1+ At $5.6 million per 30 seconds, brands are not wasting any time prepping for us for what they will roll out on February 2 during Super Bowl LIV. Mountain Dew, along with new agency TBWA\Chiat\Day New York is no different. This year, the sugary brand has offered audiences a taste of what is to … Continue reading “Heeeeere’s Mountain Dew in new ‘Shining’ parody”
1+ Like his wrestling brother Dwayne Johnson, John Cena is wasting no time becoming the hardest working man in the film business. Somewhere between filming The Suicide Squad, the TV spinoff Peacemaker, a slew of commercials, Cena now fit in a Mtn Dew spot showcasing new Mtn Dew Major Melon and Mtn Dew Major Melon … Continue reading “John Cena stars in interactive MTN Dew Super Bowl spot”
1+ This is how you do a Super Bowl spot. Mtn Dew Zero Sugar has released their Big Game offering starring Breaking Bad’s Bryan Cranston and Black-ish’s Tracie Ellis Ross. The :30-second spot, from TBWA\Chiat\Day New York kicks off an omni-channel marketing campaign that touts the tagline “As Good As the Original, Maybe Even Better,” … Continue reading “Cranston, Ross “shine” in Mtn Dew Super Bowl spot”
1+ Super Bowl Greatest Commercials 2021, an interactive countdown special where viewers will be able to vote LIVE for the top Super Bowl commercial from the past 20 years, will be broadcast Wednesday, Feb. 3 (8:00-9:00 PM, ET/PT) on CBS and will also be available to stream live and on-demand on CBS All Access. The special, celebrating its … Continue reading “CBS special celebrates Super Bowl commercials”
1+ FilmLA, partner film office for the City and County of Los Angeles and other local jurisdictions—has issued an update regarding regional filming activity and permits since the reopening of L.A. County to on-location filming last June. And it is fairly bleak. Over the last twenty-nine weeks, FilmLA has processed approximately 4,213 film permit applications … Continue reading “Los Angeles film permits drop 25% in December”
1+ Sr. Executive Producer Danielle Peretz of Wondros Collective continues to expand the talent roster for the commercial/branded content division. This summer, she welcomes The Cronenweths (Tim & Jeff Cronenweth) to the team. “The Cronenweths bring a wealth of experience with them, and we’re elated they’ve joined the Wondros family,” says Jesse Dylan, Founder of Wondros. “Their … Continue reading “Wondros Collective welcomes The Cronenweths”
2+ Building on its successes in 2019, legendary visual effects studio Digital Domain has named Kevin Lau executive creative director of advertising, games and new media. In this new position, Lau will oversee all short-form projects and act as a creative partner for agencies and brands who want to realize any idea on screen. Lau brings over 18 years of … Continue reading “Lau named ECD of Digital Domain advertising, games”
2+ Matt Miller, President and CEO of AICP, today announced the release of the shortlists for the 2020 AICP Awards – the AICP Post Awards, the AICP Next Awards and the AICP Show @MoMA. Winners in each of these three strategically-aligned competitions for excellence will be revealed during a series of free virtual premieres set … Continue reading “2020 AICP Awards release short list”
2+ Tomorrow is the Super Bowl and Reel 360 is still attempting to keep up with the flood of commercials released ahead of the Big Game. In between :30-second and :60-second spots for Pepsi, P&G, Mountain Dew, Kia, Genesis, Olay and a plethora of other brands, there will be two new ads attempting to attract … Continue reading “Mike Bloomberg releases $10m Super Bowl spot”
3+ Today, Budweiser revealed its Super Bowl spot ‘Typical American’, featuring some of the most viral acts of humanity the internet has ever seen, juxtaposed with some of the most common labels placed on Americans. The shining stars of the film are the real-life stories of community, ambition and progress that inspire and bring people … Continue reading “Budweiser celebrates ‘typical Americans’ for Super Bowl”
2+ Instead of pretty in pink, Golden Globe-nominated actress, Molly Ringwald, is going to be alluring in avocado. For the second year running, Avocados From Mexico’s big game campaign was developed with creative agency partner Energy BBDO. Avocados From Mexico (AFM) today announced in their first teaser, titled “Tiara,” that they’ve partnered with Ringwald for … Continue reading “Ringwald puts best fruit forward in Super Bowl teaser”
2+ “Jack, you know anything about birds?” And so begins David Lynch’s 74th birthday present to his fans – an absurd, surreal and pretty hilarious short film, titled, What did Jack Do? The film’s logline is fairly simple – “A detective interrogates a monkey suspected of murder.” Right. Well, it is Lynch. Lynch has been … Continue reading “David Lynch interrogates monkey in new Netflix short”
2+ For former Chicagoan, now Frito-Lay VP of Marketing, Sadira Furlow, her love affair with the golden and red bag of golden, crunchy corn chips known as Fritos goes back 50 years. The story begins with her father, Charles, showing up for a date with his future wife, Doris, holding a bag of Fritos. Apparently, … Continue reading “Sadira Furlow leads Fritos first campaign in 48 years”
4+ The snack brand brings together the hottest rapper & iconic boy band According to PepsiCo’s Doritos new Flamin’ Hot Nachos, the Super Bowl is going to be hot. How hot you say? Really hot as the marquee chip is bringing together Chicago’s Chance the Rapper and iconic boy band, The Backstreet Boys in a … Continue reading “Flamin’ Hot Doritos ‘collabs’ with Chance & Backstreet”
6+ This year, the commercials were the best part of the Super Bowl for everyone who doesn’t live in Boston or Philadelphia. In keeping with the couch potato, post-game, armchair tradition, The Reel Chicago team has assembled a list of our most and least favorite spots. Because nothing says great American tradition quite like laundry … Continue reading “Reel Chicago’s most & least favorite Super Bowl spots”
6+ There were plenty of eye-popping fireworks during this year’s Super Bowl in terms of both offense on the field and the amount of high-profile celebrity helmed ads. While it was all good for the NFL’s brand, was it good for the brands that spent $5 million for a 30-second spot? It’s an age-old debate … Continue reading “Celebrity Super Bowl ads: what’s in it for your brand?”
2+ It’s hard to remember back in February 2020, when the Kansas City Chiefs bested the San Francisco 49ers in Super Bowl LIV and Parasite was winning Best Picture, no one was talking about COVID, the election and Black Lives Matter. We had no idea we were only a few weeks and months away from … Continue reading “2020 in Review: Our favorite advertising campaigns”
1+ The American Film Institute (AFI) announced today the films that will play in the World Cinema, New Auteurs, Documentary, Cinema’s Legacy, Short Film Competition, Meet the Press Film Festival at AFI FEST and the AFI Conservatory Showcase sections at AFI FEST 2020 presented by Audi, completing this year’s festival’s program. The complete AFI FEST … Continue reading “AFI Fest features 53% female, 39% BIPOC directed films”
2+ And just like that, another Super Bowl is over. Congratulations to former Philadelphia Eagles coach Andy Reid for finally hoisting his well-deserved Vince Lombardi Trophy after leading the Kansas City Chiefs to a 31 – 20 victory over the San Francisco 49ers. And in between each exciting down and J.Lo showing off what 50-year-old … Continue reading “Our top five Super Bowl spots for 2020”
9+ The 34th annual Chicago Latino Film Festival poster is a testament to the universal power of art. Featuring a strip of film that runs like a sidewalk through a broken wall in a mountainous desert, the poster’s fresco style illustration communicates the same message that the event has made obvious for decades: Latin culture … Continue reading “Latino film fest poster is an artistic breakthrough”
