Lexus IS 500 F SPORT Performance in “License to Thrill” 

Earlier this year, Lexus launched its reimagined MY’21 IS sports sedan, proving the richest experiences come to those who go “all in” with their obsessions. This fall, it’s bringing to market the vehicle that auto enthusiasts asked for, the first-ever IS 500 F SPORT Performance, with a 472-horsepower, naturally aspirated V8 engine. It’s the most … Continue reading “Lexus IS 500 F SPORT Performance in “License to Thrill” “

Creative sparks fly in new Lexus campaign

In its new marketing campaign from Team One, “Emotional Sparks,” our friends at Lexus celebrates its commitment to engineering vehicles that deliver the freedom, excitement and inspiration drivers need to spark their creative visions. To bring the campaign to life, Lexus partnered with a group of musical artists who gain first-hand experience with innovations like Lexus … Continue reading “Creative sparks fly in new Lexus campaign”

Leaders Acho, Pham are in new Lexus drivers seats

In a new marketing campaign breaking today, Lexus presents the human side of its brand and automotive technology, as expressed in the automaker’s flagship sedan, the 2021 Lexus LS 500. The campaign, called “Modern Leaders,” stars bestselling author and sports analyst Emmanuel Acho and author and Mogul CEO Tiffany Pham.  The new Lexus LS was designed with human … Continue reading “Leaders Acho, Pham are in new Lexus drivers seats”

Forget 4.20. Lexus wants you to know 4.6 and be afraid

How long do you think it takes to glance at a text message when you’re driving? One second? Two seconds? You’re not alone. Most drivers believe that texting and driving creates only a momentary distraction. Wrong. Really wrong. And now, Lexus and agency Team One, are out to prove them wrong. April is national Distracted … Continue reading “Forget 4.20. Lexus wants you to know 4.6 and be afraid”

Lexus teams with Ronny Chieng for Lunar New Year

To ring in the Year of the Ox, Lexus has partnered with Ronny Chieng to write and direct a branded content piece examining the etiquette of gift-giving during the global cultural holiday. The video, from IW Group, features the Crazy Rich Asians star and Daily Show correspondent, driving a 2021 Lexus IS F SPORT through … Continue reading “Lexus teams with Ronny Chieng for Lunar New Year”

Meet the 2021 Lexus — Arianna Lexus that is

I have driven Lexuses many times, but I have never met a driven like actress Arianna Lexus. The super-charged Chicagoan describes herself as, “a whole lot of tough in a tiny package with the most infectious smile!” She doesn’t mention what a great sense of humor she has. I found that out personally when Arianna … Continue reading “Meet the 2021 Lexus — Arianna Lexus that is”

Lexus celebrates the need to get out and have fun

Last month, we reported that Lexus unveiled its first convertible in almost five years – the 2021 LC 500 Convertible. Now, a new marketing campaign launches for the LC. Honestly, the timing couldn’t be better. This LC 500 is perhaps the perfect expression of the emotional desire of the times, and the new campaign from … Continue reading “Lexus celebrates the need to get out and have fun”

Open road and possibilities with new Lexus LC 500

The Reel 360 team likes this. After its global debut at the 2019 Los Angeles International Auto Show was met with rave reviews, the 2021 Lexus LC 500 Convertible is ready for showtime on Lexus dealer lots across the country this summer. Expanding upon the flagship performance of its coupe counterpart, the LC 500 Convertible … Continue reading “Open road and possibilities with new Lexus LC 500”

Team One drives new campaign for new Lexus UX

Today, Lexus unveiled a new marketing campaign, Team One, to launch the first-ever 2019 UX, a luxury compact crossover. Originally released as a concept in 2016, the UX was deliberately designed and engineered for the city and the “modern urban explorer” — those seeking a fresh, contemporary and dynamic take on luxury driving; buyers with … Continue reading “Team One drives new campaign for new Lexus UX”

Lexus, Black Panther team up for Super Bowl LII

Step aside Audi, there’s a new luxury ride in Marvel films. And it’s the vehicle of Kings. Or one King to be exact – T’Challa from the upcoming Disney/Marvel film, Black Panther. Lexus, which has had a TV relationship with Marvel’s Agents of Shield for the past 5 seasons, has unleashed a 60-second extended digital … Continue reading “Lexus, Black Panther team up for Super Bowl LII”

Minnie Driver voices new spot for Lexus by Team One

After completing two tours of duty with Lexus, I can say that Lexus is not easy to work on: the brand constantly challenges its agencies to deliver campaigns that exceed the expected. That said, Team One has been doing an outstanding job responding to the call by also challenging the brand and delivering creative work … Continue reading “Minnie Driver voices new spot for Lexus by Team One”

Director Anthony Pellino joins the ArtClass roster

Production company ArtClass has signed director Anthony Pellino to its roster for U.S. commercial and branded content representation. Having worked with such brands as Reebok, Guinness, Lexus, and Peloton, Pellino is known for the raw and emotionally charged power of his work and fearless style of visual storytelling.   “Anthony is a visceral filmmaker, wise beyond … Continue reading “Director Anthony Pellino joins the ArtClass roster”

Squeak E. Clean promotes Rob Barbato, Justin Hori

Global creative audio network Squeak E. Clean Studios has promoted Rob Barbato to Executive Creative Producer following six years as a Creative Director with the company. Additionally, Creative Director Justin Hori will transition from the Chicago shop to the Los Angeles studios to head up the West Coast. Barbato will oversee the company’s creative direction … Continue reading “Squeak E. Clean promotes Rob Barbato, Justin Hori”

Capital One: Eugene and Sarah Levy in new campaign

Capital One announced the first national advertising campaign for Capital One Auto Navigator, featuring family celebrity duo, Eugene and Sarah Levy, of the award-winning TV sitcom Schitt’s Creek.  With Capital One Auto Navigator, car shoppers can pre-qualify instantly and see their real rate and monthly payment on millions of vehicles–all without impacting their credit score and before visiting … Continue reading “Capital One: Eugene and Sarah Levy in new campaign”

Editor Carlos Crooks joins STITCH editorial roster

Carlos Crooks, whose passion for editing is perhaps only surpassed by his enthusiasm for the industry and his desire to help boost opportunities and mentorship for fellow BIPOC talents, has joined the editorial roster at STITCH. His signing was announced jointly by Dan Swietlik, Owner and Editor of STITCH, and Mila Davis, Managing Director and … Continue reading “Editor Carlos Crooks joins STITCH editorial roster”

1stAveMachine adds EP Kate Hitchings

Formerly an Executive Producer for Electric Theatre Collective and, later it’s sister company, Friends Electric, Kate Hitchings is a consummate problem solver, able to meet production challenges with deft skill and resolve. For her approach, she credits her background working with not only production companies and creative studios (such as Rogue Films), but agencies as … Continue reading “1stAveMachine adds EP Kate Hitchings”

ArtClass signs director Shaun Collings

Bicoastal production company ArtClass has signed Director Shaun Collings for representation. Collings is a versatile director and creative director known for his design-driven storytelling. His body of work encompasses projects for Under Armour, Acura, General Mills, Oculus, Nike, TaylorMade, and ESPN, the latter of which included the award-winning deepfake-style spot for the network’s The Last … Continue reading “ArtClass signs director Shaun Collings”

ArsenalFX Color expands team

ArsenalFX Color has expanded its team, adding new talent to support the company’s newly bolstered service offerings, bringing on VP of Business Development Cortney Haile to spearhead the expansion of ArsenalFX Color’s VFX department, extending the company’s offerings to include scripted VFX and on-set supervision. Additional key hires include Chief Engineer Albert Soto and Senior … Continue reading “ArsenalFX Color expands team”

Superdoom signs director Heidi Berg

Creative bureau Superdoom has signed director Heidi Berg (they/them) for U.S. commercial production out of Los Angeles, CA. This is their first commercial representation. Their work captures the ethos of major brands and entertainment properties with mind-melding cinematic narrative and magical realism, for companies including Netflix, Google, Samsung, Apple, Audi, Lexus, BMW, Mercedes, Nike and … Continue reading “Superdoom signs director Heidi Berg”

The Brazilian Firecracker Aymara Limma goes boom

I have never been to Brazil, but when I moved to Los Angeles I got a good taste of it when I met fabulous writer, director, producer and actress, Aymara Limma. Aymara may be petite, but the woman known as “The Brazilian Firecracker” is truly the entire package. Born in Rio de Janeiro, the incredibly … Continue reading “The Brazilian Firecracker Aymara Limma goes boom”