Earlier this year, Lexus launched its reimagined MY’21 IS sports sedan, proving the richest experiences come to those who go “all in” with their obsessions. This fall, it’s bringing to
In its new marketing campaign from Team One, “Emotional Sparks,” our friends at Lexus celebrates its commitment to engineering vehicles that deliver the freedom, excitement and inspiration drivers need to spark
In a new marketing campaign breaking today, Lexus presents the human side of its brand and automotive technology, as expressed in the automaker’s flagship sedan, the 2021 Lexus LS 500.
How long do you think it takes to glance at a text message when you’re driving? One second? Two seconds? You’re not alone. Most drivers believe that texting and driving
To ring in the Year of the Ox, Lexus has partnered with Ronny Chieng to write and direct a branded content piece examining the etiquette of gift-giving during the global
I have driven Lexuses many times, but I have never met a driven like actress Arianna Lexus. The super-charged Chicagoan describes herself as, “a whole lot of tough in a
Last month, we reported that Lexus unveiled its first convertible in almost five years – the 2021 LC 500 Convertible. Now, a new marketing campaign launches for the LC. Honestly,
The Reel 360 team likes this. After its global debut at the 2019 Los Angeles International Auto Show was met with rave reviews, the 2021 Lexus LC 500 Convertible is
Today, Lexus unveiled a new marketing campaign, Team One, to launch the first-ever 2019 UX, a luxury compact crossover. Originally released as a concept in 2016, the UX was deliberately
Step aside Audi, there’s a new luxury ride in Marvel films. And it’s the vehicle of Kings. Or one King to be exact – T’Challa from the upcoming Disney/Marvel film,
After completing two tours of duty with Lexus, I can say that Lexus is not easy to work on: the brand constantly challenges its agencies to deliver campaigns that exceed
Prettybird has added director Nono Ayuso to its U.S. and U.K. rosters, bringing on a filmmaker known for his cinematic, human-driven storytelling. Ayuso’s path to directing is anything but traditional.
Editor’s Note: Supporting women should not be limited to a month. So at Reel 360 News, we have decided to amplify and promote dynamic women’s voices year-round. Today, let us introduce
Los Angeles-based Terry Hines & Associates has acquired award-winning creative studio Modern Logic, a move that significantly deepens the agency network’s full-service marketing capabilities and brings design-led strategy and execution
Disney kicked off the holiday season early with A Disney Holiday Short: Best Christmas Ever, a heartwarming original directed by Academy Award winner Taika Waititi. Streaming on Disney+ and online,
RSA Films has signed director and artist Anthony Leonardi III for commercial representation in the United States, adding one of the industry’s most distinctive world builders to its roster. Known
October came in hot, weird, and wonderfully unhinged, precisely the way the ad gods intended. If September was the warm-up, October said, “Hold my beer… preferably Garage Beer, preferably while
Los Angeles on-location filming took a sharp step back in Q3 2025, with total permitted Shoot Days (SD) falling 13.2% year over year to 4,380 across all categories, according to
French Lick Tourism and PARAGON slow the scroll with “Take Your Time,” a new three-spot campaign created with full-service agency The Basement that swaps flash for feel. Instead of the
As David&Goliath (D&G) celebrates its 25th anniversary (Happy Anniversary, Happy Anniversary, Happy Anniversary, Haaaappy Anniversary!), the agency is looking to the future with a bold new addition to its leadership
