In the world of basketball, stature is often measured vertically, but Sabrina Ionescu breaks the mold. Standing at 5-foot-11, she might not be the most towering presence on the court, but her creativity and craftiness make her a standout player. Nike recognizes and celebrates her unique approach in a new campaign called “Sabrina’s Laws of … Continue reading “Nike launches Sabrina’s Laws of the Game””
In a triumphant crescendo to the 2023 FIFA Women’s World Cup, Nike’s “Joga Pra Sempre” (Play Forever) campaign emerges as a resounding ode to the culture of women’s soccer. The ad, directed by the talented Sarah Chatfield through Wieden+Kennedy São Paulo, brilliantly encapsulates the exuberant essence of the Brazil Women’s National team, the devoted fans, … Continue reading “Nike pays tribute to Women’s World Cup and fans”
Nike has launched its latest campaign, “What The Football,” ahead of this summer’s historic tournament. The campaign aims to celebrate female footballers from around the world who are making a difference in the game and inspiring others through the power of sport. With a focus on growing women’s sports and redefining the athlete partnership model, … Continue reading “Nike champions women footballers in new campaign”
Director Jimmy Marble, a maelstrom of style and irreverence, recently released his first project as a member of the Golden LA family: A lighthearted, action-packed spot for the launch of the Nike Kids “Air Max 270 Go” shoe. He adds this shoe launch spot to an expansive and versatile portfolio, which includes commercial shorts for … Continue reading “Jimmy Marble’s Nike kids spot is Golden”
We’ve all been buoyed by a kid’s naive ambition to realize their big dreams. Why can’t all of us just dream like a kid again, despite being stuck with all of life’s everyday challenges? To show how far a kid’s big dream can go, Nike has released a film that lets a wild bunch of kids … Continue reading “Kids dream big in Nike Lunar New Year work”
McCann Worldgroup today announced that Alex Lopez will join the network as President & Global Chief Creative Officer. Lopez arrives from Nike, where he held several global leadership posts, including Vice President, Global Marketing, Men’s Creative Director at Nike and Co-Founder and Global Head Of Studio at Waffle Iron Entertainment. The addition of Lopez is the next … Continue reading “McCann Worldgroup names global Nike star as President, Global CCO”
Nominations for the 73rd Emmy Awards were announced yesterday recognizing a wealth of innovative storytelling, exceptional new programs, and a robust and diverse group of talent nominees. One of the categories the Reel 360 Team always focuses on is of course the advertising category. The nominations for this year are from Apple, Amazon, Beats by … Continue reading “Emmy: Apple, Amazon, Nike, Dre nominated for best spot”
After Major League Baseball and Nike announced their partnership to provide on-field uniforms in 2020, the relationship would help guide one of the most historic visual connections in sports: the bond between baseball club identities and their fans. Balancing that sanctity and ingenuity in a club’s identity through creative partnership is what energizes the 2021 … Continue reading “Nike: MLB City jerseys bond city and baseball”
Naomi Osaka’s Play Academy, a grassroots sports initiative designed for young girls, is expanding into Los Angeles and Haiti. Cities of Play is an integral part of Made To Play, Nike’s global commitment to getting kids moving, where we work with local partners to increase kids’ participation in sport – particularly in marginalized communities. The Cities … Continue reading “NIKE: Caitlin Morris on Cities of Play”
Nike’s latest film, The Toughest Athletes, captures the power and strength of women during one of the most transformative stages of their lives, pregnancy and early motherhood. Developed by Wieden+Kennedy London, The Toughest Athletes illuminates the correlation of sport and motherhood through the lens of more than 20 mothers across various stages of their pregnancy … Continue reading “Nike celebrates motherhood in “tough” film”
Collaborating to inspire the next generation of female athletes, Nike announces a new grant initiative with the NFL that commits a total of $5 million in product to growing flag football within high school athletics. This multi-year initiative will provide a one-time donation of up to $100,000 in product to state athletic associations that offer … Continue reading “Nike, NFL grow Girls Flag Football”
On Saturday, members of I.A.T.S.E Local 476 picketed a Nike commercial that was filming in Chicago using a non-union crew. The members of Chicago Local 476 have become very diligent and resourceful at uncovering those who come “to exploit our city.” It’s a bit of a team effort to protect the opportunities, wages, and benefits of its members, and … Continue reading “Nike commercial shoot picketed in Chicago”
As part of its ongoing ‘Discover Your Air‘ platform with Nike, Footlocker is releasing The Endless World of Air Max, a sneaker culture and entertainment hub on Google Slides dedicated to all things Nike Air Max. Created by BBDO, the hub will serve as an ever-evolving platform that will host events such as livestreamed art sessions, Air Max … Continue reading “Footlocker releases Endless World of Air Max for Nike”
Giving birth is arguably one of the most transformative events the human body can experience. It’s not a stretch to say mothers are the ultimate endurance athletes. Nike’s first dedicated maternity collection, Nike (M), supports women during all stages of pregnancy and beyond. An example of Nike’s universal design philosophy, Nike (M) is created by combing through pregnancy data … Continue reading “Nike (M) introduces maternity wear for moms”
Since the first time Venus and Serena Williams stepped onto a tennis court, the sport was forever changed. Nike’s new film, “You Can’t Stop Sisters,” shows how the Williams sisters have influenced tennis, and lifted each other up at every step of their journey using the power of sport and sisterhood. The film is the brand’s latest effort … Continue reading “You can’t stop the Williams sisters in new Nike video”
Kobe Bryant (1978-2020) inspired people around the world with his ability on the basketball court and his work ethic off it. Byrant’s relentless determination to be the best at anything he touched continues to live on through the millions of fans that he influenced during, and after, his 20-year NBA career. Starting Sunday, August 23, Nike … Continue reading “Nike commits to Kobe Bryant’s Mamba Mentality”
Closed gyms and empty stadiums haven’t stopped athletes from pushing forward and using their platforms to help create change. The NBA is about to begin in their bubble tonight. And Major League Baseball is marching through 19 Miami Marlins contracting COVID-19. Athletes will not be stopped. Nike celebrates this attitude in the third film in … Continue reading “Nike’s new split screen spot is nothing short of epic”
As a biracial man, I suffer at the sight of George Floyd being murdered in cold blood. As a father, I collapse to my knees every time I hear the 46-year-old African American man utter, “I can’t breathe.” And as a human being, I sob every time a white friend (someone I had to block … Continue reading “Nike finally says, “Don’t Do It” when it comes to racism”
Welcome back to the real world after probably one of the more weirder Memorial Day weekends we’ve experienced in a long time. If we had published this story on Saturday, chances are it would have started out with, “Inspiring new Nike spot narrated by LeBron James has 53 million views.” However, since we are talking … Continue reading “You can’t stop this new Nike spot with over 80m views”
Working closely with health professionals at Oregon Health & Science University (OHSU), Nike’s innovation, manufacturing and product teams have come together to provide for an urgent need: Personal Protective Equipment (PPE) in the form of full-face shields and powered, air-purifying respirator (PAPR) lenses to protect against the coronavirus (COVID-19). Oregon now has 1,633 confirmed cases … Continue reading “Nike transforms air soles into PPE full-face shields”
