Lexus is shifting the conversation away from horsepower, specs, and machinery and toward something more personal: how a vehicle makes you feel. That idea is at the center of “Engineered
At a moment when electric vehicle advertising often leans hard into specs, speed, and sterile futurism, Lexus takes a sharply different approach. The brand’s latest chapter of The Standard of
Lexus is embracing winter magic in a new spot created with creative partner AKQA, using AI-assisted techniques to create an imaginative journey seen entirely from inside the calm, cocooned interior
Every holiday season brings a wave of movie tie-ins, but few feel as thoughtfully engineered as Lexus’ reunion with Universal for Wicked: For Good. The anchor :30, “Magic in the
Lexus and agency Walton Isaacson have unveiled a cinematic new campaign titled “The Standard of Amazing,” a powerful brand repositioning that moves beyond product specs and leans fully into emotional
Connections between generations are deeply cherished in Asian communities, where traditions, values, and skills are passed down as a way of preserving culture and strengthening family bonds. Lexus celebrates these
Lexus is bringing warmth and magic to the season with two heartwarming holiday campaigns, “Forecast” and “Letter.” Created by Team One and directed by Lisa Gunning of Imperial Woodpecker, the
Wicked fans, prep yourselves to “Experience OZmazing” as Lexus partners with Universal Pictures for the highly anticipated film adaptation of Wicked, arriving in theaters on November 22, 2024. In celebration
We all know Dad jokes. Me being a dad, I have told my share. And our audience usually responds with an eyeroll and, “Daaaaaaad.” Now Lexus is leaning into that
Lexus is transforming its annual “December to Remember” campaign by shifting the focus from the iconic big red bow to the magic and thoughtful moments that define the holiday season.
For far too long, the seat chosen in an SUV has set the tone for the journey ahead. Lexus is set to introduce its first-ever 2024 TX, and in a
Lexus partnered with Wong Fu Productions to celebrate Lunar New Year and the Year of the Rabbit in a short skit featuring Philip Wang, one of the founders of Wong
What will define the electrified future? Lexus believes that the future of electric vehicles will be versatile, anticipatory and centered on elevating the consumer’s driving and ownership experience. Since the
Every year, Lexus ushers in the holidays with the December to Remember campaign including the familiar jingle, the red bow and the gift-giving moment. This year, the signature red bow
What if, in The Wizard of Oz, Dorothy had ignored the advice to “follow the yellow brick road” and took the road less traveled instead? In collaboration with Harris Reed,
There are places that ask more of you. Moments that test you. Situations that expose you. But for those up to the task, the rewards are extraordinary. Today, Lexus debuts
Buckle up and brace yourself for the ride of a lifetime. Lexus is taking on yet another exciting role as Liongate’s official automotive partner on the epic new sci-fi disaster
The rules of success have changed. It’s no longer just about getting ahead or the constant grind. It’s about prioritizing what truly matters, cutting out distractions and working hard for
Every year, kids of all ages look forward to a magical holiday season. Today, the iconic Lexus “December to Remember” marketing campaign returns with a renewed sense of anticipation and excitement, focusing
Now, this is cosmic. The Eternals is having its red-carpet premiere tonight in Hollywood and to celebrate Lexus it’s drawing inspiration from the new cosmic heroes Lexus and Marvel Studios
