Heeeeere’s Mountain Dew in new ‘Shining’ parody

At $5.6 million per 30 seconds, brands are not wasting any time prepping for us for what they will roll out on February 2 during Super Bowl LIV. Mountain Dew, along with new agency TBWA\Chiat\Day New York is no different. This year, the sugary brand has offered audiences a taste of what is to come … Continue reading “Heeeeere’s Mountain Dew in new ‘Shining’ parody”

MTN DEW pairs Charlie Day and Puppy Monkey Baby

MTN DEW, the original instigator brand, prides itself on taking a humorous approach in ads and life. And who better to “Do the DEW,” alongside the brand than the equally witty and hilarious, Charlie Day (It’s Always Sunny in Philadelphia)? The new ad campaign from Day and MTN DEW takes a lens to stale ad tropes … Continue reading “MTN DEW pairs Charlie Day and Puppy Monkey Baby”

John Cena stars in interactive MTN Dew Super Bowl spot

Like his wrestling brother Dwayne Johnson, John Cena is wasting no time becoming the hardest working man in the film business. Somewhere between filming The Suicide Squad, the TV spinoff Peacemaker, a slew of commercials, Cena now fit in a Mtn Dew spot showcasing new Mtn Dew Major Melon and Mtn Dew Major Melon Zero … Continue reading “John Cena stars in interactive MTN Dew Super Bowl spot”

Cranston, Ross “shine” in Mtn Dew Super Bowl spot

This is how you do a Super Bowl spot. Mtn Dew Zero Sugar has released their Big Game offering starring Breaking Bad’s Bryan Cranston and Black-ish’s Tracie Ellis Ross. The :30-second spot, from TBWA\Chiat\Day New York kicks off an omni-channel marketing campaign that touts the tagline “As Good As the Original, Maybe Even Better,” and … Continue reading “Cranston, Ross “shine” in Mtn Dew Super Bowl spot”

What say the critics about Black Adam?

DCEU’s Black Adam, starring Dwayne “The Rock” Johnson doesn’t officially hit theaters until October 21, 2022 (with showings in some cities beginning October 20) but there have been several test screenings already and had its official premiere in New York earlier this week.  The official review embargo for Black Adam has lifted and the early … Continue reading “What say the critics about Black Adam?”

Miles Teller makes new bear bestie in Long Drink ad

Agency Technology, Humans And Taste (THAT) and production company Honor Society directing duo Cary & Jon and even actor Miles Teller, come together for a new hilarious and provocative campaign for The Finnish Long Drink.  In one of the seven spots, Top Gun: Maverick actor Teller–also an investor in The Long Drink–makes fast friends with … Continue reading “Miles Teller makes new bear bestie in Long Drink ad”

Ulf Johansson puts Halo on top in new campaign

Famed commercial director Ulf Johansson – Halo Top’s “Put Yourself On Top” campaign. Johansson, famed for his work with iconic brands like Old Spice and Mountain Dew’s infamous “puppybabymonkey” Superbowl commercial, has now turned his creative eye to ice cream and all the ways “self-care” has become just one more to-do.   The new campaign from Halo … Continue reading “Ulf Johansson puts Halo on top in new campaign”

Cabin makes room for five new editors and New Head of Production

Cabin Editing Company today announced a major expansion of its New York office, with six new hires including head of production Sari Resnick, and five new editors: Alvaro del Val, Carla Luffe, Nina Sacharow, Dylan Edwards, and Matt Schaff. Cabin editor Robert Lopuski has also joined the company’s New York roster from Los Angeles. Cabin’s … Continue reading “Cabin makes room for five new editors and New Head of Production”

Peter Alsante joins Grey as Chief Creative Officer

Justine Armour, CCO of Grey New York, today announced that Peter Alsante has joined the flagship agency as executive creative director. Alsante joins Grey from BBDO New York where, over the past 16 years, he has contributed to the growth and success of such blue-chip brands as AT&T, FedEx, Snickers, Mountain Dew, Foot Locker and … Continue reading “Peter Alsante joins Grey as Chief Creative Officer”

Nomad Editing Company welcomes Senior Lead Flame Artist Steve Morris

On the heels of noteworthy additions such as Executive Creative Director Chadwick Halbritter and Partners Brandon Porter and Conor O’Neill, Nomad is continuing to expand its rich creative team with the addition of Senior Lead Flame Artist Steve Morris to its NYC studio. Morris joins Nomad after seven years as a Senior Flame Artist at Method, where he worked on campaigns for … Continue reading “Nomad Editing Company welcomes Senior Lead Flame Artist Steve Morris”

72andSunny strengthens creative and brand leadership teams

Our friends at 72andSunny continue to bolster its talent with new leadership hires out of its New York office which include: Elaine Cox serving as executive creative director, Robyn Makinson, design director, Ana Bermudez, director of brand management and Ashley Smith, group brand director. “Since day one our vision has been to deliver head-turning creativity … Continue reading “72andSunny strengthens creative and brand leadership teams”

CBS special celebrates Super Bowl commercials

Super Bowl Greatest Commercials 2021, an interactive countdown special where viewers will be able to vote LIVE for the top Super Bowl commercial from the past 20 years, will be broadcast Wednesday, Feb. 3 (8:00-9:00 PM, ET/PT) on CBS and will also be available to stream live and on-demand on CBS All Access. The special, celebrating its 20th anniversary, … Continue reading “CBS special celebrates Super Bowl commercials”

Los Angeles film permits drop 25% in December

FilmLA, partner film office for the City and County of Los Angeles and other local jurisdictions—has issued an update regarding regional filming activity and permits since the reopening of L.A. County to on-location filming last June. And it is fairly bleak. Over the last twenty-nine weeks, FilmLA has processed approximately 4,213 film permit applications spanning … Continue reading “Los Angeles film permits drop 25% in December”

Wondros Collective welcomes The Cronenweths

Sr. Executive Producer Danielle Peretz of Wondros Collective continues to expand the talent roster for the commercial/branded content division. This summer, she welcomes The Cronenweths (Tim & Jeff Cronenweth) to the team. “The Cronenweths bring a wealth of experience with them, and we’re elated they’ve joined the Wondros family,” says Jesse Dylan, Founder of Wondros. “Their combined background in … Continue reading “Wondros Collective welcomes The Cronenweths”

Lau named ECD of Digital Domain advertising, games

Building on its successes in 2019, legendary visual effects studio Digital Domain has named Kevin Lau executive creative director of advertising, games and new media. In this new position, Lau will oversee all short-form projects and act as a creative partner for agencies and brands who want to realize any idea on screen. Lau brings over 18 years of ad-based … Continue reading “Lau named ECD of Digital Domain advertising, games”

2020 AICP Awards release short list

Matt Miller, President and CEO of AICP, today announced the release of the shortlists for the 2020 AICP Awards – the AICP Post Awards, the AICP Next Awards and the AICP Show @MoMA. Winners in each of these three strategically-aligned competitions for excellence will be revealed during a series of free virtual premieres set to … Continue reading “2020 AICP Awards release short list”

Mike Bloomberg releases $10m Super Bowl spot

Tomorrow is the Super Bowl and Reel 360 is still attempting to keep up with the flood of commercials released ahead of the Big Game. In between :30-second and :60-second spots for Pepsi, P&G, Mountain Dew, Kia, Genesis, Olay and a plethora of other brands, there will be two new ads attempting to attract buyers … Continue reading “Mike Bloomberg releases $10m Super Bowl spot”

Budweiser celebrates ‘typical Americans’ for Super Bowl

Today, Budweiser revealed its Super Bowl spot ‘Typical American’, featuring some of the most viral acts of humanity the internet has ever seen, juxtaposed with some of the most common labels placed on Americans. The shining stars of the film are the real-life stories of community, ambition and progress that inspire and bring people together. … Continue reading “Budweiser celebrates ‘typical Americans’ for Super Bowl”

Ringwald puts best fruit forward in Super Bowl teaser

Instead of pretty in pink, Golden Globe-nominated actress, Molly Ringwald, is going to be alluring in avocado. For the second year running, Avocados From Mexico’s big game campaign was developed with creative agency partner Energy BBDO. Avocados From Mexico (AFM) today announced in their first teaser, titled “Tiara,” that they’ve partnered with Ringwald for their … Continue reading “Ringwald puts best fruit forward in Super Bowl teaser”

David Lynch interrogates monkey in new Netflix short

“Jack, you know anything about birds?” And so begins David Lynch’s 74th birthday present to his fans – an absurd, surreal and pretty hilarious short film, titled, What did Jack Do? The film’s logline is fairly simple – “A detective interrogates a monkey suspected of murder.” Right. Well, it is Lynch. Lynch has been fairly … Continue reading “David Lynch interrogates monkey in new Netflix short”