Like his wrestling brother Dwayne Johnson, John Cena is wasting no time becoming the hardest working man in the film business. Somewhere between filming The Suicide Squad, the TV spinoff Peacemaker, a slew of commercials, Cena now fit in a Mtn Dew spot showcasing new Mtn Dew Major Melon and Mtn Dew Major Melon Zero Sugar – the beverage brand’s first permanent flavor offering in more than a decade.
The Super Bowl spot is part of a 360-degree marketing campaign that takes everything to the extreme with a Dew twist – highlighted by the opportunity for one lucky fan to cash in on a life changing prize of $1 million dollars by counting the correct number of bottles appearing in the spot.
Life Changing Flavor
The commercial, which will air during the first half of the big game, takes fans to the extreme – as Mtn Dew introduces the wacky world of Major Melon featuring hundreds, thousands, maybe even millions of Mtn Dew Major Melon bottles.
Fans will have to watch the commercial closely – or maybe even multiple times – for a chance to win big, because the first person* to correctly count and Tweet the exact number of Mtn Dew Major Melon bottles in the ad could win $1 million dollars.
“This year, we’re bringing our newest flavor, Major Melon, to the Super Bowl and we’re pushing creative boundaries in a way that puts fans at the core of the concept,” says Nicole Portwood, vice president, marketing, Mtn Dew. “We’re excited about our partnership with the one-and-only John Cena to show the world how Mtn Dew Major Melon takes flavor to the extreme.”
“I’ve been a DEW drinker for many years, so I was beyond excited to get the call to be a part of the Mtn Dew Major Melon Super Bowl commercial,” says Cena, actor, WWE Superstar and television host. “Commercials play an important role during the big game and I have a feeling fans are going to go nuts for this one. The Mtn Dew Major Melon commercial is truly a life changing opportunity for one lucky fan.”
Fans can tune in during the big game to watch the premiere of the Major Melon commercial and will have three attempts to give counting Major Melon bottles their best shot. Who knows, they could become a millionaire.
After the commercial premieres, fans can watch the full Super Bowl spot on DEW social channels and follow the conversation online at twitter.com/mountaindew.
For a complete list of Reel 360’s Super Bowl coverage click here. Super Bowl LV airs February 7 on CBS at 6:30 PM EST, 5:30 PM CST and 3:30 PST.
SOURCE: MTN Dew