Lexus is transforming its annual “December to Remember” campaign by shifting the focus from the iconic big red bow to the magic and thoughtful moments that define the holiday season. The campaign, created by longtime AOR Team One, includes two new heartwarming broadcast commercials, Overnight Lexus and Sled Dogs, a collaboration with TikTok content creator … Continue reading “Lexus December to Remember celebrates heartfelt moments”
For far too long, the seat chosen in an SUV has set the tone for the journey ahead. Lexus is set to introduce its first-ever 2024 TX, and in a new campaign, the company is shifting the focus from the traditional seat hierarchy in an SUV to prioritize the comfort and enjoyment of all family … Continue reading “New Lexus campaign emphasizes family comfort”
Lexus partnered with Wong Fu Productions to celebrate Lunar New Year and the Year of the Rabbit in a short skit featuring Philip Wang, one of the founders of Wong Fu, along with his wife Helen Wu, one of the founders of podcast Asian Boss Girl, in the first-ever Lexus RZ. The Lexus campaign, which … Continue reading “Lexus celebrates Lunar New Year with short skit”
What will define the electrified future? Lexus believes that the future of electric vehicles will be versatile, anticipatory and centered on elevating the consumer’s driving and ownership experience. Since the launch of the RX 400h in 2005, the world’s first luxury hybrid sport utility vehicle, Lexus has pioneered electrification in the luxury automotive market. Under … Continue reading “Lexus Electrified: Inspired by People”
Every year, Lexus ushers in the holidays with the December to Remember campaign including the familiar jingle, the red bow and the gift-giving moment. This year, the signature red bow returns with a twist in a new spot called “Time Machine.” And, in a holiday first, Lexus is partnering with Sprinkles to make December a … Continue reading “Lexus sprinkles holiday cheer with campaign”
What if, in The Wizard of Oz, Dorothy had ignored the advice to “follow the yellow brick road” and took the road less traveled instead? In collaboration with Harris Reed, the acclaimed fashion designer known for challenging expectations, Lexus has reimagined an icon from the classic film. “Ruby Red Rims” were unveiled last night at … Continue reading “Lexus reimagines Dorothy’s Ruby slippers for RX”
There are places that ask more of you. Moments that test you. Situations that expose you. But for those up to the task, the rewards are extraordinary. Today, Lexus debuts a marketing campaign, called “No Moment Too Big,” for the all-new flagship SUV, the 2022 LX 600. The all-new LX 600 is made to excel … Continue reading “No Moment’s too big for all-new Lexus LX 600 SUV”
Buckle up and brace yourself for the ride of a lifetime. Lexus is taking on yet another exciting role as Liongate’s official automotive partner on the epic new sci-fi disaster film, Moonfall, from internationally renowned director Roland Emmerich, in theaters on February 4, 2022. In Moonfall, a mysterious force knocks the moon from its orbit … Continue reading “Lexus on mission to save world in disaster flick, Moonfall”
The rules of success have changed. It’s no longer just about getting ahead or the constant grind. It’s about prioritizing what truly matters, cutting out distractions and working hard for what fulfills you. The Lexus NX marketing campaign, called “Hustle for What Matters,” is designed to reach those with great ambition who are carving their … Continue reading “Lexus launches multicultural campaign for all-new NX”
Every year, kids of all ages look forward to a magical holiday season. Today, the iconic Lexus “December to Remember” marketing campaign returns with a renewed sense of anticipation and excitement, focusing on the magic kids bring to the holidays through their creativity and kindness. The two national broadcast spots feature the signature Lexus red bow, holiday melody, and … Continue reading “Kids fill holidays with magic in Lexus December to Remember campaign”
Now, this is cosmic. The Eternals is having its red-carpet premiere tonight in Hollywood and to celebrate Lexus it’s drawing inspiration from the new cosmic heroes Lexus and Marvel Studios have collaborated to design ten character-themed concept vehicles, based on all ten super heroes from the highly anticipated film. The film centers on an exciting … Continue reading “Lexus unveils Marvel’s Eternals-inspired vehicles”
Some things are worth preserving at all costs. If you’re Kingo (Kumail Nanjiani) in Marvel Studios’ Eternals, this includes your gleaming new Lexus IS 500 sports sedan. And it’s our Reel Ad of the Week. As the exclusive automotive partner of Marvel Studios’ Eternals, Lexus has dropped a marketing campaign today with a long-form video … Continue reading “Eternals: Kumail Nanjiani tries to park his Lexus in spot directed by Russos”
Earlier this year, Lexus launched its reimagined MY’21 IS sports sedan, proving the richest experiences come to those who go “all in” with their obsessions. This fall, it’s bringing to market the vehicle that auto enthusiasts asked for, the first-ever IS 500 F SPORT Performance, with a 472-horsepower, naturally aspirated V8 engine. It’s the most … Continue reading “Lexus IS 500 F SPORT Performance in “License to Thrill” “
In its new marketing campaign from Team One, “Emotional Sparks,” our friends at Lexus celebrates its commitment to engineering vehicles that deliver the freedom, excitement and inspiration drivers need to spark their creative visions. To bring the campaign to life, Lexus partnered with a group of musical artists who gain first-hand experience with innovations like Lexus … Continue reading “Creative sparks fly in new Lexus campaign”
In a new marketing campaign breaking today, Lexus presents the human side of its brand and automotive technology, as expressed in the automaker’s flagship sedan, the 2021 Lexus LS 500. The campaign, called “Modern Leaders,” stars bestselling author and sports analyst Emmanuel Acho and author and Mogul CEO Tiffany Pham. The new Lexus LS was designed with human … Continue reading “Leaders Acho, Pham are in new Lexus drivers seats”
How long do you think it takes to glance at a text message when you’re driving? One second? Two seconds? You’re not alone. Most drivers believe that texting and driving creates only a momentary distraction. Wrong. Really wrong. And now, Lexus and agency Team One, are out to prove them wrong. April is national Distracted … Continue reading “Forget 4.20. Lexus wants you to know 4.6 and be afraid”
To ring in the Year of the Ox, Lexus has partnered with Ronny Chieng to write and direct a branded content piece examining the etiquette of gift-giving during the global cultural holiday. The video, from IW Group, features the Crazy Rich Asians star and Daily Show correspondent, driving a 2021 Lexus IS F SPORT through … Continue reading “Lexus teams with Ronny Chieng for Lunar New Year”
I have driven Lexuses many times, but I have never met a driven like actress Arianna Lexus. The super-charged Chicagoan describes herself as, “a whole lot of tough in a tiny package with the most infectious smile!” She doesn’t mention what a great sense of humor she has. I found that out personally when Arianna … Continue reading “Meet the 2021 Lexus — Arianna Lexus that is”
Last month, we reported that Lexus unveiled its first convertible in almost five years – the 2021 LC 500 Convertible. Now, a new marketing campaign launches for the LC. Honestly, the timing couldn’t be better. This LC 500 is perhaps the perfect expression of the emotional desire of the times, and the new campaign from … Continue reading “Lexus celebrates the need to get out and have fun”
The Reel 360 team likes this. After its global debut at the 2019 Los Angeles International Auto Show was met with rave reviews, the 2021 Lexus LC 500 Convertible is ready for showtime on Lexus dealer lots across the country this summer. Expanding upon the flagship performance of its coupe counterpart, the LC 500 Convertible … Continue reading “Open road and possibilities with new Lexus LC 500”
