Partners + Napier builds on creative and media horsepower with new hires

Our friends at Partners + Napier are ending 2021 with another hiring spree, adding three of the industry’s top names in creative and media to its talent roster. The move underscores the agency’s creative momentum under Chief Creative Officer Rob Kottkamp, who joined the agency from MullenLowe in late 2019, along with explosive growth in … Continue reading “Partners + Napier builds on creative and media horsepower with new hires”

Partners + Napier recruits Jennifer Rees as new CFO

Our friends at the aggressively expanding Partners + Napier has hired accomplished financial leader Jennifer Rees, CPA, as its new Chief Financial Officer, beginning the week of Sept. 20.  Rees is joining the Rochester-based, nationally recognized, integrated creative and media agency in the midst of several business wins from new and existing clients, which in … Continue reading “Partners + Napier recruits Jennifer Rees as new CFO”

Partners + Napier goes on a hiring blitz across agency roles

Even as the impact of the pandemic continues to be felt, integrated creative company Partners + Napier has been successfully recruiting impressive talent from all over the U.S. to drive the national agency’s continued growth and momentum. “Since 2020, the agency has added new and incremental business from the likes of Smashburger, MDLIVE, Real Good … Continue reading “Partners + Napier goes on a hiring blitz across agency roles”

Partners + Napier: Danene DiCicco new EP of Gammut

Partners + Napier today announced the appointment of Danene DiCicco as Executive Producer of Gammut Productions, its in-house content production studio. DiCicco joins Partners + Napier from MullenLowe U.S. and MMB in Boston. DiCicco’s appointment marks a key milestone in Gammut’s growth, launched in October 2020. In her role as Executive Producer, DiCicco brings years … Continue reading “Partners + Napier: Danene DiCicco new EP of Gammut”

MDLIVE names Partners + Napier creative, media AOR

Integrated creative company Partners + Napier has been selected as Creative and Media AOR by national telehealth provider MDLIVE, Inc. The agency will support MDLIVE in increasing member utilization of its virtual care services nationally, and build a strong strategic foundation to amplify and sustain brand growth post-pandemic. MDLIVE serves over 62 million members nationwide … Continue reading “MDLIVE names Partners + Napier creative, media AOR”

Partners + Napier expands in-house content studio

Partners + Napier today announced the expansion of its content production capabilities with the opening of a dedicated, custom-built studio space under a new banner: Gammut Productions. Built out over several months, Gammut now occupies over 3,000 square feet on the concourse of Partners + Napier’s national HQ. With the rise of in-house production agencies, … Continue reading “Partners + Napier expands in-house content studio”

Partners + Napier catches Real Good Fish

Real Good Fish, a rapidly growing, subscription-based, direct-to-consumer (DTC) provider of premium, sustainable seafood, has hired Rochester, New York-based Partners + Napier as its first full-service marketing communications agency of record (AOR) following an internally led agency review. Real Good Fish began in 2012 with strong community roots along Monterey Bay in California. It currently … Continue reading “Partners + Napier catches Real Good Fish”

Partners + Napier targets underserved in new PSAs

With social distancing a critical part of inhibiting the spread of COVID-19, Rochester-based ad agency Partners + Napier has created a pro bono communications effort to encourage people to stay home or – barring that – a minimum of six feet apart. The effort was the result of a task force that includes the Monroe … Continue reading “Partners + Napier targets underserved in new PSAs”

Smashburger mashes with Partners + Napier

Smashburger, a leading fast casual better burger concept with more than 300 locations, has selected integrated creative company Partners + Napier as creative and media agency of record following a competitive review. The announcement comes in advance of Smashburger’s new integrated brand campaign, slated to launch in March 2020. The agency was selected for its … Continue reading “Smashburger mashes with Partners + Napier”

Smashburger challenges Burger Foodies to not settle

Our friends at Smashburger has partnered with creative and media agency Partners + Napier on a new evolution of the “Smashed It” campaign, inspiring burger foodies to never settle in life and to “Smash It” in everything they do.  “There are a lot of burger joints out there, and the reality is that most of … Continue reading “Smashburger challenges Burger Foodies to not settle”

VMLY&R, 4A’s invites Black professionals to Adland

The 4A’s Foundation, part of the 4A’s, has partnered with our friends at VMLY&R to launch ‘Dear Black Talent,’ an initiative designed to empower the next generation of Black advertising leaders. ‘Dear Black Talent’ is a recruitment platform geared toward attracting new talent into the industry, driving consideration for those returning to the industry, and … Continue reading “VMLY&R, 4A’s invites Black professionals to Adland”

2021 in Review: The best ad campaigns

So, here we are at the end of another year. In 2021, we experienced more freedom from the pandemic during the spring and summer as cases lowered, but here we are, back in a kind of partial quarantine as the omicron variant spreads. While many businesses asked their teams to return to the office, advertising … Continue reading “2021 in Review: The best ad campaigns”

TBWA\Chiat\Day elevates Amy Ferguson to CCO

TBWA\Chiat\Day New York has announced the appointment of Amy Ferguson as Chief Creative Officer. For Amy, who began her career at the agency, the elevation is the culmination of a 17-year ascent within the industry to assume creative leadership of the agency’s full roster of clients, which includes Abbott, Hilton, Mayo Clinic, MTN DEW, Nissan, … Continue reading “TBWA\Chiat\Day elevates Amy Ferguson to CCO”

Chef Rick Bayless smashes it with Smashburger

After months of collaboration, Smashburger is rolling out a spicy new menu item: the Chorizo Cheeseburger by Chef Rick Bayless. The introduction is being supported by new digital and point-of-sale ads under the “Smashed It” campaign umbrella that break the week of Nov. 29. The work was created by Smashburger’s AOR, Partners + Napier. The … Continue reading “Chef Rick Bayless smashes it with Smashburger”

Mat Bisher joins DDB New York as Chief Creative Officer

DDB has announced the appointment of Mat Bisher to Chief Creative Officer, DDB NY to lead creative teams at the network’s flagship office. Bisher will work under the creative leadership of DDB Global Chief Creative Officer, Ari Weiss. Weiss said: “Mat is the type of creative leader who can see the entire board. His influence stretches well beyond the creative department as he inspires teams … Continue reading “Mat Bisher joins DDB New York as Chief Creative Officer”

72andSunny strengthens creative and brand leadership teams

Our friends at 72andSunny continue to bolster its talent with new leadership hires out of its New York office which include: Elaine Cox serving as executive creative director, Robyn Makinson, design director, Ana Bermudez, director of brand management and Ashley Smith, group brand director. “Since day one our vision has been to deliver head-turning creativity … Continue reading “72andSunny strengthens creative and brand leadership teams”

Smashburger scorches Chicken Sandwich Wars

To signal the arrival of Smashburger’s new Scorchin’ Hot Crispy Chicken Sandwich, creative & media AOR Partners + Napier created “Pickles,” a video developed specifically for social feed placement where spots are typically viewed with the sound off.  Rather than just accepting that reality, the team leaned into it by making the captions startling enough … Continue reading “Smashburger scorches Chicken Sandwich Wars”

Ma Rainey, Schitt’s Creek win Costume Guild Awards

Last night, the Costume Designers Guild, held its 23rd awards show honoring the best in film, television and short-form costume design. Winners of the virtual ceremony were announced over Twitter. The awards show was hosted by actress Lana Condor. Virtual presenters included Rose Byrne, Andra Day, O-T Fagbenle, Regina King, Carey Mulligan and Amanda Seyfried. “We’ve had to come together as … Continue reading “Ma Rainey, Schitt’s Creek win Costume Guild Awards”

Apeel shows how to fight Climate Change in kitchens

Nothing has the potential to hurt or harm sustainability and our planet like food does. This is especially true this year during the COVID-19 pandemic as consumers are finding themselves more at home, where food waste rates are three times as high and further adding to the changing course of climate change. Apeel, the groundbreaking sustainability solution … Continue reading “Apeel shows how to fight Climate Change in kitchens”

Havas names Claire Telling as Chief People Officer

With an ambition to build the best, most modern recruiting capability in the industry, Havas Creative North America has appointed Claire Telling, former CEO of global executive search firm Grace Blue North America, as Chief People Officer (CPO), a new position within the network. Telling brings 23 years of experience helping leaders of some of … Continue reading “Havas names Claire Telling as Chief People Officer”