Nike reinvents the shoe drop for Super Bowl activation

3+ Whoa, the ATL did not see this rain coming. As a part of Nike Football’s “Dreams Are Made Here” activation at Super Bowl LIII, the Portland-based athletic brand made it rain Air Force 1s (and jerseys) from the Cloud with its first-ever shoe drop using AirDrop. Created by digital creative agency, AnalogFolk, the AOR … Continue reading “Nike reinvents the shoe drop for Super Bowl activation”

Colin Kaepernick in first ‘Just Do It’ Commercial for Nike

3+ Don’t ask if your dreams are crazy, ask if they’re crazy enough Nike has released its first commercial with former San Francisco 49ers quarterback Colin Kaepernick as its new “Just Do It” spokesman.   This 2-minute spot, titled “Dream Crazy” from longtime ad agency Wieden and Kennedy is filled with inspirational scenes of young … Continue reading “Colin Kaepernick in first ‘Just Do It’ Commercial for Nike”

Kaepernick is face of Nike’s ‘Just do It’ 30th anniversary campaign

2+ Well, I suddenly feel like buying a new pair of Nike shoes. Darren Rovell of ESPN first reported that Nike had selected former San Francisco 49ers quarterback Colin Kaepernick as the face of its “Just Do It” campaign, which is celebrating its 30th anniversary. Using the headline, “Believe in something, even if it means … Continue reading “Kaepernick is face of Nike’s ‘Just do It’ 30th anniversary campaign”

Optimus editor Rynne helps create a Nike female force

9+ Lucasfilm CEO Kathleen Kennedy first came out with the shirt that said, “The Force is Female” last year, thrusting her into the SJW (Social Justice Warrior) spotlight. Now, Nike Chicago is supporting her and other women with a series of inspiring vignettes specifically created for Nike Chicago’s Instagram account by Director/DP Hannah Welever and … Continue reading “Optimus editor Rynne helps create a Nike female force”

Logan Industry signs director Tibor Glage

0 Full-service production company Logan Industry, which launched earlier this year, welcomes award-winning director Tibor Glage to its roster. Glage studied film at the London International Film School where he worked with Terry Gilliam, Mike Figgis, Piotr Sobociński and Freddie Francis. Glage is known for his cinematic visuals, kinetic shooting style and narrative storytelling. He … Continue reading “Logan Industry signs director Tibor Glage”

The City of Angels gets a new hell-ish production company

1+ Film production company A Fresh Face in Hell announced today its launch in Seattle and LA with production stalwart Jason Botkin in the captain’s chair. Backed by a roster of established world-class talent and suitably named for its “never say die” approach to production, A Fresh Face in Hell will provide full-service production solutions … Continue reading “The City of Angels gets a new hell-ish production company”

REEL WOMEN: Cut+Run editor, Mah Ferraz

1+ “Editing is my art; it’s the way I express my creativity. I’m very passionate about it and try to add my fingerprint and vision into anything I touch,” says acclaimed editor, Mah Ferraz. Mah joined the Cut+Run editorial roster in February 2021. Her past work includes collaboration with Nike, adidas, Apple Music, Spotify, Instagram, ESPN, Vogue, … Continue reading “REEL WOMEN: Cut+Run editor, Mah Ferraz”

David Mitchell, Tomer DeVito launch Wild Gift

1+ Production veterans David Mitchell and Tomer DeVito have founded creative collective Wild Gift, a production company working across all formats with a highly curated roster of exceptional industry talent. Mitchell will serve as Wild Gift Managing Director, running the company’s day-to-day business, with DeVito as a collaborating EP.   A producer at Ridley Scott’s RSA Films … Continue reading “David Mitchell, Tomer DeVito launch Wild Gift”

ArtClass signs director Shaun Collings

1+ Bicoastal production company ArtClass has signed Director Shaun Collings for representation. Collings is a versatile director and creative director known for his design-driven storytelling. His body of work encompasses projects for Under Armour, Acura, General Mills, Oculus, Nike, TaylorMade, and ESPN, the latter of which included the award-winning deepfake-style spot for the network’s The … Continue reading “ArtClass signs director Shaun Collings”

Austin Peters directs Rag & Bone new spring campaign

1+ That’s Austin Peters. Not to be confused with Austin Powers. Although it can confidently be stated that RadicalMedia’s Peters has created a seriously powerful new spot, starring choreographer Lil’ Buck and his wife Ali Shimatsu, for fashion brand Rag & Bone. Called “Times Change,” the effort features a magical dance routine that highlights the … Continue reading “Austin Peters directs Rag & Bone new spring campaign”

Believe Media welcomes Hoj Jomehri

0 Believe Media has welcomed award-winning Director Hoj Jomehri to its diverse directorial roster. Jomehri joins Believe’s family of Directors & Photographers, having directed campaigns for AirBnB, Google Nest, and NBA 2K. Additionally, Jomehri spent time as a Creative Director on brands like ABSOLUT Vodka, Nike, and Xbox; garnering an Emmy nomination, and YouTube’s “Ad of the … Continue reading “Believe Media welcomes Hoj Jomehri”

Cortez Brothers add three directors to roster

2+ Multicultural production company The Cortez Brothers, Inc. has announced the addition of three directors to its roster. Joining its global lineup are Cassiano Prado, Jerome Kruin and Michał Sabliński. Their signings were announced jointly by Cortez’s president, Bernadette Rivero, and her partner, managing director, Ed Rivero. Cassiano, who joins Cortez Brothers from Stink, is a writer … Continue reading “Cortez Brothers add three directors to roster”

Superdoom signs director Heidi Berg

1+ Creative bureau Superdoom has signed director Heidi Berg (they/them) for U.S. commercial production out of Los Angeles, CA. This is their first commercial representation. Their work captures the ethos of major brands and entertainment properties with mind-melding cinematic narrative and magical realism, for companies including Netflix, Google, Samsung, Apple, Audi, Lexus, BMW, Mercedes, Nike … Continue reading “Superdoom signs director Heidi Berg”

Logan Industry launches production company

1+ The producers behind 2020’s award-winning documentary feature ​The Donut King,​ directed by Alice Gu, have launched Logan Industry, a full-service commercial and film/TV production company. Following the success of the documentary, their next feature project is the scripted biopic version of ​The Donut King,​ to be produced with Scott Free, with Ridley Scott serving as EP. … Continue reading “Logan Industry launches production company”

Director Zen Sekizawa signs with WoodShop

1+ Director/Photographer Zen Sekizawa has signed with WoodShop, as the company continues to expand its diverse directorial roster this year. Founders Executive Producer Sam Swisher and ECD/Director Trevor Shepard welcomed Zen to the team, where she joins Creative Director/Directors Michelle Pak and Peter Cote.  After freelancing with the WoodShop team continuously over the past 10 years, … Continue reading “Director Zen Sekizawa signs with WoodShop”

RBL Spotlight: VP, Strategy Director Kenny Mac

0 Editor’s Note: “The Reel Black List” is our annual spotlight of brothers and sisters in the worlds of advertising, film, TV, music, radio and media who are making a difference through their contributions and creativity on a daily basis. For the next 29 days, you will be able to celebrate wonderful human beings, like Kenny Mac … Continue reading “RBL Spotlight: VP, Strategy Director Kenny Mac”

The Mill appoints Josh Mandel as Global CEO

1+ Global creative production studio The Mill has appointed Josh Mandel as its new Chief Executive Officer effective immediately. Mandel will be taking on the newly appointed role as previous acting CEO David Patton turns his focus to growing the wider advertising division at The Mill’s parent company Technicolor. Within his role as Global President of … Continue reading “The Mill appoints Josh Mandel as Global CEO”

Commercial director releases first feature film

2+ Multidisciplinary director Alex Anderson has made his feature debut with the release of FAMBLY, a character-driven live action film, which is both darkly dramatic and comedic, with hints of magical realism. The film was shot and directed pre-pandemic by Anderson, from his own script, with a mixed cast of 20 first-time film actors and … Continue reading “Commercial director releases first feature film”

Hill Holiday brings Icaro Doria as CCO

3+ Award-winning Hill Holliday is betting big on 2021 as they name award-winning creative, Icaro Doria as Chief Creative Officer. A 25-year veteran of the industry, Doria’s experience working with brand champions is diverse, ranging from Coca Cola and Diageo to Nike, Hilton Hotels, Carl’s Jr’s, Hardees, Old Spice, Heineken and many others. Doria has … Continue reading “Hill Holiday brings Icaro Doria as CCO”

Revolver signs four new international directors

1+ Revolver, an Amsterdam based production house, has expanded their roster of artists with the addition of four new director signings.  The signed directors – Marko Roth, Joppe Rog, Malin Ingrid and Ian Derry, join the roster with an impressive repertoire  of work behind them in both the commercial and independent film arenas.  The announcement … Continue reading “Revolver signs four new international directors”