Cubs prominent on Apple, MLB Friday Night Baseball

The Chicago Cubs will be featured two times on Apple TV and Major League Baseball in July. Apple announced the July 2022 “Friday Night Baseball” schedule. Games continue to be available to watch for free, only on Apple TV+.  The 2022 season is off to a great start, and Apple is bringing baseball fans a … Continue reading “Cubs prominent on Apple, MLB Friday Night Baseball”

FTX Crypto finds an Angel for MLB debut

The Official Cryptocurrency Exchange brand of MLB is playing a bit of a name game to lead off Opening Day. FTX’s latest national campaign features All-Star pitcher and batter, Shohei Ohtani, of the Los Angeles Angels.  The American League MVP was announced as a global FTX ambassador in November of 2021, with Ohtani taking stake in FTX and … Continue reading “FTX Crypto finds an Angel for MLB debut”

Nike: MLB City jerseys bond city and baseball

After Major League Baseball and Nike announced their partnership to provide on-field uniforms in 2020, the relationship would help guide one of the most historic visual connections in sports: the bond between baseball club identities and their fans. Balancing that sanctity and ingenuity in a club’s identity through creative partnership is what energizes the 2021 … Continue reading “Nike: MLB City jerseys bond city and baseball”

MLB moves All-Star Game from Atlanta after SB 202

Major League Baseball announced on Friday that it will relocate the 2021 All-Star Game and Draft, originally scheduled to take place in Atlanta, to a to-be-determined location. The decision to move the All-Star Game comes a little more than a week after the passage of SB 202, a new Georgia law that President Biden criticized … Continue reading “MLB moves All-Star Game from Atlanta after SB 202”

MLB’s Pitch: 82-game season could start on July 4

Major League Baseball’s 32 owners have approved a strategy for players to return to summer’s official sport in early July. The plan calls for an 82-game season with teams playing their divisional rivals and other nearby teams to minimize travel during the coronavirus pandemic. Spring training could begin in early to mid-June, a person familiar … Continue reading “MLB’s Pitch: 82-game season could start on July 4”

MLB considers realignment in Florida and Arizona

Try this on for size – The Chicago Cubs and the Oakland A’s in the same division. Or Reel 360’s beloved Phillies having to battle it out with the New York Yankees for first place? The Dodgers and the Indians? Could be coming to a stadium near you. That is, if you live in either … Continue reading “MLB considers realignment in Florida and Arizona”

REEL WOMAN: HIFI COO Aleena Bissett

Editor’s Note: Five years ago we had an idea. Being a woman-owned publication, it made sense to us to celebrate women who were making a difference in the industries we cover. So, we started a “little” feature for Women’s History Month called “Reel Women.” To say it blossomed into something special would be a vast … Continue reading “REEL WOMAN: HIFI COO Aleena Bissett”

Compadre hires four producers, promotes one

Creative marketing agency Compadre is on a hiring spree to keep pace with business being generated. The company welcomes two seasoned senior producers – Wynt Curliano and Federico Jimenez, as well as rising producer stars Tatiana Hithe and Tucker Rhodes. Last but not least, Compadre is excited to be upping Kevin Volz to the role … Continue reading “Compadre hires four producers, promotes one”

Barkley, Romo draft their picks off Subway’s menu

After more than a year of culinary tinkering with 100+ recipes explored, the new Subway Series menu is live—so is the banter between two GOAT announcers, Charles Barkley and Tony Romo.  Subway has launched its biggest advertising campaign yet to feature the best sandwiches in its history, the Subway Series. Subway’s culinary team applied its … Continue reading “Barkley, Romo draft their picks off Subway’s menu”

DirecTV launches streaming service with the GOATbusters

DIRECTV has launch its GOATbusters national ad campaign featuring baseball legends Alex Rodriguez, David Ortiz, Ken Griffey Jr. and Randy Johnson, highlighting the company’s streaming product, DIRECTV STREAM. Created and developed by TBWA\Chiat\Day Los Angeles, the foursome comes together to combat supernatural forces and other would-be foes through the 2022 MLB season, just like the … Continue reading “DirecTV launches streaming service with the GOATbusters”

Ulf Johansson puts Halo on top in new campaign

Famed commercial director Ulf Johansson – Halo Top’s “Put Yourself On Top” campaign. Johansson, famed for his work with iconic brands like Old Spice and Mountain Dew’s infamous “puppybabymonkey” Superbowl commercial, has now turned his creative eye to ice cream and all the ways “self-care” has become just one more to-do.   The new campaign from Halo … Continue reading “Ulf Johansson puts Halo on top in new campaign”

Phillies’ campaign is first win of the season

Yesterday was opening day for Major League Baseball. Today, my beloved Phillies, a love that dates back to my 10-year-old self pretending to be their First Baseman, will take on the Oakland A’s at Citizen Bank Park. Most experts have the Phils finishing somewhere in the middle of the pack, even with their loaded lineup. … Continue reading “Phillies’ campaign is first win of the season”

Derek Jeter announces departure from Marlins

Hall of Fame shortstop and New York Yankee legend turned CEO of the Miami Marlins, Derek Jeter, announced his departure from the MLB club this morning. “Today I am announcing that the Miami Marlins and I are officially ending our relationship and I will no longer serve as CEO nor as a shareholder in the … Continue reading “Derek Jeter announces departure from Marlins”

Hollywood comes out swinging at 21st annual Emmys Golf Classic

Cedric The Entertainer hosted the 21 st Annual Emmys Golf Classic yesterday that raised over $400,000 for the Television Academy Foundation. Proceeds from the event benefit the nonprofit Foundation’s renowned Internship and College Television Awards programs that provide career development opportunities for students nationwide.  Television stars, sports luminaries, entertainment industry executives, Television Academy leadership and corporate partners competed in … Continue reading “Hollywood comes out swinging at 21st annual Emmys Golf Classic”

Taco Bell endorses stealing… bases

The 2021 World Series is around the corner which can only mean one thing, free tacos are on the horizon for everyone in America thanks to the highly anticipated return of Taco Bell’s ‘Steal a Base, Steal a Taco.’ Taco Bell and MLB have continually celebrated the ‘Taco Heroes’ who have stolen the first base … Continue reading “Taco Bell endorses stealing… bases”

American Family Insurance celebrates HOF inductee, Derek Jeter

On September 8, Major League Baseball will host its Hall of Fame ceremony honoring the inductees for the classes of 2020.  Among the inductees will be Derek Jeter. In honor of the occasion, American Family Insurance will be running a special commemorative commercial saluting Jeter and all of his accomplishments, both on and off the … Continue reading “American Family Insurance celebrates HOF inductee, Derek Jeter”

Chevrolet, Guy Fieri debut Apple Pie Hot Dog at Field of Dreams

If you cook, bake or grill it, Chevrolet is banking people will come. Today, Chevy announced a collaboration with Guy Fieri, award-winning chef, restaurateur and influential television culinary star, to create the ultimate ballpark snack – the Apple Pie Hot Dog. Whaaaaat? The Apple Pie Hot Dog, which brings together two quintessentially American foods in a … Continue reading “Chevrolet, Guy Fieri debut Apple Pie Hot Dog at Field of Dreams”

Cleveland Indians change name to Guardians

Going… going…. gone. The Cleveland Indians name, which has been in existence since 1915, is outta here. Today, the Cleveland MLB team officially has its new name to The Guardians. The team made the announcement through a video posted to its Twitter account. The new video, narrated by Tom Hanks (Why not Cleveland son, Drew … Continue reading “Cleveland Indians change name to Guardians”

ArtClass: Welcomes directing team Jams X Bash

Bicoastal production company ArtClass has signed Jamaal Parham and Bashan Aquart, popularly known as Jams x Bash. From commercials to interactive experiences to TV shows, Jams x Bash have spent the last decade pushing the boundaries of storytelling and media for brand and entertainment clients, such as adidas, ESPN, HBO, Warner Bros., and Vogue. Infusing … Continue reading “ArtClass: Welcomes directing team Jams X Bash”

NFL: Football is Queer

Nashville-based Howling Music scored the music for a new ad from the NFL, The Trevor Project and Los Angeles agency 72andSunny. Released in tandem with Pride Month, the spot proclaims the league’s support for the LGBTQ+ community through series of statements in white-on-black lettering that begins “Football is gay. Football is lesbian. Football is beautiful. … Continue reading “NFL: Football is Queer”