera Nails: Eri Ishizu // Opus Beauty

EDIT: Jiminy Creative

  • Editor: Yair Tamir
  • Edit Assist: Sivan Meisliz

Soundtrack // “My Rainbow”

Original Music: Tomer Biran

SOUND DESIGN: Avi Zonshine, Broadcast Media

VFX, COLOR, ANIMATION: The-Artery

  • Executive Creative Director: Vico Sharabani
  • Executive Post-Producer: Deborah Sullivan
  • Post Producer: Emily Brown
  • Animation Supervisor: Yonatan Tal
  • Animation: Joey Karwal, Miles Schlenker, Josh Brennan, Vivian Le, Greg Barry
  • Flame: Aarif Attarwala, Asaf Yeger, Micky Gorenstein
  • CG: Joe Grundfast
  • Color Grading: Stephen Picano

VERSIONS and ADAPTATIONS: Studio V.01

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