(REEL WOMAN: Aleena Bissett)

Editor’s Note: Five years ago we had an idea. Being a woman-owned publication, it made sense to us to celebrate women who were making a difference in the industries we cover. So, we started a “little” feature for Women’s History Month called “Reel Women.” To say it blossomed into something special would be a vast understatement. It exploded. Over the last four years, we have gotten to know leaders, mentors and visionaries from a variety of creative industries. We have learned about their ups. And how they get back up after being down. This is our 5th Annual REEL WOMEN. For the month of March, let us introduce you to some very special women like HIFI’s Chief Operating Officer, Aleena Bissett.

Aleena brings nearly a decade of experience as a music producer to her role as Chief Operating Officer at HiFi Project, with diverse expertise across original compositions, creative re-records, supervision and licensing. Bringing a creative perspective to everything she does, she not only ensures that HiFi’s producers, artists and clients are in sync, but she also thrives in the trenches of the creative music production process. A lifelong musician herself, she brings a genuine excitement for projects that call for unique creative solutions.

Growing up in Southern California amidst a family stacked with musical talent, Aleena was often in bands growing up, but found herself more drawn to the behind-the-scenes aspect of music production. After college, she jumped at the opportunity to learn about the commercial music space, taking a job as Production Assistant at HiFi Project.

She eagerly dove headfirst into every aspect of the music and sound production process, working her way up to Producer after less than two years before picking up the reigns of Chief Operating Officer.

Recently relocated to Northern California, Aleena enjoys her time outside of the studio curating new additions to her extensive vinyl collection and balancing her music fix with a mix of MLB and Real Housewives watching.

Let’s meet Aleena!

What’s your origin story?

I grew up in Southern California with a very musical family, so it was something I was constantly around from a young age. I was in bands a lot growing up, but I really gravitated (and felt that I excelled more) at the behind-the-scenes aspect of music.

I was lucky enough to join HiFi Project after college as a Production Assistant and get hands-on experience and insight into all the different aspects of the music and sound production process. The rest is history!

How did you get into the music industry?

I knew I wanted to work in music. I connected with HiFi through a family friend (shoutout to Nikki Weiss), and at the time they weren’t looking for anyone, but they were happy to chat with me and explain the business. About 6 months later I got a call from them saying they were looking for a production assistant, and I jumped at the opportunity. Eight years later, I’m still here 🙂

Who were your mentors?

Honestly, I’d have to say they are the people I work with. When I started out, I knew absolutely nothing about this business, and Jack, Chris, and Michael have taught me everything I know, all in their own ways. I feel really lucky that I get to work with them every day.


While there will be others, what do you consider your biggest achievement to date?

There are a few that come to mind, but staking my spot on the stage for Beyoncé at Coachella probably tops the list. We got there super early, stood in the same spot for about 6 hours, and didn’t move an inch. It was very, very much worth it.

What drives you to create?

I think it’s just the desire to make awesome music.

Award you crave, but haven’t won

In high school, I was definitely disappointed that I didn’t win any yearbook superlatives (although I pretended like I didn’t care). I would have loved to get ‘Best Dressed’, but these days I think winning a Cannes Lions would be very cool!

What shows/movies/songs are doing the best job of portraying strong women on TV?

Every franchise of The Real Housewives and I am not saying that ironically.

Coffee, Lunch, or Happy Hour. Name a famous woman (living or dead) you would like to attend each function with

Whitney Houston for all 3.

What keeps you up at night?


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