Partners + Napier expands in-house content studio

Partners + Napier today announced the expansion of its content production capabilities with the opening of a dedicated, custom-built studio space under a new banner: Gammut Productions. Built out over several months, Gammut now occupies over 3,000 square feet on the concourse of Partners + Napier’s national HQ.

With the rise of in-house production agencies, and the increased demand for efficient, ‘snackable’ and commerce-ready content, the production world has already evolved. The COVID-19 pandemic further accelerated this shifting production landscape.

Features of Gammut Productions include:

  • White cyclorama video and photo space
  • Four editorial suites
  • Sound and voiceover recording suite
  • Animation suite (both 2D and 3D)
  • Color grading suite
  • Turnkey lighting for product photography

With a flattened structure that staffs hybrid talent across numerous content disciplines, Gammut Productions will be overseen by Matt Spaull, who has been promoted to director of the operation.

Himself an award-winning editor and director, Spaull brings extensive production experience on a broad range of consumer and B2B brands including Smashburger, Cello, Xerox, and Conduent. Spaull will report directly to Rob Kottkamp, Chief Creative Officer of Partners + Napier.

“Gammut ramps up client access to more agile, efficient, and affordable options in brand storytelling, and ultimately gives them more control over the process,” said Kottkamp. “We really wanted to create a space where our partnerships can thrive, unimpeded by what’s going on in the outside world — like we did for our client Cello in creating their new Cheese Confidently campaign at the height of the lockdown.”

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With Gammut staffers wearing multiple hats, the agency will be better able to control production costs, as well as offer à la carte services to organizations with smaller budgets who may need production help on a project basis, noted Kottkamp.

One example of this nimble approach is the agency’s COVID-19 public service campaign Six Feet Saves, which leapt from concept to in-market execution in just two weeks.

The state-of-the-art facility also embodies the strict safety protocols the agency has put in place due to the COVID-19 pandemic, keeping the health of its clients and employees front and center. Staff will be able to concept, shoot, and edit a wide range of content in-house while adhering to all social distancing guidelines, supported by remote editing tools that allow clients to engage in the creation process from anywhere in real time.

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“These are unprecedented times, and brands need agency partners that can quickly adapt to new and better ways of getting the work done, without having to sacrifice on speed or quality,” said Courtney Cotrupe, CEO at Partners + Napier.

SOURCE: Partners + Napier