No Moment’s too big for all-new Lexus LX 600 SUV

There are places that ask more of you. Moments that test you. Situations that expose you. But for those up to the task, the rewards are extraordinary. Today, Lexus debuts a marketing campaign, called “No Moment Too Big,” for the all-new flagship SUV, the 2022 LX 600. The all-new LX 600 is made to excel … Continue reading “No Moment’s too big for all-new Lexus LX 600 SUV”

Lexus on mission to save world in disaster flick, Moonfall

Buckle up and brace yourself for the ride of a lifetime. Lexus is taking on yet another exciting role as Liongate’s official automotive partner on the epic new sci-fi disaster film, Moonfall, from internationally renowned director Roland Emmerich, in theaters on February 4, 2022. In Moonfall, a mysterious force knocks the moon from its orbit … Continue reading “Lexus on mission to save world in disaster flick, Moonfall”

Lexus launches multicultural campaign for all-new NX

The rules of success have changed. It’s no longer just about getting ahead or the constant grind. It’s about prioritizing what truly matters, cutting out distractions and working hard for what fulfills you. The Lexus NX marketing campaign, called “Hustle for What Matters,” is designed to reach those with great ambition who are carving their … Continue reading “Lexus launches multicultural campaign for all-new NX”

Kids fill holidays with magic in Lexus December to Remember campaign

Every year, kids of all ages look forward to a magical holiday season. Today, the iconic Lexus “December to Remember” marketing campaign returns with a renewed sense of anticipation and excitement, focusing on the magic kids bring to the holidays through their creativity and kindness. The two national broadcast spots feature the signature Lexus red bow, holiday melody, and … Continue reading “Kids fill holidays with magic in Lexus December to Remember campaign”

Lexus unveils Marvel’s Eternals-inspired vehicles

Now, this is cosmic. The Eternals is having its red-carpet premiere tonight in Hollywood and to celebrate Lexus it’s drawing inspiration from the new cosmic heroes Lexus and Marvel Studios have collaborated to design ten character-themed concept vehicles, based on all ten super heroes from the highly anticipated film. The film centers on an exciting … Continue reading “Lexus unveils Marvel’s Eternals-inspired vehicles”

Eternals: Kumail Nanjiani tries to park his Lexus in spot directed by Russos

Some things are worth preserving at all costs. If you’re Kingo (Kumail Nanjiani) in Marvel Studios’ Eternals, this includes your gleaming new Lexus IS 500 sports sedan. And it’s our Reel Ad of the Week. As the exclusive automotive partner of Marvel Studios’ Eternals, Lexus has dropped a marketing campaign today with a long-form video … Continue reading “Eternals: Kumail Nanjiani tries to park his Lexus in spot directed by Russos”

Lexus IS 500 F SPORT Performance in “License to Thrill” 

Earlier this year, Lexus launched its reimagined MY’21 IS sports sedan, proving the richest experiences come to those who go “all in” with their obsessions. This fall, it’s bringing to market the vehicle that auto enthusiasts asked for, the first-ever IS 500 F SPORT Performance, with a 472-horsepower, naturally aspirated V8 engine. It’s the most … Continue reading “Lexus IS 500 F SPORT Performance in “License to Thrill” “

Creative sparks fly in new Lexus campaign

In its new marketing campaign from Team One, “Emotional Sparks,” our friends at Lexus celebrates its commitment to engineering vehicles that deliver the freedom, excitement and inspiration drivers need to spark their creative visions. To bring the campaign to life, Lexus partnered with a group of musical artists who gain first-hand experience with innovations like Lexus … Continue reading “Creative sparks fly in new Lexus campaign”

Leaders Acho, Pham are in new Lexus drivers seats

In a new marketing campaign breaking today, Lexus presents the human side of its brand and automotive technology, as expressed in the automaker’s flagship sedan, the 2021 Lexus LS 500. The campaign, called “Modern Leaders,” stars bestselling author and sports analyst Emmanuel Acho and author and Mogul CEO Tiffany Pham.  The new Lexus LS was designed with human … Continue reading “Leaders Acho, Pham are in new Lexus drivers seats”

Forget 4.20. Lexus wants you to know 4.6 and be afraid

How long do you think it takes to glance at a text message when you’re driving? One second? Two seconds? You’re not alone. Most drivers believe that texting and driving creates only a momentary distraction. Wrong. Really wrong. And now, Lexus and agency Team One, are out to prove them wrong. April is national Distracted … Continue reading “Forget 4.20. Lexus wants you to know 4.6 and be afraid”

Lexus teams with Ronny Chieng for Lunar New Year

To ring in the Year of the Ox, Lexus has partnered with Ronny Chieng to write and direct a branded content piece examining the etiquette of gift-giving during the global cultural holiday. The video, from IW Group, features the Crazy Rich Asians star and Daily Show correspondent, driving a 2021 Lexus IS F SPORT through … Continue reading “Lexus teams with Ronny Chieng for Lunar New Year”

Meet the 2021 Lexus — Arianna Lexus that is

I have driven Lexuses many times, but I have never met a driven like actress Arianna Lexus. The super-charged Chicagoan describes herself as, “a whole lot of tough in a tiny package with the most infectious smile!” She doesn’t mention what a great sense of humor she has. I found that out personally when Arianna … Continue reading “Meet the 2021 Lexus — Arianna Lexus that is”

Lexus celebrates the need to get out and have fun

Last month, we reported that Lexus unveiled its first convertible in almost five years – the 2021 LC 500 Convertible. Now, a new marketing campaign launches for the LC. Honestly, the timing couldn’t be better. This LC 500 is perhaps the perfect expression of the emotional desire of the times, and the new campaign from … Continue reading “Lexus celebrates the need to get out and have fun”

Open road and possibilities with new Lexus LC 500

The Reel 360 team likes this. After its global debut at the 2019 Los Angeles International Auto Show was met with rave reviews, the 2021 Lexus LC 500 Convertible is ready for showtime on Lexus dealer lots across the country this summer. Expanding upon the flagship performance of its coupe counterpart, the LC 500 Convertible … Continue reading “Open road and possibilities with new Lexus LC 500”

Team One drives new campaign for new Lexus UX

Today, Lexus unveiled a new marketing campaign, Team One, to launch the first-ever 2019 UX, a luxury compact crossover. Originally released as a concept in 2016, the UX was deliberately designed and engineered for the city and the “modern urban explorer” — those seeking a fresh, contemporary and dynamic take on luxury driving; buyers with … Continue reading “Team One drives new campaign for new Lexus UX”

Lexus, Black Panther team up for Super Bowl LII

Step aside Audi, there’s a new luxury ride in Marvel films. And it’s the vehicle of Kings. Or one King to be exact – T’Challa from the upcoming Disney/Marvel film, Black Panther. Lexus, which has had a TV relationship with Marvel’s Agents of Shield for the past 5 seasons, has unleashed a 60-second extended digital … Continue reading “Lexus, Black Panther team up for Super Bowl LII”

Minnie Driver voices new spot for Lexus by Team One

After completing two tours of duty with Lexus, I can say that Lexus is not easy to work on: the brand constantly challenges its agencies to deliver campaigns that exceed the expected. That said, Team One has been doing an outstanding job responding to the call by also challenging the brand and delivering creative work … Continue reading “Minnie Driver voices new spot for Lexus by Team One”

Preymaker welcomes Julian Fitzpatrick and Will Mok

Creative and technology studio Preymaker, currently enjoying a successful film festival run with original short film BLUE which is one of the first created in the cloud using Unreal Engine’s real-time technology, is pleased to announce Julian Fitzpatrick and Will Mok have joined its growing team. Fitzpatrick is a Primetime Emmy-nominated visual effects artist agile across multiple … Continue reading “Preymaker welcomes Julian Fitzpatrick and Will Mok”

Colin Francis Costello’s Storage wins Best Narrative Short Film twice

Colin Francis Costello’s latest short film, Storage, won both the Best U.S. Narrative Shorts at Silicon Beach Film Festival and Palm Springs Shorts last weekend. The short, which explores accepting and letting go of past loves before moving on, shares the story of Rachel (played by Laura Huckaby) who wakes up in a basement storage room with no … Continue reading “Colin Francis Costello’s Storage wins Best Narrative Short Film twice”

Advance Auto Parts introduces first bilingual spokescharacter

As Advance Auto Parts prepares to celebrate its 90th “Advanceiversary” this summer, the brand is launching a category first:  a brand campaign featuring its No. 1 fan, Ed (Eduardo) Vance, a bilingual voice and brand spokescharacter. The campaign, created by The Marketing Arm, targets the growing DIY market – those 16-34 year old auto enthusiasts … Continue reading “Advance Auto Parts introduces first bilingual spokescharacter”