During Super Bowl LIX, both Nike and the NFL aired inspirational commercials celebrating female athletes, aiming to highlight women’s contributions to sports. However, these ads faced criticism from various groups
Nike’s latest campaign, Winning Isn’t Comfortable, shines as this week’s standout Reel Ad of the Week. Launched on September 5th and created by Wieden+Kennedy Portland, this gritty spot shows the
Jim Riswold, the iconic copywriter who played a pivotal role in creating some of Nike’s most memorable advertising campaigns, has passed away at the age of 66 after a two-decade
Nike is making a bold marketing comeback at the Paris Olympics with its campaign titled “Winning Isn’t for Everyone.” Narrated by actor Willem Dafoe (Poor Things, The Lighthouse, Spiderman: No
In the world of basketball, stature is often measured vertically, but Sabrina Ionescu breaks the mold. Standing at 5-foot-11, she might not be the most towering presence on the court,
In a triumphant crescendo to the 2023 FIFA Women’s World Cup, Nike’s “Joga Pra Sempre” (Play Forever) campaign emerges as a resounding ode to the culture of women’s soccer. The
Nike has launched its latest campaign, “What The Football,” ahead of this summer’s historic tournament. The campaign aims to celebrate female footballers from around the world who are making a
Director Jimmy Marble, a maelstrom of style and irreverence, recently released his first project as a member of the Golden LA family: A lighthearted, action-packed spot for the launch of
We’ve all been buoyed by a kid’s naive ambition to realize their big dreams. Why can’t all of us just dream like a kid again, despite being stuck with all of
McCann Worldgroup today announced that Alex Lopez will join the network as President & Global Chief Creative Officer. Lopez arrives from Nike, where he held several global leadership posts, including Vice President,
Nominations for the 73rd Emmy Awards were announced yesterday recognizing a wealth of innovative storytelling, exceptional new programs, and a robust and diverse group of talent nominees. One of the
After Major League Baseball and Nike announced their partnership to provide on-field uniforms in 2020, the relationship would help guide one of the most historic visual connections in sports: the
Naomi Osaka’s Play Academy, a grassroots sports initiative designed for young girls, is expanding into Los Angeles and Haiti. Cities of Play is an integral part of Made To Play, Nike’s
Nike’s latest film, The Toughest Athletes, captures the power and strength of women during one of the most transformative stages of their lives, pregnancy and early motherhood. Developed by Wieden+Kennedy
Collaborating to inspire the next generation of female athletes, Nike announces a new grant initiative with the NFL that commits a total of $5 million in product to growing flag
On Saturday, members of I.A.T.S.E Local 476 picketed a Nike commercial that was filming in Chicago using a non-union crew. The members of Chicago Local 476 have become very diligent and resourceful at uncovering
As part of its ongoing ‘Discover Your Air‘ platform with Nike, Footlocker is releasing The Endless World of Air Max, a sneaker culture and entertainment hub on Google Slides dedicated to all things
Giving birth is arguably one of the most transformative events the human body can experience. It’s not a stretch to say mothers are the ultimate endurance athletes. Nike’s first dedicated maternity collection, Nike
Since the first time Venus and Serena Williams stepped onto a tennis court, the sport was forever changed. Nike’s new film, “You Can’t Stop Sisters,” shows how the Williams sisters
Kobe Bryant (1978-2020) inspired people around the world with his ability on the basketball court and his work ethic off it. Byrant’s relentless determination to be the best at anything
